Student
Eco- burger is a vegetarian fast- food outlet that sells healthy burgers as Eco- burger`s main customers are likely to be health- conscious students and officer workers. However, Eco- burgers plan is to offer ten different types of veggies burgers, plus salads, juices, soups, baked potatoes, risottos and baguettes. The business is planning to locate within half a mile of a college, two miles of a university and near to several local organisations. Also Eco- burger is a fair trade business and uses organic ingredients and environmentally friendly producers. However, the available promotional budget is ****6000.
Task 1
A summary of the aims of the campaign - This needs to have the following headings:
>Background- Who is Eco Burger it mentions on the brief
>Campaign Objectives
>Target Market
>Product Detail
>Budget - the budget Eco- burger has for the promotional campaign is ****6000
>Time scale
The creative brief needs to have the following headings:
>Back ground
> Advertising Objectives and Target Market
>Advertising Proposition or Brand Promise
>Brand Promise Support
>Tone of Voice
>BUDGET
>Other points
Then you need to say what type of media will Eco- burger will use to advertise its business and why and how much will this cost as they are on a budget of ****6000. Mention how much the advertisement will cost Eco burger and how long will Eco burger will advertise for and actually create the advertisement i.e. if advertising on poster create a poster
Task2- Yes it needs to be a powerpoint presentation with speakers notes as I need to present the cap capmagian and i need to explain and provide a rationale for Eco- burger
Task 3- This needs to be in a report format and i need to evalute and justify the use of the proposed promotional mix and this needs to be linked to the aims and objectives and
>judgements about why you feel that the promotional mix will be able to meet the aims and objectives of the business
>The strengths and weaknesses of the promotional campaign, drawing clear conclusions based on evidence
>Suggestions as to how the promotion could be more effective in meeting Eco-burger’s aims and objectives
I will also be adding the lecture notes on here.
If are unsure of anything else please message me back