Detailed Assignment Information Assignment 1 INDIVIDUAL POSTCODE ASSIGNMENT Key information Dates/submission Assignment handed out in week 2/3; Due date: Week 9 Types Individual assignment: Report writing: Describing a neighbourhood/suburb. Graduate Capabilities practiced Writing Business Reports Enquiry/Research Skills Critical Thinking/Analysis Skills Type of research Secondary data only: so-called desk research. 1000 word limit Marks 20% of the total marks for this subject Additional support materials Available in LMS and library Assignment in detail Background (hypothetical scenario): The ALPHA PROPERTY DEVELOPMENT GROUP is interested in investing significant amount of money into building property within Australia. The company has already developed a variety of properties across Australia, including both residential and commercial buildings. But what type of property should they invest in developing and in which approximate location? Your task: 1. You will be randomly allocated a post code area from Australia (See Moodle / LMS for your postcode area) 2. Use Marketing Theory (from your textbook or e-journals) to identify the relevant criteria to use when describing the people living in this post code area. Use search terms like, ‘demographics’ and ‘geodemographics’. Include a brief summary / justification of which variables you will be using in your report (i.e. what did the theory say? What are the key definitions? Should you focus on any specific variables? Etc) Basically the Marketing Theory you are addressing is the theory on segmentation and targeting. Basically the process you will be following is: Describe the population in the postcode area. What segments of consumers / people live in your postcode? How are their housing and related needs served? What types of dwellings and services like shopping centres / transport exist in the postcode? Is there a particular segment that Alpha can target? What would you recommend? 3. Use Australian Bureau of Statistics (ABS) to find the characteristics of the population in this area. Paste the main url for this assignment into the web browser http://www.abs.gov.au/websitedbs/D3310114.nsf/home/census+data and then enter your assigned postcode in the Quick Stats request box Besides the population, you may also wish to find a range of other data including the types of dwellings and sales prices of dwellings and any other information relevant to your assignment. Please utilise and reproduce in your assignment tables, graphs and figures. Each set of data / table should be followed by a short interpretation of the information / a summary of the key points. The Australian Bureau of Statistics (ABS) is a COMPULSORY data source for you to use. Other data sources can be used to complement your findings. 4. Compare the population in your post code area to the ‘average Australia’. Please utilise tables, graphs and figures when possible followed by a short summary of the key points. E.g. “Table 1. The age distribution for XXXX and the Average Australia Age categories XXXX postcode area ‘Average Australia’ 0-4 years 5-14 years 15-24 years 25-54 years 55-64 years 65 years and over Source: Based on 2006 Census QuickStats: xxxxxx” 5. Use Google Maps to learn more about this postcode area; e.g. Photos, Real Estate, Webcams, Google Street View 6. Draw a map of this area and identify key roads/tram/train etc lines, places of interest (e.g. shopping complex, museum etc). 7. Recommend to the ALPHA PROPERTY DEVELOPMENT GROUP what type of property (if any) could be a profitable investment for them and is worthy of further investigation. CHECK LIST: Does your assignment include: • Front page with full name and Student ID number • Executive summary • Table of Contents (TOC) • Introduction • Main report body with SUBHEADINGS • Conclusions • References (min. 3 from text or e-Journals) • Appendices (include extra depth of data - has a weight of 20%) . • Printed assignment also include signed Individual Statement of Authorship • LMS submission does not need this Individual Statement of Authorship • LMS submission saved as WORD 2003 file; Filename is Author’s surname e.g. Plant.doc • The assignment is typed, Font size Times New Roman 11-12 or similar • Each table/figure/chart/picture etc has a name, number and sources included. Key contents are discussed in text, i.e. do not leave it to the reader to interpret your tables, figures or illustrations • The Australian Bureau of Statistics (ABS) is a COMPULSORY data source for this assignment, even if you only use if for little data • Other data sources are OPTIONAL • Access comments about the ABS statement on the relationship of the census data to postcodes here http://www.abs.gov.au/AUSSTATS/[email protected]/Lookup/2914.0Main+Features262002006 Assignment 2 + 3 GROUP ORAL PRESENTATION AND WRITTEN REPORT Key information Dates/submission Assignment handed out in week 2/3; Group Presentation due in Weeks 5-11, and Group Written Report due the following week, after the presentation. Types Group Presentation: in groups of 3 you will make a presentation discussing the allocated case study for no longer than 20minutes. Group written Report: in the same group you will present in report format (using headings, and sub-headings) yourallocated case study. All case studies come from Pride et.al. (2015) Primary and Secondary data 15 minutes. 1000 word limit Graduate Capabilities practiced Team Work Skills Ethical Awareness Business Presentations Writing Business Reports Enquiry/Research Skills Critical Thinking/Analysis Skills Type of research Primary and Secondary data Oral Presentation: 20 minutes maximum Group Written Report: 1000 word limit Marks 10% +10% of the total marks for this subject Additional support materials LMS and library Group Oral Presentation and Written Case Study In preparing their Case Study Oral Presentation and Written Report students should take note of the following: • They should summarize the key facts and issues of the case. • They should mention the company and its business, the product under consideration and so on. • They should then highlight key issues that may be relevant in answering the questions. • In answering the case study questions the students should use the relevant marketing concepts that were discussed in the chapter to which the case is attached. • The oral presentation should be a summary of the written report and students should refer to the slides How to do a Presentation to help them prepare for the presentation. • Oral presentations should be no longer than 20 minutes in duration including time for questions (as guide the actual presentation should take no more than 20 minutes: about 15 minutes for the presentation and five minutes for questions) • Every student should participate in the oral presentation as it will help prepare them for doing business in the real world. • The written report should presented with care given to its overall presentation. You’re selling the sizzle not just the steak! Detailed Grading Criteria Assessment Task 2 INDIVIDUAL POSTCODE ASSIGNMENT Marking Guide Student ID number First name Family name Mark allocation Little, some, much, most, all F D C B A Weighting Executive summary Was it succinct? Was it comprehensive? Was it conclusive? 10% Main body with sub-headings Was there a clear focus on the task? Was the correct theory used and discussed? Was there alignment between theory and data? Was the data interpreted clearly? Was there a logical conclusion? Relevance of the analysis 40% Conclusions Was there a clear focus on the task? Was there a summation? Was it conclusive? 10% Recommendations Was there a clear focus on the task? Was there clarity in the recommendations? Were they supportable from the evidence presented? Were they actionable? Were they linked with theory? Relevance of the analysis 10% Overall quality of report-References Was there a report structure? Was the report clear, cohesive and coherent? Were the grammar, spelling and syntax of acceptable standard? Was the referencing correct? 10% Appendices-download data and other attachments Was there a clear analysis undertaken from the data used in the report? 20% Total /100 /15 Assessment Task 3 GROUP PRESENTATION ORAL Marking Guide Student ID number First name Family name The grading system provided here is indicative; to demonstrate what areas need to be improved for future work. Please note that the grades are indicative only and do not add up to your end score. weighting F little D some C much B most A all Introduction Did you introduce yourselves clearly? Was the topic clearly communicated? Did you limit the focus of the topic? 10% Theory Was there evidence of relevant research? Was theory applied appropriately? 20% Explanation Was there evidence of a clear understanding of the issue/s? Was the issue placed in context? 10% Application Was the choice of theory appropriately applied? Was the theory integrated into the case? 10% Strategy Were strategies identified and evaluated? Were the recommendations appropriate/actionable and achievable? 20% Presentation skills Well-structured presentation All materials referenced Use of materials to support your case Good timing and flow of presentation Clear and coherent presentation Use of initiative? Did you try anything unique (theory, applications, examples etc.) Use of visuals or participations etc. Other examples that should be rewarded 30% Total Assessment Task 4 GROUP CASE WRITTEN REPORT Marking Guide Student ID number First name Family name The grading system provided here is indicative; to demonstrate what areas need to be improved for future work. Please note that the grades are indicative only and do not add up to your end score. weighting F little D some C much B most A all Introduction Did you introduce the topic clearly? Was the topic clearly communicated? Did you limit the focus of the topic? 5% Theory Was there evidence of relevant research? Was theory applied appropriately? 10% Explanation Was there evidence of a clear understanding of the issue/s? Was the issue placed in context? 10% Application Was the choice of theory appropriately applied? Was the theory integrated into the case? 25% Strategy Were strategies identified and evaluated? Were the recommendations appropriate/actionable and achievable? 20% Writing skills Use of report structure All materials referenced Was the report clear, cohesive and coherent? Use of materials to support your case Use of initiative? Did you try anything unique (theory, applications, examples etc.) Other examples that should be rewarded Was the grammar, spelling and syntax of acceptable standard? Was the referencing correct? 30% Total