The assignment begins on page 17 and ends on page 20. All referencing is supposed to Harvard style referencing. Very important. 7 ASSIGNMENT 03 EXAMINATION PORTFOLIO Please answer ALL questions. QUESTION 1 “There is still an ‘imbalance’ in the flow of global news.” Do you agree or disagree with this statement? Use the theories on the international flow of news (Structural Theory of Imperialism and the World Systems Theory) referred to in this learning unit to answer whether you agree or disagree with this statement. Use examples in news coverage by an international newspaper to support your discussion. (30) Guidelines: Under this question you are expected to do the following: ? Provide an introduction in which you give an overview of what you will discuss and your thesis statement or the argument you are going to advance. ? Discuss the theories of news flows in a critical way. You are not merely expected to describe and define these theories, but also consider if, in your own view, they are still relevant in terms of the existing realities of world news flows as you have witnessed it. You must therefore state and motivate whether you agree or disagree with the views propagated in the theories and come up with facts or examples that support or disprove them. If you disagree with the theories, what counter theories do you think make more sense than the ones you have discussed? ? Provide some case studies (at least two) as examples of news coverage by international newspapers (online).Discuss whether this news coverage is reflective or not, of an imbalance in world news coverage. You will need assess, based on a content analysis of news, of how much news comes from developed countries as opposed to news coming from developing countries. The content analysis should reflect the quantity of news items (whether they are from developing or developed countries). ? In your conclusion, summarise your overall views on the question posed and synthesise your discussion in terms of the key points. You must also revisit the thesis statement and relate it to your discussion. In order to successfully complete this assignment question, you are advised to read the following article: Rosenberry, J. 2005. Core concern: structural imperialism and the impact of Sept. 11 on U.S. coverage of international news. Communication/Journalism Faculty Publications. Paper 11. Available: http://fisherpub.sjfc.edu/commj_facpub/11. 18 QUESTION 2 Using the article “Will the revolution be tweeted? A conceptual framework for understanding the social media and the Arab spring as a point of reference”, write an essay in which you explain the relevance of social media networks in shaping political debates. Your case study is the #Feesmustfall movement in South Africa and its perceived role in shaping political debates about decolonising the education curriculum globally. (30) Guidelines: Your essay should include the following: ? An introduction in which you briefly define social media networks and advance a thesis statement about the purpose of your essay. ? An explication of the concepts “network society” and “global connectivity”, taking into account the key figures contributing to our understanding of the concept and what their key ideas about the concept entail. Take care to point out overlapping and contrasting points of view. ? Using your above explication of the concept “network society”, debate whether SNSs created the #Feesmustfall uprisings or merely facilitated it. Your discussion here should take cognisance of the theory of technological determinism. ? Continuing your focus on the #Feesmustfall case study, explicate the role of SNSs in global activism. ? Does social media render the international society truly connected? Is it relevant only on a national scale? Is it inclusive or does it contributes to division in society? In other words, based on your case study and the theories you have discusses above, explicate whether the “….. revolution [will] be tweeted ….” ? A conclusion in which you revisit your thesis statement and provide an informed summary of the key points that emerged from your essay and how these are linked to your thesis statement. COM3705/101/3/2017 19 QUESTION 3 Kawai-International Motors is a South African international motorbike manufacturing company that seeks to import Kanko1.2GL motorbikes to the Nigerian market. As such, you are an international marketing consultant and you have been requested to PLAN an Integrated Marketing Communication (IMC) campaign for the promotion of Kanko1.2GL motorbikes in the Nigerian market. In the planning of the IMC campaign and its marketing messages, it is important for international marketers topoint out the following: the objectives of international marketing, the four P’s of marketing, the careful selection of the promotional vehicles (such as advertising, sales promotion, direct marketing, online marketing, marketing public relations, personal selling, sponsorship, etc) and do pay attention to the macro environment factors, namely the economic, cultural, demographic and political environment of the identified market (Belch & Belch 2012). (30) Guidelines: The following section provides you with guidelines on how to structure your work: 1 INTRODUCTION Briefly give an overview of the following sections of this assignment activity. 2 THE NATURE OF THE IMC Provide a theoretical discussion of IMC. 3 THE NATURE OF THE FOUR P’S OF MARKETING Provide a theoretical discussion of the four P’s of marketing. 4 PLANNING OF THE IMC 4.1 Objectives Hypothetically point out the five main objectives of the IMC campaign, that is, what this IMC wants to achieve at the end of the campaign. 4.2 Different tools or vehicles of the IMC In this specific section you are expected to identify and theoretically describe relevant promotional tools or vehicles which can be used in the promotion of the product good and product price, in the IMC. When you select relevant promotional tools of international marketing, consideration should be given to the macro environmental factors: the economic, political, cultural, etc. context of the Nigerian market. This means that you need to familiarise yourself with the Nigerian market by doing a bit of research. 20 For example, do not simply suggest that you are going to use television for advertising, while television may not be huge in Nigeria. If you are going to use television for advertising purposes, point out briefly the state of the television industry in Nigeria. The same applies to online marking, sponsorship, direct marketing, and so forth. Find out, for example, about internet access for online marketing purposes, the use of telecommunication for personal and direct marketing, and the accessibility of shopping malls for sales promotions. Can the Nigerian market afford the product in question, can product messages be in English or should it rather be in local languages, what is the unemployment figure, is the economy doing well, what about the demographics, is Nigeria an ageing society, etc. 5 CONCLUSION Briefly highlight the main aspects of what has been discussed in the above sections of the assignment activity. Technical presentation (10) Assignment total (100) Very important: ? You are expected to conduct comprehensive research on the internet and in academic books in order to successfully produce a professional portfolio report. It means you also have to visit the internet websites of various global news agencies. Please acknowledge references correctly in your assignment. (See Tutorial Letter CMNALLE/301 in this regard.) ? Balance your theoretical and practical application. ? Plagiarised documents will automatically receive a zero mark. Please include all sources consulted in the text itself and also provide a reference list. All statistical data must be cited. ? Every assignment must have a declaration statement, table of contents, introduction, headings and subheadings must be numbered, paragraphs, conclusions and list of sources not bibliography. ? All technical presentation protocols in Tutorial Letter CMNALLE/301 must be observed