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Construction Business Management 2017 Assignment 2 – Marketing and Procurement Strategy in the GFC Environment
BUIL 4012 - Construction Business Management
Assignment 2
Marketing and Procurement Strategy in the GFC Environment
This assignment is to be undertaken in a Group of 4 students
Assignment Two The second assessment in this course involves the preparation and submission of a GROUP REPORT and presentation.
The preparation and presentation of the group report and presentation requires the students (in groups comprising maximum 4) to undertake a process of investigate research, evidence of this process shall be reflected in the structure, content and clarity of the submission.
Report: Guidelines
The length of the paper strictly limited to 6,000 words (i.e. 1500 words per student). The tutor is available to discuss with you any issues around the completion of your report (during the office hours or by appointment.
QUESTION
Using the global financial crisis (GFC) of 2009 as a point of reference, prepare a report detailing the appropriate marketing and procurement strategies as employed by the Australian construction organisations. The discussion would include what is meant by 'marketing strategy' and an assessment of the behaviour of the firms and how the construction industry would cope in similar GFC situation using the Porter's five competitive forces. Demonstrate your answer with clear examples.
Total Marks : 100 % weighting: 30
The desired learning outcomes of this assessment are: Appreciate the role of marketing in helping firms meet the opportunities and challenges of their environment. Understand the route to sustainable competitive advantage through identification of target markets. Application of appropriate procurement strategies and project management body of knowledge (PMBOK) tools and techniques during the GFC Develop and implement marketing plans. Understanding of the state of competitive rivalry in an Industry Evaluation of the corporate social responsibility (Business ethics) during the GFC. Develop ability to critically research various material formats. To communicate clearly and concisely, in a report format.
A 'good' submission will clearly demonstrate achievement of all the above identified desired learning outcomes.
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Construction Business Management 2017 Assignment 2 – Marketing and Procurement Strategy in the GFC Environment
Presentation guidelines and report structure requirements
Prepare a presentation outlining the above strategies.
This report is to be word processed with wide margins approx. 3cm.Use diagrams as necessary to present information succinctly. A report is a clearly structured document that presents information about an investigation that you have undertaken. The clear structure allows specific parts of that Information to be easily located by the reader. You should follow the LTU general guidance for Analytical Reports at http://resource.unisa.edu.au/course/view.php?id=3693
Report Structure Preliminary Section: not included in the word count
o Title page, o Table of Contents, o Executive Summary
Main Section or Body: must be included in the report, approximately 6000 words, including:
o Introduction o Environmental analysis GFC o Marketing analysis o Competitive advantage analysis o Procurement strategies o Structural analysis o Company behaviours & Ethics o Conclusion
Supplementary Section: not included in the word count-
o References must be included in the report, o Bibliography and Appendices will be included in the report as necessary.
Formatting and layout requirements
All written deliverables are to be professionally presented. Formatting and layout requirements will depend on the nature of the deliverables required. Include the standard cover sheet, available from the Course homepage. In undertaking this task, you should refer to the guidance provided by Learning &Teaching Unit. You can access the guides on the University website.
Referencing using the Harvard system http://resource.unisa.edu.au/mod/book/view.php?id=24833
Writing reports http://resource.unisa.edu.au/mod/book/view.php?id=23518
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Construction Business Management 2017 Assignment 2 – Marketing and Procurement Strategy in the GFC Environment
Learning objectives The learning objectives being assessed (in part) by the assignment are to:
describe the range of approaches to business marketing and procurement and outline the key features of procurement systems (GC1, GQ4, GQ6)
communicate effectively using verbal, non-verbal and other media techniques
Graduate Qualities
The Graduate Qualities being assessed by this assignment are demonstration and application of a body of knowledge (GQ1) that supports the development of an strategy that addresses a problem (GQ3) and which is clearly communicated in a professional report (GQ6). Information literacy skills and referencing skills (GQ2) and ability to work collaboratively as a professional (GC4) are also assessed
Assessment criteria & peer rating of team members
Assessment of the assignment will take into account the criteria set out in the Feedback form on the Course website. You should seek formative feedback in the sessions with the industry guide. Summative feedback on your final deliverables will also be provided in class.
Students will evaluate each individual team member’s level of participation and effort and sense of responsibility.
During the period of the Assignment, students will use the Team Member Evaluation form provided on the course website. . Teams are encouraged to complete these evaluations at the end of Stage 2 and discuss the results in the team. Each student is required to complete evaluations – [one for each of your team members including yourself] and place them in a sealed envelope and submit them to the Course Lecturer on the day the Assignment is due.
When the Assignment is submitted on 26 May, each student will use the Peer Rating of Team Members form provided on the course website. All students are required to complete these evaluations and submit the results to staff mail box of the Course Lecturer on the day that the Assignment is due.
Based on the Peer Rating of team members, then individual student marks for the Assignment will be determined using the method described on the course website.
Submission and return of Assignment 2
Submit Assignment 2 through Learnonline on Friday 26 May, 4pm. The assignment and feedback will be returned to you in class within two weeks of submission in Week 12. Resubmission of this assignment is not possible
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Construction Business Management 2017 Assignment 2 – Marketing and Procurement Strategy in the GFC Environment
Date
Assignment 2 Marketing & Procurement Strategy: in GFC Environment Activities in scheduled session Thursday 11am to 2pm with Lecturer.
Tasks
Deliverables
Week 6 Thursday 6 April
Stage 1
With Lecturer / Industry guide Set the context, introduce the GFC environmental scenario Outline overall approach, identify key issues and stages in the process of preparing a Marketing and Procurement plan Hand out reference materials Provide information and set Stage 1 tasks for students to undertake before next stage
Students- working in teams of 4-
Discuss the Stage 1 tasks. Ask clarifying questions of Industry Guide.
Stage 1 Tasks - In class session
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Stage 1 Tasks - before next stage
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Stage 1 DRAFT Deliverables to be prepared before next stage - for review in class on 6 April.
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13-26 April
Mid –study period break
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Construction Business Management 2017 Assignment 2 – Marketing and Procurement Strategy in the GFC Environment
Date
Assignment 2 Marketing & Procurement Strategy: in GFC Environment Activities in scheduled session Thursday 11am to 2pm with Lecturer.
Tasks
Deliverables
Week 7 Thursday 27 April
Stage 2
Students- working in teams of 4-
Ask clarifying questions of Industry Guide re Stage 1 tasks undertaken since the previous session.
Industry Guide-
Respond to clarifying questions re Stage 1 tasks
Provide information and set Stage 2 tasks for students to undertake before next stage. .
Students- working in teams of 4-
Discuss the Stage 2 tasks. Ask clarifying questions of Industry Guide.
Stage 2 Tasks - In class session
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Stage 2 Tasks - before next stage
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Stage 2 DRAFT Deliverables to be prepared before next stage - for review in class on 27 April.
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Construction Business Management 2017 Assignment 2 – Marketing and Procurement Strategy in the GFC Environment
Date
Assignment 2 Marketing & Procurement Strategy: in GFC Environment Activities in scheduled session Thursday 11am to 2pm with Lecturer.
Tasks
Deliverables
Week 8 Thursday 4 May
Stage 3
Students- working in teams of 4-
Ask clarifying questions of Industry Guide re Stage 2 tasks undertaken since the previous session.
Industry Guide-
Respond to clarifying questions re Stage 2 tasks
Provide information and set Stage 3 tasks for students to undertake before next stage. .
Students- working in teams of 4-
Discuss the Stage 3 tasks. Ask clarifying questions of Industry Guide.
Stage 3 Tasks - In class session
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Stage 3 Tasks - before next stage
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Stage 3 DRAFT Deliverables to be prepared before next stage - for review in class on 4 May.
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Construction Business Management 2017 Assignment 2 – Marketing and Procurement Strategy in the GFC Environment
Date
Assignment 2 Marketing & Procurement Strategy: in GFC Environment Activities in scheduled session Thursday 11am to 2pm with Lecturer.
Tasks
Deliverables
Week 9 Thursday 11 May
Stage 4
Students- working in teams of 4-
Ask clarifying questions of Industry Guide re Stage 3 tasks undertaken since the previous session.
Industry Guide-
Respond to clarifying questions re Stage 3 tasks
Provide information and set Stage 4 tasks for students to undertake before next stage. .
Students- working in teams of 4-
Discuss the Stage 4 tasks. Ask clarifying questions of Industry Guide. Industry Guide –
Provide feedback on draft deliverables and guidance to students as they proceed to finalise all the deliverables for submission on 26 May.
This session is the final opportunity for clarifying questions and formative feedback before the final submission.
Stage 4 Tasks - In class session
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Stage 4 Tasks - before next stage
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Stage 4 DRAFT Deliverables to be prepared before next stage - for review in class on 11 May.
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Construction Business Management 2017 Assignment 2 – Marketing and Procurement Strategy in the GFC Environment
Week 10 Thursday 24 May
Assignment 2 Marketing & Procurement Strategy: in GFC Environment Stage 5 - Submission
Report Submission, and all other specified deliverables from Stages 1,2, 3 & 4 due Friday 26 May 4pm
Students- working in groups of 4- finalise and submit the submission and other specified deliverables.
Submit through Learnonline.
Final Deliverable:
Report Submission and all other specified deliverables from Stages 1, 2, 3 & 4.
Week 12 Thursday 1 June
Stage 6 – Feedback
Industry Guide
Return submissions and provide feedback to students in class session.
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Construction Business Management 2017 Assignment 2 – Marketing and Procurement Strategy in the GFC Environment
Grade Presentation Knowledge base / content Analysis and conclusions
> 85 HD
High academic standard, creativity use of language. Accurate and well presented data. Accurate, comprehensive bibliography related to references in the text.
Broad and deep knowledge of theory and concepts. Relevance of the theory and concepts are fully evaluated. Draws on a wide range of sources which are evaluated.
Convincing, thorough analysis of the issues/ other material under consideration. Demonstrates flair and independent thinking going beyond ideas presented by staff. Thorough understanding of the subject in the way that arguments, analysis and conclusions support each other. .Outstanding performance on all learning outcomes
75-84 D
Appropriate academic standard, with accurate and well presented data. Bibliography is accurate and related to references in the text, and comprehensive.
Broad and deep knowledge of theory and concepts, with well explained, relevant application to the subject. Theory and concepts are fully evaluated. Draws on a wide range of sources.
Thorough analysis of the issues or other material under consideration. A thorough understanding of the subject in the way that arguments, analysis and conclusions support each other. Excellent performance on all learning outcomes
65-74 C
Generally of an appropriate academic standard. Data - accurate and clearly presented. Bibliography is accurate and related to references in the text.
A broad knowledge of theory and concepts, with well explained, relevant application to the subject. Draws on a wide range of sources.
Analysis of the material under consideration, clear and orderly. Relationships between ideas, analysis and conclusions indicate a sound understanding of the topic. High performance on all learning outcomes, OR high performance on some learning outcomes which compensates for unsatisfactory performance on others, resulting in overall satisfactory performance.
54-64 P1
Clear, appropriate English. Accurate data clearly presented. Accurate bibliography, related to references in the text.
A broad knowledge of theory and concepts explained and applied to the subject. Draws on a range of sources.
Analytical treatment, ideas, analysis and conclusions support each other and show understanding of the topic. Key points clearly identified, inaccuracy and / or biased acknowledged. Coherent conclusions. Satisfactory performance on tall learning outcomes, OR high performance on some learning outcomes which compensates for unsatisfactory performance on others, resulting in overall satisfactory performance
50-54 P2d
English is clear and understandable in a way which helps the 'user' understand. Data - accurate and clearly presented. Bibliography is accurate and related to references in the text.
Accurate description of subject area. Limited scope, indication of relevance and application of theory and concepts to the subject. Adequate sources of information.
Mainly descriptive, evidence of analytical and critical skill. Solutions show understanding but not fully supported by valid reasons. Relationship between ideas, analysis and conclusions has limitations but are coherent. Key points identified inaccuracy and / or biased acknowledged. Satisfactory performance on the majority of learning outcomes
40-49 F1
English may be confused. Data - largely inaccurate and clearly presented. Bibliography is inaccurate and unrelated to references in the text.
Largely accurate descriptive knowledge. Little indication of relevance of theory and concepts and confused application to the subject. Limited sources of information.
Heavy dependence on description and/ or paraphrasing. No evidence of analytical skill although some understanding may occasionally be shown. Unsatisfactory performance on a number of learning outcomes, OR failure to meet specified assessment requirements
<40 F2
Generally confused English. Inaccurate. Inaccurate bibliography unrelated to references in the text.
Inaccurate, irrelevant knowledge of theory and concepts. Confused application to the subject. Very limited sources of information
Inadequate and often inaccurate descriptions. Unsatisfactory performance on the majority of learning outcomes