Mark distribution 40% percentage mark for 1. B2B target market behavior evaluation and marketing mix recommendations – (words 1600) • Excellent description of the buying behavior associated with the chosen customer segment. • Demonstrates in depth understanding and application of relevant buyer behavior theories and concepts, with excellent use of relevant supporting literature. Clear and logical recommendations for the marketing mix made on the basis of the clear understanding of buyer behavior 2. B2C target market behavior evaluation and marketing mix recommendations- ( words 1600) 40 % marks • Excellent description of the buying behavior associated with the chosen customer segment. • Demonstrates in depth understanding and application of relevant buyer behavior theories and concepts, with excellent use of relevant supporting literature. Clear and logical recommendations for the marketing mix made on the basis of the clear understanding of buyer behavior 20% marks for Report presentation, structure, format, as well as appropriate resources and referencing 85 to 100 % Follows academic rules of writing. Clear and logical structure with appropriate headings and section lengths. Excellent writing style with proper use of grammar and spell checked. Appropriate sources are used and all are accurately cited and referenced using a consistent and Appropriate format.