1    Unit Guide    MKB3461 Marketing communication Semester 1, 2017           Handbook link: http://www.monash.edu.au/pubs/2017handbooks/units/index-byfaculty-bus.html The information contained in this unit guide is correct at time of publication. The University has the right to change any of the elements contained in this document at any time. Last updated: 08 Feb 2017 Table of contents MKB3461 Marketing communication - Semester 1 (S1-01) - 2017 2 Table of contents Unit handbook information 4 Synopsis 4 Mode of delivery 4 Workload requirements 4 Additional workload requirements 4 Unit relationships 4 Prerequisites 4 Prohibitions 4 Co-requisites 4 Chief Examiner 5 Unit Coordinator(s) 5 Campus Lecturer(s) 5 Academic overview 5 Learning outcomes 5 Teaching approach 5 Unit schedule 7 Assessment summary 8 Second marking 9 Return of final marks 9 Exam viewing 9 Assessment criteria 9 Assessment requirements 9 Hurdle requirements 9 Participation 10 Assessment tasks 10 Examination(s) 16 Returning assignments 17 Referencing requirements 17 Assignment submission 17 Feedback 17 Applied nature of the IMC plan assignment. 18 Practical examples in lectures to illustrate theoretical principles. 18 Passion of the teaching staff. 18 Feedback has also informed improvements to this unit including: 18 Engaging academic readings. 18 MKB3461 Marketing communication - Semester 1 (S1-01) - 2017 3 More challenging content. 18 Learning resources 18 Required resources 18 Technological requirements 18 Q Manual 19 Recommended resources 19 Examination material or equipment 19 Other information 20 Policies 20 Special Consideration 20 Graduate Attributes Policy 20 Student Charter 20 Student Services 20 Monash University Library 20 Disability Support Services 20 Other unit information 21 MKB3461 Marketing communication - Semester 1 (S1-01) - 2017 4 Unit handbook information Synopsis The primary aim of this unit is to explore the use of marketing communication to build and sustain brands, based on knowledge of how communication works; the institutions which participate in the process and practical business processes necessary to achieve and measure defined communication goals. In particular, students will be able to understand the integrated nature of communication and develop a full appreciation of advertising, sales promotion, public relations, publicity and direct marketing in a digital and contemporary environment. Mode of delivery Berwick (Day) Workload requirements Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement. Additional workload requirements This is a six credit point unit with a 1.5 hours lecture and one and half hour tutorial over 12 weeks, with tutorials beginning in Week 1. The total time commitment required is 144 hours. In addition to the three hours of class contact each week, you are expected to devote an additional nine hours in self-directed study. This includes time spent in preparing for tutorials, completing assessment tasks, working through the text book, together with time spent on the Moodle site and in general study, revision, and exam preparation. Group work is a focus in this unit and you should make sure you allocate the necessary time and attention you need to work with your group during semester. Unit relationships   Prerequisites MKB2402 Prohibitions MKC3460, MKF3461, MKG2460, MKW2460 Co-requisites MKB3461 Marketing communication - Semester 1 (S1-01) - 2017 5 Co-requisites None Chief Examiner Name: Dr Jasmine  Rushdi Campus: Berwick Phone: +61 3 990 47238 Email: [email protected] Unit Coordinator(s) Name: Mr Boris Kolar Campus: Berwick Email: [email protected] Phone: +61 3 990 47144 Contact hours: Monday 12 pm - 2 pm Room 901:140 by appointment Campus Lecturer(s) Name: Mr Boris Kolar Campus: Berwick Phone: +61 3 990 47144 Email: [email protected] Contact hours: Monday 12 pm - 2 pm Room 901:140 by appoinment   Academic overview Learning outcomes The learning goals associated with this unit are to: 1. use a conceptual framework for the planning, integrating, control and effective evaluation of the marketing communication process for any brand 2. construct realistic communication objectives and demonstrate the strategic use of individual and integrated communication elements to achieve these objectives 3. set a marketing communication budget and allocate resources to the communication elements within this budget 4. provide relevant input towards creative and media strategy 5. formulate relevant ideas on communication issues, present and discuss them. Teaching approach This teaching and learning approach facilitate learning, practical exploration and peer learning.  The lecture program is intended to introduce you to both the theoretical and practical applications MKB3461 Marketing communication - Semester 1 (S1-01) - 2017 6 The lecture program is intended to introduce you to both the theoretical and practical applications of marketing communication, in particular the need for integration of the communication elements.  Audiovisual presentations and practical examples detailing many of the theoretical issues will be shown during lectures/tutorials.   The tutorial program will consist of presentations, class discussion and case study analysis.  Students will be required to present a paper and lead the class discussion on their paper and contribute discussion to others.  The focus of the tutorials will be on understanding and applying the theory at the same time as understanding the impact of digital on marketing communication. During semester we are all undertaking a new learning experience.  From my past experience, both practical, academic and from previous students’ feedback and industry feedback, I have identified objectives that I believe are necessary if we are to achieve the overall aims of the unit.  I have devised a program of study to achieve these objectives that I believe will enlighten and encourage you.  However the outcome depends as much on you as it does on me - teaching may be what the unit presenter and tutor does but learning is what you do!  At this stage of your course you should know that the deepest learning is self directed, but with guidance from me and your tutor, thus providing feedback in both directions.  Enjoy the semester and together we can all learn! NOTE: All communications to the unit coordinator should be directed through Monash Email. Please do not use Moodle to send your message.  NOTE: Requests to swap tutorials will NOT be responded unless there is a genuine clash with another lecture/tutorial. Personal situations such as work commitment outside school, child care, etc. do NOT stand for grounds to swap tutorials.  NOTE: It's the students' responsibility to check Moodle regularly for documents, announcements, assessment guides, etc. Unit coordinator/lecture/tutors will NOT respond to emails asking questions clearly answered on Moodle.  MKB3461 Marketing communication - Semester 1 (S1-01) - 2017 7 Unit schedule Students should note that the program outlined below is a guide to the material to be covered in this unit and not a definitive statement of when that material will be covered.  Specific details relating to the timing will be discussed in class. Week Activities Assessment 0 Buy the text book. Begin reading it. Read the Unit Guide. No formal assessment or activities are undertaken in week 0 1 The Importance of IMC, Chapter 1: Where marketing communication began: development of advertising in Australia and New Zealand Chapter 2: Integrated Market Communication: How marketing communication evolved (Belch et.al. 2015) 2 Communication process, Chapter 5: The Communication Process Chapter 6: Starting with Consumer Behaviour (Belch et.al. 2015) 3 Building a brand relationship, Chapter, Chapter 8: Branding and building relationships with a database, Chapter 9: Planning for IMC (Belch et.al. 2015) 4 IMC strategic decision making, Chapter 9: Planning for IMC (continues) Chapter 10: Establishing objectives ( budgeting covered in week 5) (Belch et.al. 2015) 5 Budgeting for IMC programs, Chapter 10: Establishing Objectives and Budgeting for the IMC)-focus on budgeting this week Chapter 11: Message Strategy and Execution (Belch et.al. 2015) Assignment 1 due in tutorial time (hard copy) and soft copy submitted in Moodle before  8.00 am on Monday 03.04.2017 6 Creative principles and message strategy, Chapter 11: Message Strategy and Execution, (continues from last week), (Belch et.al. 2015) WK6 tutorial task due Sunday April 9th  2017 by 11:50pm     7 Media and contact strategy, Chapter 12: Media: Strategy and Choices pros and cons of each media not covered (Belch et.al. 2015) WK7 tutorial task due Sunday April 23rd  2017 by 11: 50pm 8 Media choice: Chapter 3 Digital Media, Chapter 4 Social Media (Belch et.al. 2015) MKB3461 Marketing communication - Semester 1 (S1-01) - 2017 8 9 Measuring the Effectiveness of the IMC program, Chapter 13 Direct Marketing and Personal Selling, Chapter 14 (Personal Selling covered in week 12) (Belch et.al. 2015) 10 Interactive marketing and Public relations, Chapter 15 Public Relations (Belch et.al. 2015) 11 Sales promotion, Chapter 16: Sales Promotion (Belch et.al. 2015) Assignment 2 due in tutorial time (hard copy)  and soft copy submitted in Moodle before  8.00 am on Monday 29.05.2017 12 Personal selling and Social, Ethical, and Regulatory Aspects, Chapter 14: Personal selling section Chapter 7 : Social, Ethical, and Regulatory Aspects (Belch et.al. 2015) SWOT VAC - revision classes to be scheduled No formal assessment is undertaken SWOT VAC Examination period LINK to Assessment Policy: http://policy. monash.edu.au /policy-bank/ academic /education /assessment/ assessment-incoursework-policy. html Assessment summary Within semester assessment: 50% + Examination: 50% Assessment task Value Due date The first phase of a modified integrated marketing communication plan for TCB Security Elite. 15% of Final Unit Mark Week 5, in tutorial time The second phase of a modified integrated marketing communication plan for the TCB Security Elite. 25% Week 11, in tutorial time Tutorial task (tutorial problem) - INDIVIDUAL Each assessment 5 marks each (2 x 5 = 10) One in week 6; One in week 7 Examination 1 50% To be advised A student’s final mark is normally the sum of the marks obtained in all of the individual assessment MKB3461 Marketing communication - Semester 1 (S1-01) - 2017 9 A student’s final mark is normally the sum of the marks obtained in all of the individual assessment items in the unit. Second marking Where an assessment task is given a fail grade by an examiner, that piece of work will be marked again by a second examiner who will independently evaluate the work, and consult with the first marker.   No student will be awarded a fail grade for an assessment task or unit without a second examiner confirming the result. Note: Exceptions to this are individual pieces of assessment contributing 10% or less of the final mark, unless the total of such pieces exceeds 30% of the final mark. Return of final marks Faculty policy states that 'the final mark that a student receives for a unit will be determined by the Board of Examiners taking into account all aspects of assessment'. The final mark for this unit will be released by the Board of Examiners on the date nominated in the Faculty Calendar. Student results will be accessible through the my.monash portal. Exam viewing Feedback on student performance in examinations and other end-of-semester assessment is required. The feedback should be in accordance with the University's procedures on Unit Assessment. Details of the examination script viewing arrangements set down by the Faculty of Business and Economics are available at http://www.buseco.monash.edu.au/esg/agu/policies /feedback-exam-performance.html Assessment criteria Full details relating to the assessment requirements for this unit are available on Moodle and will be discussed in class on Day One. Assessment Criteria Grading Descriptors available at: http://www.policy.monash.edu/policy-bank/academic/education/assessment/ Assessment requirements Hurdle requirements There is a hurdle requirement in this unit. The learning outcomes in this unit require students to demonstrate in the individual summative assessment task a comprehensive understanding of the topics covered in the unit. This is demonstrated by the requirement that the student must attain a mark of at least in the final 50% summative assessment task. MKB3461 Marketing communication - Semester 1 (S1-01) - 2017 10 A student’s final mark is normally the sum of the marks obtained in all of the individual assessment items in the unit. Where a student fails the unit solely because of failure to satisfy the hurdle requirement a mark of 48 will be returned for the unit. The individual summative assessment task is the final exam. Participation Participation to all lectures and tutorials is highly recommended since all material will be examinable in assignments, tutorial tasks and exam.  Assessment tasks Assessment task title: The first phase of a modified integrated marketing communication plan for TCB Security Elite. Due Date: Week 5, in tutorial time Weighting/Value: 15% of Final Unit Mark  Details of Task: You are being asked by a small business to develop an integrated marketing TCB Security Elite.communication (IMC) program for the The IMC plan will cover a single 12 week period of time and have a very tight budget. The maximum spend is $AU 10,000. However, the client is hoping that you will be able to devise a well thought out plan that will cost less than this.  WK1 of semesterRelease date:  1500 words. This word count does not include: (i) the title page; (ii) the Table of Word limit:   Contents; (iii) list of figures/tables; (iv) list of references; or (v) appendices. You must provide an accurate word count on your Title Page + Cover Sheet. Presentation requirements: Title Page – this should be professionally laid out and include a descriptive and engaging title and information about who authored the report.  Table of Contents - this should be professionally laid out.  Contents of report: You are required to use numbered descriptive sub-headings and to use a formal business writing style (see Q manual). Your writing style should: ● display clarity of expression and work that has been proofread to remove spelling, grammar and punctuation errors. ● show appropriate use of paragraphing. There should be a logical structure to each paragraph and a logical flow between paragraphs. It is important that paragraphs not be excessively long. You are required to: ● use wide margins, double spacing, Times New Roman font, 12 point font size, numbered pages, and fully justified text. For feedback purposes, please only print on one side of the .paper ● All Figures/Diagrams/Tables clearly numbered and have descriptive titles (figure captions). Please refer to APA guidelines http://www.apastyle.org/learn/quick-guide-on-formatting.aspx Attribution of any imagery embedded in the report should be clearly identified (this includes MKB3461 Marketing communication - Semester 1 (S1-01) - 2017 11 1. 2. ● Attribution of any imagery embedded in the report should be clearly identified (this includes imagery from websites and also photographs that you may have taken) ● Any Appendices are clearly labelled and appropriately referred to in the body of the report.  2 weeks from submission dateEstimated return date: noneHurdle requirements:  Criteria for marking:  Task Components % of Available Marks Introduction  2% Internal analysis  5% External analysis 10% Competitor analysis 10% Consumer analysis 15% Market segmentation and targeting 20% Positioning of product in mind of consumer  8% Recommendations 15% Written presentation (includes referencing) 15% Total  100%   Learning objectives assessed:  Critically evaluate the role of Integrated Marketing Communication in achieving organisational objectives; Employ a conceptual framework for the planning, integrating and control of the marketing communication process;    Submission details: As a copy of this report will be given to your client you are required to submit two hard copies. (i)    : This will include your signed coversheets + your assessment task reflection Assessment copy question (these can be found of the unit Moodle site). (ii)    : This will only include the actual report (i.e., no cover sheet or assessment task Client copy reflection responses). Electronic Submission:    There is a drop box on Moodle site   BUT you must submit hard copies as well in tutorial time.  MKB3461 Marketing communication - Semester 1 (S1-01) - 2017 12 well in tutorial time.  Submit both hardcopies of the assignment in your tutorial time. Any assignment lodged in a staff pigeon hole/mailbox will incur a late penalty. Each group is responsible for ensuring that their assessment tasks are submitted to the correct location and on time. You are also required to download and respond to the 'Assessment Task Reflection Questions' (available from the Unit Moodle site). Each student must complete and submit their responses for Assignment 1 and Assignment 2.  *****You must keep a copy of your assignment in electronic format until the results for this unit are finalised. We suggest you also keep a hardcopy******  Penalties for late lodgement: The late lodgement of assignments will incur a penalty. Ten percent (10%) of the total marks allocated to this assessment task will be deducted for each day that the assignment is late. Note that any assignment received after your tutorial time on Monday will automatically receive a late penalty. Students are responsible for ensuring that each assignment reaches its destination by the specified date and time.   No assignment will be marked and returned to students without the Assessment coversheet: Note:  inclusion of a signed coversheet. Each group member needs to complete their own coversheet and attach it to the completed assignment. Additional information: Group dynamics and marks allocation.  As this is a group assignment, it is the responsibility of students to arrange mutually acceptable times to work together on the assignment.  The assignment will be evaluated as a single piece of work, with all group members receiving the same grade. A good result depends on each person doing his/her share of the work.                                                                                   If you experience issues with the dynamics of your group that you have not been able to resolve, please immediately notify your presenter and arrange a meeting. Applications for extension of time: Extensions will ONLY be granted if the request meets the Faculty guidelines. All applications for an extension of the time allocated to an assessment task  must be made in writing (e.g., email) to your local Unit Presenter (Lecturer).  Requests must be made BEFORE the submission date, at least 24 hours prior submission time. DO NOT assume that you will automatically be granted an extension. Approval, if granted, will be in writing and will be recorded on the Faculty Assignment cover sheet accompanying the assessment task by subject presenter (lecturer)   *****You must keep a copy of your assignment in electronic format until the results for this unit are finalised. We suggest you also keep a hard-copy****** Assignment Moderation - Where a written work submitted for assessment is given a Fail grade (N) by an examiner, that piece of work will be marked again by a second examiner who will independently evaluate the work and consult with the first marker. No student will be awarded a Fail grade for an assessment task or unit without an independent examiner confirming the result   MKB3461 Marketing communication - Semester 1 (S1-01) - 2017 13 Assessment task title: The second phase of a modified integrated marketing communication plan for the TCB Security Elite. Due Date: Week 11, in tutorial time Weighting/Value: 25%  You are being asked to develop a very detailed IMC plan for the TCB Security Details of Task: Elite. Each component of your IMC plan has to be very specific and detailed so that your client has an understanding of tools needed to achieve their IMC objectives. You also have to keep in mind very small budget available to your group.   WK1 of semesterRelease date:  2,500 words; This word count does not include: (i) the title page; (ii) the Table of Word limit:   Contents; (iii) list of figures/tables; (iv) list of references; or (v) appendices. You must provide an accurate word count on your Title Page + Cover Sheet. Presentation requirements: Presentation of your work: Title Page – this should be professionally laid out and include a descriptive and engaging title and information about who authored the report.  Table of Contents - this should be professionally laid out.  Contents of report: You are required to use numbered descriptive sub-headings and to use a formal business writing style (see Q manual). Your writing style should: ● display clarity of expression and work that has been proofread to remove spelling, grammar and punctuation errors. ● show appropriate use of paragraphing. There should be a logical structure to each paragraph and a logical flow between paragraphs. It is important that paragraphs not be excessively long. You are required to: ● use wide margins, double spacing, Times New Roman font, 12 point font size, numbered pages, and fully justified text. For feedback purposes, please only print on one side of the paper. ● All Figures/Diagrams/Tables clearly numbered and have descriptive titles (figure captions). Please refer to APA guidelines http://www.apastyle.org/learn/quick-guide-on-formatting.aspx ● Attribution of any imagery embedded in the report should be clearly identified (this includes imagery from websites and also photographs that you may have taken) ● Any Appendices are clearly labelled and appropriately referred to in the body of the report. Please remember you must submit 2 hard copies (one for marking and one for the client). Please also remember to complete and submit your 'Assessment Task Reflection Questions'. These can be downloaded from the Unit Moodle site. You also have to submit them in drop box available on Moodle.   2 weeks from submission dateEstimated return date: noneHurdle requirements:  Criteria for marking:  Task Components % Available Marks MKB3461 Marketing communication - Semester 1 (S1-01) - 2017 14 1. 2. 3. Executive Summary 10% Introduction  Final positioning strategy & value proposition and objectives  5% Overview creative elements 20% Overview of IMC program mix  5% Discussion of each MC function 30% Outline of campaign evaluation   5% Written presentation (includes referencing)  10% Video presentation: 4 minute video presentation to client   15% Total 100%   Learning objectives assessed:  Set a marketing communication budget and allocate resources to the communication elements within this budget Provide relevant input towards creative and media strategy Formulate relevant ideas on communication issues, present and discuss them      Submission details: As a copy of this report will be given to your client you are required to submit two hard copies.     Assessment copy: This will include your signed cover-sheets + your assessment task (i) reflection question (these can be found of the unit Moodle site).    Client copy: This will only include the actual report (i.e., no cover sheet or assessment task (ii) reflection responses). Electronic Submission:    There is a drop box on Moodle site   BUT you must submit hard copies as well in tutorial time.  Submit both hard-copies of the assignment in your tutorial time. Any assignment lodged in a staff pigeon hole/mailbox will incur a late penalty. Each group is responsible for ensuring that their assessment tasks are submitted to the correct location and on time. You are also required to download and respond to the 'Assessment Task Reflection Questions' (available from the Unit Moodle site). Each student must complete and submit their responses for Assignment 1 and Assignment 2. You must keep a copy of your assignment in electronic format until the results for this unit are  ***** finalised. We suggest you also keep a hard-copy****** MKB3461 Marketing communication - Semester 1 (S1-01) - 2017 15  Penalties for late lodgement: The late lodgement of assignments will incur a penalty. Ten percent (10%) of the total marks allocated to this assessment task will be deducted for   that the assignment is late. Note each day that any assignment received  your tutorial time on Tuesday will automatically receive a late  after penalty. Students are responsible for ensuring that each assignment reaches its destination by the specified date and time.   No assignment will be marked and returned to students without the Assessment coversheet: Note:  inclusion of a signed coversheet. Each group member needs to complete their own coversheet and attach it to the completed assignment. Additional information: As this is a group assignment, it is the responsibility of students to arrange mutually acceptable times to work together on the assignment.  The assignment will be evaluated as a single piece of work, with all group members receiving the same grade. A good result depends on each person doing his/her share of the work.                                                                                   If you experience issues with the dynamics of your group that you have not been able to resolve, please immediately notify your presenter and arrange a meeting. Assessment task title: Tutorial task (tutorial problem) - INDIVIDUAL Due Date: One in week 6; One in week 7 Weighting/Value: Each assessment 5 marks each (2 x 5 = 10)  Details of Task: The two problem triggers that will be assessed are linked to the materials covered in WK6 + WK7.  These mini tasks are designed to provide you with the opportunity to showcase your ability to apply theory to practice. The skills used in these two mini-tasks (and the feedback you receive) may also assist you in preparing Assignment 2  You may discuss each problem trigger with your peers but you develop and submit your own must responses.  WK1 of semesterRelease date:  2 pages A4 maximumWord limit:   Presentation requirements: ● You must use numbered descriptive subheadings to help direct the reader to what is being outlined in each section. ● We know that feedback is very important to you. So to help this process please use Times New Roman 12 point, 3cm margins, and only print single-sided.  ● Do not use American spelling (e.g., it should be colour not color / authorise not authorize). ● Fully justify your text.    MKB3461 Marketing communication - Semester 1 (S1-01) - 2017 16  Following week in tutorial timeEstimated return date: noneHurdle requirements:  See the marking criteria for this assignment on Moodle. Criteria for marking:    Learning objectives assessed: ● (1) Critically evaluate the role of Integrated Marketing Communication in achieving organisational objectives; ● (2) Employ a conceptual framework for the planning, integrating and control of the marketing communication process; ● (3) Demonstrate the strategic use of communication elements; ● (5) Understand the processes involved in making effective media channel and message delivery decisions;   Submission details: Electronic submission only  The write up of the two designated problem triggers are to be submitted electronically via Moodle Drop Boxes. Note – all files submitted electronically must be in PDF format. You must keep a copy of your assignment in electronic format until the results for this unit are finalised. We suggest you also keep a hard copy. ● WK6 problem trigger due Sunday April 9th  2017 by 11:50pm     ● WK7 problem trigger due Sunday April 23nd  2017 by 11:50pm  The late lodgement of assignments will incur a penalty. Ten percent Penalties for late lodgement: (10%) of the total marks allocated to this assessment task will be deducted for   that the each day assignment is late. Note that any assignment received  your tutorial time on Tuesday will  after automatically receive a late penalty. Students are responsible for ensuring that each assignment reaches its destination by the specified date and time.  Must be signed individually by all group membersAssessment coversheet: Additional information: As this is a group assignment, it is the responsibility of students to arrange mutually acceptable times to work together on the assignment.  The assignment will be evaluated as a single piece of work, with all group members receiving the same grade. A good result depends on each person doing his/her share of the work.                                                                                   If you experience issues with the dynamics of your group that you have not been able to resolve, please immediately notify your presenter and arrange a meeting.   Examination(s) Title: Examination 1 MKB3461 Marketing communication - Semester 1 (S1-01) - 2017 17 Title: Examination 1  50%Weighting:  2 hoursLength:  Closed bookType (open/closed book):  Hurdle requirements (where applicable): There is a hurdle requirement in this unit.  The learning outcomes in this unit require students to demonstrate in the individual summative assessment task a comprehensive understanding of the topics covered in the unit. This is demonstrated by the requirement that the student must attain a mark of at least 50% in the final summative assessment task.  A student’s final mark is normally the sum of the marks obtained in all of the individual assessment items in the unit. Where a student fails the unit solely because of failure to satisfy the hurdle requirement a mark of 48 will be returned for the unit.  The individual summative assessment task is the final exam  NoneElectronic devices allowed in the exam: Exam details: A 'practice examination' will be provided to students in week 12. Further discussion will be held throughout semester.  The timetable which provides full details of the examination schedule can be accessed through the my.monash portal.   Returning assignments Students can expect assignments to be returned within two to three weeks of the submission date or after receipt, whichever is later. Referencing requirements To build your skills in citing and referencing, and using different referencing styles, see the online tutorial Academic Integrity: Demystifying Citing and Referencing at http://www.lib.monash.edu /tutorials/citing/ Assignment submission Hard Copy Submission: Assignments must include a cover sheet. The coversheet is accessible via the Monash portal page located at under the heading ‘Learning and teaching tools.’ http://my.monash.edu Please keep a copy of tasks completed for your records. Where Hard Copy submissions are required, please submit to your tutor at the of the beginning tutorial. Feedback MKB3461 Marketing communication - Semester 1 (S1-01) - 2017 18 Feedback Our feedback to you Types of feedback you can expect to receive in this unit are: ● Formal individual feedback on assignments expressed as a letter grade ● Answers to ask questions relating to the discipline or the unit’s work ● Advice about seeking additional help to develop your writing or research skills ● Informal feedback relating to class activities Your feedback to us One of the formal ways students have to provide feedback on teaching and their learning experience is through the Student Evaluation of Teaching and Units (SETU) survey. The feedback is anonymous and provides the Faculty with evidence of aspects that students are satisfied with and areas for improvement. Previous student evaluations of this unit In response to previous SETU results of this unit, the following changes have been made: Feedback has highlighted the following strengths in this unit: Applied nature of the IMC plan assignment. Practical examples in lectures to illustrate theoretical principles. Passion of the teaching staff. Feedback has also informed improvements to this unit including: Engaging academic readings. More challenging content. If you wish to view how previous students rated this unit, please go to https://emuapps.monash.edu.au/unitevaluations/index.jsp Learning resources Monash Library Unit Reading List (if applicable to the unit): http://readinglists.lib.monash.edu/index.html Required resources Students generally must be able to complete the requirements of their course without the imposition of fees that are additional to the student contribution amount or tuition fees. However, students may be charged certain incidental fees or be expected to make certain purchases to support their study. For more information about this, refer to the Higher Education Administrative Information for Providers, Chapter 18, Incidental Fees at http://education.gov.au/help-resourcesproviders Belch, G.E., Belch, M.A., Kerr, G., and Powell, I., (2015), Advertising: An integrated marketing , 3rd edition, Mc-Graw Hill Australia, North Ryde. communication perspective Technological requirements MKB3461 Marketing communication - Semester 1 (S1-01) - 2017 19 Technological requirements Virtual learning environment (VLE): Moodle Material used in class together with other information of importance to you will be published online via the unit’s Moodle site. In order to access information about this unit in Moodle you must be enrolled in the unit and have a valid student account with authcate username and password. Moodle can be accessed through my.monash portal by clicking on the Moodle link under “Online systems”. If you need some help with Moodle then check out the Moodle Support for Students page. Q Manual Work submitted for assessment must be consistent with the guidelines set down in the Q Manual, which is the faculty's student guide for producing quality work on time. Copies of this manual can be purchased at the bookshop or accessed online at http://www.buseco.monash.edu.au/qmanual /qmanual.pdf Virtual learning environment (VLE): Moodle Recommended resources Required text: Belch, G.E., Belch, M.A., Kerr, G., and Powell, I., (2015), Advertising: An integrated marketing communication perspective, 3rd edition, Mc-Graw Hill Australia, North Ryde. Required activities: Expose yourself to a wide range of communication activities to sensitise you to issues which contextualise the management of communication. You are recommended to: ● surf on-line looking at websites, ads, media releases, blogs & podcasts (check out Top 50 Australian Marketing Pioneer Blogs at link on Moodle); ● watch some commercial television each week; listen to commercial radio for at least some time at breakfast and drive time once a week; ● collect catalogues, brochures & addressed mail delivered to your home or work; take off the “No Junk Mail” sign! ● scan critically the advertising in newspapers and magazines regularly; consider the target audience, the marketer and the creatives who brought it into life! ● go browsing and shopping (window, on-line or actual) and reflect on your, your family’s and friends’ behaviour. Examination material or equipment MKB3461 Marketing communication - Semester 1 (S1-01) - 2017 20 The examination for this unit of study will be closed book. The materials that are examinable include the chapter readings outlined in this unit guide, the concepts covered in the theory debriefs, and the theory slides provided on the unit Moodle site.  Other information Policies Monash has educational policies, procedures and guidelines, which are designed to ensure that staff and students are aware of the University's academic standards, and to provide advice on how they might uphold them. You can find Monash's Education Policies at: http://www.policy.monash.edu/policy-bank/academic/education/index.html Special Consideration For information on applying for special consideration, please visit: http://www.monash.edu/exams /changes/special-consideration Graduate Attributes Policy http://www.policy.monash.edu/policy-bank/academic/education/management/monash-graduateattributes-policy.html Student Charter www.monash.edu/students/policies/student-charter.html Student Services The University provides many different kinds of services to help you gain the most from your studies. Contact your tutor if you need advice and see the range of services available at www. monash.edu/students You can also access important information from the Faculty of Business and Economics current students page http://www.buseco.monash.edu.au/student/ Caulfield and Clayton students wishing to further develop English language skills in a fun group environment can join a Conversational English Program. You can access these programs at  http://www.monash.edu/students/conversational-english/ Monash University Library The Monash University Library provides a range of services, resources and programs that enable you to save time and be more effective in your learning and research. Go to   or the library tab in   portal for more information. http://www.monash.edu/library my.monash Disability Support Services MKB3461 Marketing communication - Semester 1 (S1-01) - 2017 21 1. 2. 3. Disability Support Services Students who have a disability, ongoing medical or mental health condition are welcome to contact Disability Support Services. Disability Support Services also support students who are carers of a person who is aged and frail or has a disability, medical condition or mental health condition. Disability Advisers visit all Victorian campuses on a regular basis. ● Website: monash.edu/disability ● Email: [email protected] Other unit information Students wishing to view their examination script must submit a Sight Examination Script  to the Department of Marketing office where the unit was completed. The application  form details are available on the  . Sight Examination Script application form Students will be advised by telephone or email when the examination is ready for viewing (normally within 7 days but students will be notified if there is a delay). The student will also be advised on where to view the examination script at an agreed time.  http://www.buseco.monash.edu.au/mkt/student/exam-view/       ©Copyright  Monash University 2017. All rights reserved. Except as provided in the Copyright Act 1968, this work may not be reproduced in any form without the written permission of the host Faculty and School/Department. MKB3461 Marketing communication - Semester 1 (S1-01) - 2017