Worth
20% (40 marks)
Learning Outcomes
The following learning outcomes are reinforced in the completion of this task: K1, K2, K4, S1, S2, A1 and A2.
Requirements
Analysis of metrics should consider aspects like: definition, purpose, information generated, usefulness, benefits, short comings etc. Evaluation and recommendations should take into account the type of
organisation, the social media presence of the organisation and the social media goals of the organisation and suggest the organisation how to reduce the cost and time while using number of social media tools etc. student who put two paragraphs for each section and no proper explanation will get less marks.
Students may like to select from the following metrics and tools in relation to their selected organisation (or come up with their own selections as appropriate):
• metric measures e.g. number of followers or friends, number of posts, number of comments, number of comments per post, net promoter score, ROI
• social media analytics and monitoring tools e.g. Google Alerts
• social media mining tools e.g. Weka
Select one (1) from the following list of organisations: SAP, NAB (National Australia Bank),Uber, Ford Motor Company, Starbucks, Target, AT&T or another organisation as agreed upon with lecturer (permission from the lecturer must be granted before commencing work).
CRICOS Provider No. 00103D itech 7408 ass 2 Sem1 2016.docx Page 1 of 3
Academic Presentation:
Reports should be presented as a business style report, including title page, executive summary, table of contents, introduction, body encompassing analysis and discussion, conclusion, and references in accordance with:
• General Guide to Referencing: http://federation.edu.au/ data/assets/pdf_file/0015/164121/FedUni- General-Guide-to-Referencing-2014.pdf
• General Guide to Writing and Study Skills: http://federation.edu.au/ data/assets/pdf_file/0018/190044/2014-General-Guide-to-Writing-and-Study-
Skills.pdf
Feedback and Marks:
Feedback and marks will be provided in Moodle. Marks will also be available in FDL Marks.
Time Required:
Time required to complete this task is approximately 20 hours.
Assessment Criteria & Feedback
Written Report
Criteria Marking Scale
Poor Excellent
1 ........................... 5
Analysis – social media metrics 0
analytics tool 0
data mining 0
Evaluation & recommendations – social media metrics 0
analytics tool 0
data mining 0
Quality of academic writing 0
Referencing and bibliography 0
Total [40 marks] 0
Total Worth [10%] 0%