Assessment item 3 Business Intelligence Ski Team is a ski tourism business that organises ski trips in various locations around the world and markets these to its existing clients. The Ski Team database contains information relating to the core tourism business. It contains details of the camps run, the athletes who attended those camps, and campaigns associated with sourcing athletes. In addition the database contains financial information related to the amount invoiced and received for each client taking part in ski trips. The data in this database will assist managers of Ski Team to understand the profitability of each of their programs, identify who their most profitable clients are and better manage their best performing camps. Information on how to access Yellowfin and documentation to assist you with using the BI tool is provided for you in Resources in the Yellowfin User Guide folder. Task requirements: Using the Ski Team data provided in Yellowfin, create a dashboard, with at least 3 reports, for the managers of Ski Team that will assist in the evaluation of their sales performance between 2011 and 2016. Due to the erratic performance of the Europe Region over the past 6 years, the management is wondering what the key drivers of buyer behaviour are in regards to customer demographics and camp locations. Choose suitable KPIs for your dashboard that will inform management about the sales performance of Regions. Provide a 1,000 word summary, in business report format, that enables management to understand the story behind the data. Within your report explain to management the impact that BI technology can have on accounting and business decisions. Please include your dashboard as part of your report summary. Rationale This assessment task has been designed to develop your ability to interpret and evaluate the concepts covered in Topic 4. More specifically it seeks to assess your ability to: • Be able to explain the impact of information technology on the nature and development of accounting Requirements Relevant KPIs are identified, and articulated in the construction of the dashboard. Detailed information regarding the performance and impact of campaigns is communicated to the intended audience succinctly. BI reports are fully analysed and evaluated in relation to sales performance . Business Intelligence is analysed thoroughly for its influence on accounting and business decisions. The recommendations in the report are well structured, logical and detailed, and the dashboard is clearly linked back to the analysis of the case-studies. Accurate use of syntax, spelling and punctuation; succinct and effective use of BI terminology. A reference list of an extensive range of resources are used and correctly formatted using APA style. Please submit your report in word format. Using the Ski Team data provided in Yellowfin, create a dashboard, with at least 3 reports, for the managers of Ski Team that will assist in the evaluation of their sales performance between 2011 and 2016. Due to the erratic performance of the Europe Region over the past 6 years, the management is wondering what the key drivers of buyer behaviour are in regards to customer demographics and camp locations. Choose suitable KPIs for your dashboard that will inform management about the sales performance of Regions. Provide a 1,000 word summary, in business report format, that enables management to understand the story behind the data. Within your report explain to management the impact that BI technology can have on accounting and business decisions. Please include your dashboard as part of your report summary. Example of a Yellowfin KPI Dashboard 1000 word business report: • Your dashboard is static – what is the story behind the reports that you have created? What further information is being told when you drill down? • What are the key drivers in the Europe region in relation to customer demographics and camp locations. • explain to management the impact that BI technology can have on accounting and business decisions. • Creation of Dashboard 30 • Analysis of results and recommendations to management 20 • Impact of BI 30 • Report format 10 • Academic writing 10 • 100