MPM735/935 International Business Management Trimester 1, 2017 Extra Information for Assignment 3 – Entry Strategy Assignment 3: Entry Strategy Type: individual formal written assignment Due date: 2359 (11:59 pm) on Sunday, 4 June 2017, by online submission Word limit: 3000-3500 words, definitely NO MORE (word count excludes only reference list and appendices, includes all else) Value: 45% of the total marks for this Unit Format: Written report Hurdle requirement: None Most of the information for Assignment 3 is contained in Lecture 8, which will be delivered on Friday, May 5, 2017, and will be available online late in that day on the echo system. This document provides some extra information about the assignment. Marking Rubric A copy of the marking rubric will be posted online. You may use this to help you prepare your report. The rubric will be used to assess and provide feedback on your work. Please note all assessment tasks are scored out of 100, and are then scaled to the percentage value of each assessment. Assignment 3 is worth 45% of the marks for the Unit. Assignment 3 Checklist A list of all the points you may need to consider in completing Assignment 3 is provided below. This list is quite comprehensive: you may dismiss some of these points as not being important for the company and the country, but you should at least briefly think about them all. Your objective should be to give clear guidance to the company on how they should enter this country market. Without this analysis you will NOT get good marks. Executive summary Yes No Provides key findings on most sections (i.e. industry, market, competitor, SWOT, strategy, entry mode, structure, controls and key functional strategies) in the assignment, summarises the report and provides an overall recommendation in no more than one page. Introduction Company profile Scope/parameters of the report Methodology used Limitations of report Industry Analysis Identifies the industry that the company is in Provides statistics on the size and growth of the industry Identifies the key locations for the industry in the target country Identifies segments/divisions within the industry Market Analysis A brief market analysis is provided Identifies relevant segments Items include: what market the company is trying to reach; size of the market; whether it is saturated or not; whether the market growing, stable or volatile; the importance of one segment over another (if applicable) Competitor Analysis Identifies the key competitors in the industry/market relevant to the company Provides a description of those competitors including their size, location, products/services, strategy, focus, opportunities and threats to the company Identifies the level of competition in the market Identifies whether the industry and market are attractive for making a profit SWOT Conducts a SWOT analysis Identifies 3 to 5 internal key strengths and 3 to 5 weaknesses Identifies 3 to 5 external opportunities and 3 to 5 threats Draws conclusions from this analysis Strategy From the SWOT analysis develops a strategy and achievable goals What - Identifies the strategy chosen Clearly identifies which strategy the company will pursue in the target country including location Why – Explains choice of the strategy using: - Environmental data from factors of Assignment 2 - Industry/market and competitor data from Assignment 3 How- Articulates tactics to achieve those goals Entry Mode How - Clearly chooses an entry mode(s), justifies the choice and very briefly articulates why other modes were not chosen Explains the entry mode and how it works for the company Explains the resources and timeframe needed for implementation of the chosen entry mode Structure Clearly identifies the structure that the company will need to achieve its strategy Provides a diagram / chart of what this structure looks like for the company Forecast Identifies and explains the strategy the company might want to follow in the next five years Recommendations & Conclusions All data presented in the report is analysed and evaluated, which leads to key recommendations for the company. The report concludes appropriately, and is coherent and logical. Overall The report is practical (while being carefully based on theory) and can be implemented if environmental conditions are favorable. Assignment 3 links to Assignment 2 (Assignment 2 is used to inform the strategy creation for Assignment 3). Submission file named Group # - MPM735 – Assignment 3 FINAL * * * * Dr Murray Frazer May 2017