Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 5th, March, 2017 TEQSA Provider Number: PRV12051 ASSESSMENT BRIEF COURSE: Bachelor of Business / Bachelor of Accounting Unit: Marketing Principles Unit Code: MKTP103 Type of Assessment: Group Business Report Length/Duration: Part 1 – 1500 words (maximum) Part 2 – 2000 words (maximum) Unit Learning Outcomes addressed: 1. Explain and critically think the basic concepts, principles and theories of marketing 2. Apply tools, techniques and frameworks of marketing to evaluate and critically analyse real life marketing problems and making decisions under various marketing contexts 3. Construct written works and communicate ideas in light of theoretical understanding of marketing principles 4. Work collaboratively to articulate marketing activities. Submission Date: Part 1 – Week 7 Part 2 – Week 11 Assessment Task: Business reports are practical learning tasks where students apply the theories they have been studying to real world situations. The students are required to select a topic, collect information (Primary and/or secondary) and prepare a report describing a business problem or incident. This report should consist of (not inclusive) Abstract, Introduction, Objectives, Methodologies, Information Analysis, Findings, Recommendations, References, and Appendices. Total Mark: Part 1 – 100 marks Part 2 – 100 marks Weighting: 20% Students are advised that any submissions past the due date without an approved extension or without approved extenuating circumstances incurs a 5% penalty per calendar day, calculated from the total mark E.g. a task marked out of 40 will incur a 2 mark penalty per calendar day. More information, please refer to (Documents > Student Policies and Forms > POLICY – Assessment Policy & Procedures – Login Required) Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 5th, March, 2017 TEQSA Provider Number: PRV12051 ASSESSMENT DESCRIPTION: Students will be divided into groups consisting of 4 – 5 students in each group. The groups will be formed at the beginning of the trimester and should sustain for all the group activities across the study period. Every group for this assignment is required to select an Australian company currently operating in the market. You have to be clever and pragmatic on selecting the company. It has to be large, substantial and must have available information for desk research. You are required to explore and collect information on the company to complete this assignment. The assignment is designed to integrate you to gain as many different perspectives of marketing knowledge as you can, to work as a group and to develop competency on key topic areas of marketing principles. The assignment has to be completed in two stages. These are: a) Stage 1: Market environment analysis and SWOT analysis, b) Stage 2: Market mix analysis and prescribe short-term and long-term marketing strategies for the company (or specific product/s type). Each stage places emphasis on specific key topic areas and requires extensive amount of desk research and theoretical knowledge. It is highly expected from you to purport the following perspective in each stage of the assignment: i) Evidences on substantial desk research with appropriate references, ii) Representation of theoretical frameworks, iii) Synthesis between desk research and theoretical frameworks, iv) Managerial contributions and implications. ASSESSMENT SUBMISSION: This assessment is a group activity and students are required to work with their respective groups. No individual submission will be accepted. You will not receive any marks for this assignment if your group members collectively report against you for non-participation or non-cooperation. You have to nominate someone as your group leader to coordinate the assignment submission. The assignment must be submitted online in Moodle. All materials MUST be submitted electronically in Microsoft Word format. Other formats (e.g., pdf or MAC file) may not be readable by markers. Please be aware that any assessments submitted in other formats will be considered LATE and will lose marks until it is presented in MS Word. No paper based or hardcopy submission will be accepted. Our Academic Learning Support (ALS) team would be happy to help you with understanding the task and all other assessment-related matters. For assistance and to book one-on-one meeting please email one of our ALS coordinators (Sydney [email protected]; Melbourne [email protected] ). For online help and support please click the following link and navigate Academic Learning Support in Moodle. http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5 Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 5th, March, 2017 TEQSA Provider Number: PRV12051 MARKING GUIDE (RUBRIC): Marking Criteria. Lecturer Expectation Marks Comments Evidences of desk research Thorough research is indicated. Professional use of sources to support ideas, well-integrated, sources are credible. Very minor, if any, weaknesses with paraphrasing or integration / application. 20 Representation of theoretical frameworks. Topic, concepts are clearly Outlined. 30 Synthesis between desk research and theories. Professional work. Synthesis is very coherent and flows well; topic is addressed thoroughly; analyses in great depth. Very minor, if any, inconsistencies and weaknesses with flow. 40 Managerial contributions and implications Contribution and implications are coherently presented with pragmatic examples and time frame. The feasibility and appropriateness of the recommendations are clearly discussed. 10 Total Marks 100 Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 5th, March, 2017 TEQSA Provider Number: PRV12051 GENERAL NOTES FOR ASSIGNMENTS Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully referenced including a reference list. The work must be fully referenced with in-text citations and a reference list at the end. We strongly recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details please click the link http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5 and download the file “Harvard Referencing Workbook”. Appropriate academic writing and referencing are inevitable academic skills that you must develop and demonstrate. We recommend a minimum of FIVE references, unless instructed differently by your lecturer. Unless specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be failed. Work that includes sources that are not properly referenced according to the “Harvard Referencing Workbook” will be penalised. Marks will be deducted for failure to adhere to the word count – as a general rule you may go over or under by 10% than the stated length. GENERAL NOTES FOR REFERENCING High quality work must be fully referenced with in-text citations and a reference list at the end. We recommend you work with your Academic Learning Support (ALS) site (http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5) available in Moodle to ensure that you reference correctly. References are assessed for their quality. You should draw on quality academic sources, such as books, chapters from edited books, journals etc. Your textbook can be used as a reference, but not the lecturer notes. We want to see evidence that you are capable of conducting your own research. Also, in order to help markers determine students’ understanding of the work they cite, all in-text references (not just direct quotes) must include the specific page number/s if shown in the original. Before preparing your assignment or own contribution, please review this ‘YouTube’ video by clicking on the following link: Plagiarism: How to avoid it PLAGIARISM: HOW TO AVOID IT You can search for peer-reviewed journal articles, which you can find in the online journal databases and which can be accessed from the library homepage. Wikipedia, online dictionaries and online encyclopaedias are acceptable as a starting point to gain knowledge about a topic, but should not be overused – these should constitute no more than 10% of your total list of references/sources. Additional information and literature can be used where these are produced by legitimate sources, such as government departments, research institutes such as the NHMRC, or international organisations such as the World Health Organisation (WHO). Legitimate organisations and government departments produce peer reviewed reports and articles and are therefore very useful and mostly very current. The content of the following link explains why it is not acceptable to use nonpeer reviewed websites: Why can't I just Google? (thanks to La Trobe University for this video).