Introduction. Description of the company, the nature of its business and any other relevant facts. Company description is well written and clear. Key attributes of the company are succinctly summarized and paraphrased. (200 words) Maximum mark 5 PESTEL Analysis Submission contains clear explanations of PESTEL and the relationships between the elements of PESTEL Maximum mark 10 PESTEL Analysis Analysis of chosen company was well-related to PESTEL and supported with relevant evidence. Maximum mark 10 Porter's Five Forces Analysis Submission contains clear explanation of Porter's 5 forces analysis and the relationships between the 5 forces. Maximum mark 10 Porter's Five Forces Analysis Analysis of chosen company was well-related to Porter's 5 forces and supported with relevant evidence. Maximum mark 10 Four Strategic Recommendations Recommendation is well considered and takes into account the analysis of the company & are management related (400 words) Maximum mark 15 General Conclusions Conclusion is insightful and relates well to the analysis of the company Maximum mark (200 words) 5