TMKT101 –Principles of Marketing Unit Outline Semester One, 2017 Unit Coordinator: Marc Levingston Tutor: Cathie Pei Introduction Welcome to TOP Education and [insert code and name of unit (in bold font)]. This document provides you with information relevant to successful completion of this unit including learning outcomes, schedule of lecture topics, prescribed texts and recommended readings, assessment tasks and policies, examinations and learning support facilities. Academic Administration Office The Academic Administration Office is located at Level 1, Bay 16, Locomotive St. The administration office is your point of contact for advice, enrolment and access to student support facilities. TOP’s staff is available to assist you personally during office hours. Unit Description This unit examines the fundamental principles of marketing as a business function. Furthermore, the unit also assesses their impact upon the success of organisations. Assumed Knowledge This unit has no pre-requisite subjects. However, students are expected to have a basic understanding of business terminology. Learning Outcomes The learning outcomes (i.e. goals and objectives) of this unit are related to the learning outcomes of the overall course (or program) of study. In turn, both unit and course learning outcome are designed to enhance each student’s acquisition of desirable graduate attributes. The table below shows the connections between learning outcomes and graduate attributes. Unit Learning Outcomes Course Learning Outcomes achieved Graduate Attributes achieved After successfully completing this unit, you will be able to: 1. Apply creativity and initiative to new situations in marketing management practice underpinned by ethical and cultural considerations in decision making Acquire knowledge in an international business context Analyse, evaluate and solve problems 1, 3, 4, 5 2. Synthesise and interpret recent developments in the field of marketing management to improve marketing outcomes for both the organisation and its employees. Apply knowledge and skills in an international context Develop and maintain knowledge and skills for life-long learning 3, 4, 5, 6 3. Implement a variety of techniques and tools to process information and solve problems in the management of marketing. Apply knowledge and skills in an international context Analyse, evaluate and solve problems 2, 3, 5, 6, 4. Develop marketing systems and processes that are aligned with organisational objectives to promote best practice in real-world marketing settings. Think critically and work as part of a team Apply knowledge and skills in an international context 1, 2, 3, 9 Teaching Staff Lecturer: Marc Levingston – Email:[email protected] Tutor: Cathie Pei – Email: [email protected] Class Times Lectures: Friday 9.30am to 12.30pm (Room 16002) Tutorial: Friday 12.45pm to 1.45pm – Stream 1(Marc) & Friday 12.45pm to 1.45pm – Stream 2(Cathie). Consultation: By appointment only To facilitate learning and remove disturbances to class, it is expected that you will be punctual in arriving to classes. If you are more than 10 minutes late you may be refused entry while the class is in progress. Note: Students are expected to turn off mobile phones and internet-connected devices in class unless the unit coordinator permits their use for teaching and learning purposes. Teaching Strategy The learning outcomes in this unit will be achieved through a combination of face-to-face classes, supported by online learning resources through Moodle, Library resources and the availability of staff consultation. Achievement of learning outcomes requires you to prepare for each class, complete all assessment tasks and undertake adequate private study. As a guide, you should expect to allocate 10 hours each week to study this unit adequately: • 3 hours of lectures • 1 hour of tutorials • 6 hours of preparation and private study Prescribed and Recommended Readings: Prescribed Textbook: Kotler, Keller, Hoon Ang, Leong and Tan (2012). Marketing Management: An Asian Perspective, Sixth Edition, Pearson (ISBN 978 981 06 8797 7) Recommended Reference Books and Journal Articles: Kotler, Keller, Hoon Ang, Leong and Tan (2012). Marketing Management: An Asian Perspective, Sixth Edition, Pearson (ISBN 978 981 06 8797 7) Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing. Pearson Australia. ISBN 978 144 2533 1109. Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education. Kotler, P., Keller, K. L., Manceau, D., & Hémonnet-Goujot, A. (2015). Marketing management (Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Assessment Tasks: Summary Assessment tasks are an integral part of the learning framework. Assessment tasks are designed to measure student progress in achieving unit learning outcomes. Assessment type Week assessment is due Proportion of total marks Unit Learning Outcomes assessed Class Participation Weeks 2 -12 10% Demonstrate social and cultural awareness in interpersonal communication Assessment Item 1 Individual case study Week 6 25% Acquire knowledge in an international business context Analyse, evaluate and solve problems Assessment Item 2 Individual report Week 10 15% Acquire knowledge in an international business context Identify and evaluate business issues Final Examination Exam week 50% Analyse, evaluate and solve problems Assessment Tasks: Details Assessment title Assessment length Assessment value Due date Individual Case Study (Research assignment) 2000 words 25% End of week 6 Purpose, description and topics covered This is an individual case study that requires you to undertake extensive research regarding a specific organisation with regard to how it is has used contemporary marketing management to grow its market share. The assignment requires you to undertake the following: Select an organisation based in Australia for your case study. It is recommended that the organisation be public and have some available information on its operations such as its web site, annual reports or being referred to in the media. Using marketing theory, critique the organisation’s application of its marketing plan and its influence on: 1. Product 2. Price 3. Promotion 4. Place (distribution) It is anticipated that each section will have around 200 to 400 words of content, totaling 2,000 for the entire assessment (+/- 10%). Utilise the Harvard style of referencing throughout this assessment. This should include a minimum of 10 references of which at least 5 must be sourced from journals. Note:References sourced from Wikipedia will not be accepted and penalised. Include the following sections as part of your report: • Background to the topic • Introduction • Theoretical framework • Responses to the impact of the marketing initiative of the firm on its 1. Product 2. Price 3. Promotion & 4. Place (distribution) • Practical implications • Conclusion • List of references Criteria to grade quality No. Marking Criterion Mark Awarded Mark Comments 1 Theoretically sound response to the assessment question 20 2 Use of appropriate frameworks to deliver the response and citation of relevant examples 20 3 Demonstration of critical thought 20 4 Analysis of main issues relevant to the question 20 5 Assessment of alternative views 10 6 Appropriate depth, breadth and format of referencing 10 Total marks (from 100) Submission method Online via Moodle AND a hard copy to your tutor Return method Hard copy Feedback provided Marks and comments as appropriate Assessment title Assessment length Assessment value Due date Individual Essay 1,000 words 20% End of week 10 Purpose, description and topics covered This is an individual report requiring you to discuss and analyse the effectiveness of an organisation`s social media marketing strategy. Select an organisation based in Australia for your case study. Using the following headings as a guideline, discuss the following: • What is the organisation and what products/services do they provide? What industry do they form part of? • How does the organisation advertise or utilise various marketing strategies to promote its products and/or services? • What specific types of social media does the organisation utilise? • Discuss the effectiveness of the organisation`s use of social media. • Conclusion • List of references It is anticipated that each section will have around 150 to 200 words of content, totaling 1,000 for the entire assessment (+/- 10%). Utilise the Harvard style of referencing throughout this assessment. This should include a minimum of 8 references of which at least 4 must be sourced from journals. Note:References sourced from Wikipedia will not be accepted and penalised. Criteria to grade quality No. Marking Criterion Mark Awarded Mark Comments 1 Theoretically sound response to the assessment question 20 2 Use of appropriate frameworks to deliver the response and citation of relevant examples 20 3 Demonstration of critical thought 20 4 Analysis of main issues relevant to the question 20 5 Assessment of alternative views 10 6 Appropriate depth, breadth and format of referencing 10 Total marks (from 100) Submission method Online via Moodle AND a hard copy to your tutor Return method Hard copy Feedback provided Marks and comments as appropriate Assessment title Assessment length Assessment value Due date Final Exam 2 hours + 10mins 50% Exam week Purpose, description and topics covered The exam will consist of three parts. Part 1 – Twenty MCQ – (2) marks each Part 2 – Two essay style questions – (20) marks each Part 3 – One case study – (20 marks) Assessment Tasks: General Information (a) Late submission of assignments. It is TOP policy that assignments cannot be submitted late without prior approval of the unit coordinator and only in extenuating circumstances supported by evidence. Assignments submitted late without prior approval will not be graded. (b) Sample final examination – A sample examination will not be provided. Schedule of Topics Topics Readings Special Instructions Week 1 Understanding marketing management Chapter 1 Chapter 2 This content must be read prior to the class as the content will be debated in class. Week 2 Capturing marketing insights Chapter 3 Chapter 4 This content must be read prior to the class as the content will be debated in class. Week 3 Connecting with customers Chapter 5 Chapter 6 Chapter 7 Chapter 8 This content must be read prior to the class as the content will be debated in class. Week 4 Building strong brands Chapters 9, 10 & 11 This content must be read prior to the class as the content will be debated in class. Week 5 Shaping the market offering Chapters 12, 13 & 14 This content must be read prior to the class as the content will be content will be debated in class. Week 6 Delivering value Chapters 15 & 16 This content must be read prior to the class as the content will be debated in class. Week 7 Communicating value Chapters 17, 18 & 19 This content must be read prior to the class as the content will be debated in class. Week 8 Market growth Chapter 20 This content must be read prior to the class as the content will be debated in class. Week 9 Market development Chapter 21 This content must be read prior to the class as the content will be debated in class. Week 10 Achieving successful market strategies Chapter 22 This content must be read prior to the class as the content will be debated in class. Week 11 Applications in marketing Chapters 13 & 21 This content must be read prior to the class as the content will be debated in class. Week 12 Practical implications of marketing management Chapter 22 This content must be read prior to the class as the content will be debated in class. Weeks 13/14 FINAL EXAMINATION Tutorial or Weekly Assignments Week 1 Starbucks Case Study - page 864 of the prescribed textbook Reading and 200 word summary of findings exercise and in-class discussion. Read the prescribed section and summarise and critique its contents in a 200 word (+/- 10%) written summary compiling your thoughts on the paper. The summary should highlight the main points of the paper, while the critique assesses the applicability of the papers findings, in your own opinion, in a modern marketing context. Be prepared to discuss your findings in class during the tutorial. Reading and answering of case study questions: After reading the case study in the prescribed textbook, answer the questions in the case study shown in the prescribed textbook. Week 2 Timberland Case Study – pg 866 Reading and 200 word summary of findings exercise and in-class discussion. Read the prescribed section and summarise and critique its contents in a 200 word (+/- 10%) written summary compiling your thoughts on the paper. The summary should highlight the main points of the paper, while the critique assesses the applicability of the papers findings, in your own opinion, in a modern marketing context. Be prepared to discuss your findings in class during the tutorial. Reading and answering of case study questions: After reading the case study in the prescribed textbook, answer the questions in the case study shown in the prescribed textbook. Week 3 Google Case Study - pg 36 Reading and 200 word summary of findings exercise and in-class discussion. Read the prescribed section and summarise and critique its contents in a 200 word (+/- 10%) written summary compiling your thoughts on the paper. The summary should highlight the main points of the paper, while the critique assesses the applicability of the papers findings, in your own opinion, in a modern marketing context. Be prepared to discuss your findings in class during the tutorial. Reading and answering of case study questions: After reading the case study in the prescribed textbook, answer the questions in the case study shown in the prescribed textbook. Week 4 TWG Tea Case Study - pg 73 Reading and 200 word summary of findings exercise and in-class discussion. Read the prescribed section and summarise and critique its contents in a 200 word (+/- 10%) written summary compiling your thoughts on the paper. The summary should highlight the main points of the paper, while the critique assesses the applicability of the papers findings, in your own opinion, in a modern marketing context. Be prepared to discuss your findings in class during the tutorial. Reading and answering of case study questions: After reading the case study in the prescribed textbook, answer the questions in the case study shown in the prescribed textbook. Week 5 Microsoft Case Study - pg 118 Reading and 200 word summary of findings exercise and in-class discussion. Read the prescribed section and summarise and critique its contents in a 200 word (+/- 10%) written summary compiling your thoughts on the paper. The summary should highlight the main points of the paper, while the critique assesses the applicability of the papers findings, in your own opinion, in a modern marketing context. Be prepared to discuss your findings in class during the tutorial. Reading and answering of case study questions: After reading the case study in the prescribed textbook, answer the questions in the case study shown in the prescribed textbook. Week 6 Ideo Case Study - pg 148 Reading and 200 word summary of findings exercise and in-class discussion. Read the prescribed section and summarise and critique its contents in a 200 word (+/- 10%) written summary compiling your thoughts on the paper. The summary should highlight the main points of the paper, while the critique assesses the applicability of the papers findings, in your own opinion, in a modern marketing context. Be prepared to discuss your findings in class during the tutorial. Reading and answering of case study questions: After reading the case study in the prescribed textbook, answer the questions in the case study shown in the prescribed textbook. Week 7 Hello Kitty Case Study – pg 182 Reading and 200 word summary of findings exercise and in-class discussion. Read the prescribed section and summarise and critique its contents in a 200 word (+/- 10%) written summary compiling your thoughts on the paper. The summary should highlight the main points of the paper, while the critique assesses the applicability of the papers findings, in your own opinion, in a modern marketing context. Be prepared to discuss your findings in class during the tutorial. Reading and answering of case study questions: After reading the case study in the prescribed textbook, answer the questions in the case study shown in the prescribed textbook. Week 8 Tesco Case Study - pg 184 Reading and 200 word summary of findings exercise and in-class discussion. Read the prescribed section and summarise and critique its contents in a 200 word (+/- 10%) written summary compiling your thoughts on the paper. The summary should highlight the main points of the paper, while the critique assesses the applicability of the papers findings, in your own opinion, in a modern marketing context. Be prepared to discuss your findings in class during the tutorial. Reading and answering of case study questions: After reading the case study in the prescribed textbook, answer the questions in the case study shown in the prescribed textbook. Week 9 Coca Cola Case Study - Pg 688 Reading and 200 word summary of findings exercise and in-class discussion. Read the prescribed section and summarise and critique its contents in a 200 word (+/- 10%) written summary compiling your thoughts on the paper. The summary should highlight the main points of the paper, while the critique assesses the applicability of the papers findings, in your own opinion, in a modern marketing context. Be prepared to discuss your findings in class during the tutorial. Reading and answering of case study questions: After reading the case study in the prescribed textbook, answer the questions in the case study shown in the prescribed textbook. Week 10 Gillette Case Study - Pg 690 Reading and 200 word summary of findings exercise and in-class discussion. Read the prescribed section and summarise and critique its contents in a 200 word (+/- 10%) written summary compiling your thoughts on the paper. The summary should highlight the main points of the paper, while the critique assesses the applicability of the papers findings, in your own opinion, in a modern marketing context. Be prepared to discuss your findings in class during the tutorial. Reading and answering of case study questions: After reading the case study in the prescribed textbook, answer the questions in the case study shown in the prescribed textbook. Week 11 Facebook Case Study - pg 733 Reading and 200 word summary of findings exercise and in-class discussion. Read the prescribed section and summarise and critique its contents in a 200 word (+/- 10%) written summary compiling your thoughts on the paper. The summary should highlight the main points of the paper, while the critique assesses the applicability of the papers findings, in your own opinion, in a modern marketing context. Be prepared to discuss your findings in class during the tutorial. Reading and answering of case study questions: After reading the case study in the prescribed textbook, answer the questions in the case study shown in the prescribed textbook. Week 12 Subject review Week 13/14 FINAL EXAMINATION Requirements to Pass the Unit To achieve a passing grade in this unit a student must: (a) Attempt all within-semester assessment tasks to the satisfaction of the lecturer-in-charge; (b) Attend the final examination and submit a completed examination script; and (c) Achieve an overall mark of at least 50% in the unit. Grades A final grade and mark will be awarded in the unit as follows: Grade %Mark High Distinction (HD) 85 - 100 Distinction (D) 75 - 84 Credit (CR) 65 - 74 Pass (P) 50 - 64 Fail (F)* 0 - 49 *The alternate grades of Fail Absent, Fail Incomplete and Fail Withdrawn may be awarded in appropriate circumstances. The definition and interpretation of the above grades can be found in Assessment Policy and Procedure (Coursework) on TOP’s website at http://www.top.edu.au/current-students/top-policies-and-procedures Academic Integrity Module (AIM) All TOP students are required to complete the Academic Integrity Module (AIM) before submitting their first assignment in their first unit of study (which may be this unit or another unit). AIM is an online module available through Moodle that introduces the principles of ethical academic practice and TOP’s values and expectations of correct academic conduct. There are no credit points awarded for completing AIM, but your successful completion of the module will be recorded on your Academic Record for future reference. If you have not completed AIM by week 6, your results for the assignment will be withheld. Students are asked to attach the email confirmation of successful completion to their first assignment. Recent Changes to this Unit To improve teaching and learning within this unit, the following recent changes have been made:Student feedback from previous semesters has been incorporated into this unit. Students should note that translation dictionaries are no longer permitted to be used in examinations (Teaching and Learning Committee decision 3 November 2016). Online Learning Support A great deal of online learning support is provided. A list of subject-specific and general information guides containing the best databases and resources available are accessible via the Library website: library.top.edu.au. The online Library Course available on Moodle is useful for learning about available services and how to successfully conduct research. Many useful support materials can also be located within the Academic Skills Development Module on Moodle. For more information or further support, please contact our English Language and Academic Skills Coordinator at [email protected] Academic English Support Program An extensive Academic English program is provided. This program is aimed at developing skills and understanding of the rules and conventions that form the basis of academic work. The program includes: • The Academic Skills Development Module (available on Moodle) • Academic English and Study Skills workshops held throughout the semester • Individual consultations available by appointment • Academic English Support Guide (available via the online Library) If you have any queries or would like to book a consultation, please contact our English Language and Academic Skills Coordinator at [email protected] Additional Tutorial Support Support for this unit may be provided by TOP’s Duty Tutor who provides general assistance and personal advice on academic matters in a selection of undergraduate and postgraduate units. The Duty Tutor is available for consultation by contacting [email protected]. [Staff: delete Duty Tutor if this does not apply to your unit] Early Intervention for Students at Risk Your performance within each teaching period will be monitored to assist you towards successful completion of the units in which you are enrolled. Students whose performance is such that they are deemed to be at risk of not completing the unit successfully will be identified through TOP’s early intervention strategy. Indicators of students at risk of not completing the unit satisfactorily include: • Not attending lectures and/or tutorials • Not performing adequately in assessment tasks • Lack of engagement in the learning process • Poor language skills Where you are identified as being at risk of failure you will be advised by TOP of an appropriate remedial strategy and provided access to support services appropriate to your needs. Policy on Special Consideration for Examinations Students may apply for a Special Consideration when they are unable to sit an examination or if their performance in the examination is severely affected by extraordinary circumstances beyond their control. Students are not allowed to decide whether they will sit an examination or not, they may only apply for special consideration when they have evidence that they could not sit for the exam (see below). Please note: • Misreading the examination timetable is not sufficient reason for the award of Special Consideration. • Sitting consecutive exams (e.g. two exams on one day) is not a sufficient reason for the awarding of Special Consideration. Acceptable evidence of a student’s inability to sit an exam, or severe adverse effect on their performance in an examination, includes a stamped medical certificate with the date of consultation, the state or extent of the medical condition, and the period covered by the doctor’s certificate. TOP administration staff will contact the medical professional’s office to verify the authenticity of the certificate. Only medical certificates that involved a personal (not online) consultation with a medical professional will be accepted. An application form for Special Consideration is available from Moodle. Applications for Special Consideration must be received by the TOP Academic Administration Office no later than five (5) working days after the last day of the examination period. If Special Consideration is deemed to apply in a final examination, in normal circumstances a student will be permitted to sit a Supplementary Examination. For mid-semester exams, the unit coordinator has discretion to determine how Special Consideration, if granted, will be applied. A student can take only one supplementary examination in this unit each semester. Re-sit Assessment Task If a student has achieved an overall mark between 40% and 49%, or a Fail Incomplete grade with an aggregate mark of at least 40%, a re-sit assessment task may be prescribed by the lecturer-in-charge to finally determine whether expected learning outcomes have been met. This will typically be in the form of a re-sit final examination but might be another form of re-sit assessment if the student has performed satisfactorily in the first attempt at the final examination. Student Satisfaction Survey At the end of each semester, students will be asked to complete a Student Satisfaction Survey. Student responses will assist TOP and its teaching staff in making improvements to teaching and learning content and processes. The survey will include questions about unit content, the assessment system, teaching quality and other items. Students will also have an opportunity to make open-ended comments. Student evaluations are important to TOP and are taken seriously. All student evaluations are anonymous to ensure privacy. Academic Misconduct (a) Plagiarism Plagiarism is the use of another person’s ideas or work without appropriate acknowledgement or credit. Plagiarism may be intentional or unintentional. Intentional plagiarism is deliberately using text, ideas or concepts attributable to another person obtained from any source (including internet sources) without referencing the author and the publication. Intentional plagiarism is a serious matter, amounting to academic fraud. Student work established and proven as containing intentional plagiarism will result in a zero grade and be reported to the Dean of School. The student’s enrolment in the unit will be reviewed. Unintentional plagiarism may occur if you do not understand appropriate ways of acknowledging sourced reference materials. If you are unsure, you should consult the lecturer, TOP’s academic skills coordinator and available publications to learn how to reference appropriately. All written assignments must be submitted online through the Turnitin anti-plagiarism software (unless otherwise advised by the lecturer). The link for Turnitin can be found on TOP’s Moodle site. (b) Cheating Cheating is any attempt to gain an unfair advantage over other students. This includes copying, plagiarism and third-party assistance in preparing assignments. All work submitted must be a student’s own work. In an exam, cheating includes communicating with anyone other than supervisors during the exam period and the use of dictionaries, electronic devices, books or notes in the exam room where these not authorised. Cheating in any form will not be tolerated at TOP Education. Any student caught cheating in an examination will be given a FAIL grade in that unit and the incident reported to the Dean of School for further action. (c) Third party assistance Academic misconduct includes the submission of work that has been prepared or assisted by a third party (e.g. through the purchase of assignment submissions). Where a lecturer has evidence that a submitted assignment is not the student’s own work, the lecturer may interview the student to ascertain whether third party assistance has been obtained and, if so, report the incident to Dean of School for further action to be determined. Students are required to read and understand TOP’s Academic Integrity Policy and ensure that all the work complies with the policy before submitting assessments. The policy is available at http://www.top.edu.au/current-students/top-policies-and-procedures TOP EDUCATION - GRADUATE ATTRIBUTES Top Education Institute has identified and articulated three core attributes in the curriculum design and learning outcomes of its graduates. They are: Integrity, Capability, and Responsibility. The following graduate attributes, aligned to the core attributes, provide a statement of the graduate qualities that will be developed in TOP students through course design and implementation. Each course of study and each unit within a course will have its own learning outcomes that are designed to develop the following graduate attributes. Core Attributes Graduate Attribute: Short descriptor Graduate Attribute: Full descriptor Graduates of TOP Education Institute will be equipped in their further study, work and life contexts to: Integrity 1. Ethics and Professional Responsibility Respect, understand and apply social and ethical practices in a professional manner 2. Personal and professional development Manage personal and professional development alongside a commitment to continuous learning and intellectual curiosity Capability 3. Disciplinary knowledge and skills Apply discipline knowledge, principles and concepts 4. Critical thinking Think critically, creatively and reflectively 5. Problem solving Effectively solve problems and make decisions based on theoretical foundations and discipline specific knowledge 6. Information literacy Utilise information technology and research methods to access, evaluate and synthesise information 7. Teamwork Use interpersonal skills to work as a team member 8. Communication Communicate effectively in professional and academic contexts Responsibility 9. Global perspective Apply knowledge and skills in a manner that demonstrates national, international and intercultural awareness and understanding 10. Leadership Take a leadership role in their profession and the community and maintain engagement with community and global issues and innovations TOP EDUCATION – COURSE LEARNING OUTCOMES Learning Outcomes for the Course Short form descriptors of course learning outcomes (for use in unit outlines) GRADUATE ATTRIBUTES KNOWLEDGE Graduates of the BIB will have: 1. Acquired and practised the application of business management and/or accounting knowledge in an international business context. Acquire knowledge in an international business context 3) Disciplinary knowledge and skills 9) Global perspective SKILLS Graduates of the BIB will have skills suitable to the role of a management position in the areas of: 2. Fundamental skills: a capacity to identify and critically analyse the various issues and challenges faced by businesses in international business settings and to absorb, develop and apply a cohesive approach to dealing with these issues. Identify and evaluate business issues 4) Critical thinking 5) Problem solving 6) Information Literacy 9) Global perspective 3. People skills: develop as confident and competent professionals applying critical thinking and reasoning abilities through individual written and spoken communication and a demonstrated capacity to effectively work with a team. Think critically and work as part of a team 4) Critical thinking 7) Teamwork 8) Communication 10) Leadership 4. Thinking skills: a demonstrated capacity for integrating knowledge learned from the course, and applying such knowledge to analyse, evaluate and solve business issues/challenges in international business. Analyse, evaluate and solve problems 4) Critical thinking 5) Problem solving 9) Global perspective 5. Personal skills: demonstrated capability in effective interpersonal communication and cultural awareness in a global business environment. Demonstrate social and cultural awareness in interpersonal communication 1) Ethics and Professional Responsibility 2) Personal and professional development APPLICATION OF KNOWLEDGE AND SKILLS Graduates of the BIB will have the capacity to: 6. Apply knowledge gained in an international business context to solve routine problems in international management. Apply knowledge and skills in an international context 3) Disciplinary knowledge and skills 4) Critical thinking 5) Problem solving 9) Global perspective 7. Seek and reflect on performance feedback to identify and act on learning opportunities and self-improvements for future development, including advancement to post-graduate study and professional development. Develop and maintain knowledge and skills for life-long learning 2) Personal and professional development