Topic 1: Marketing for the New Realities Topic 2: Marketing Strategies and Plans Topic 3: Marketing Research Topic 4:Consumer behaviour Topic 5: Identifying Market Segments and Targets Topic 6: Brand Positioning and Brand Equity Topic 7: Developing Pricing Strategies and Programs Topic 8: Product Strategy Topic 9: Designing And Managing Integrated Marketing Channels Topic 10: Designing And Managing Integrated Marketing Communications Topic 11: Managing Personal Communications: Direct and Database Marketing and Personal Selling