This one I can give you some information about myself. I use LinkedIn and Seek.com. Assessment 2 Assessment Type: Personal Branding (Individual) Purpose: The aim of this assignment is to allow the students to develop their personal branding to support them in finding a job/business prospect after graduation. This contributes to learning Outcomes a, c, d and e. Value: 15% (Report 10%, Presentation 5%) Due Date: Weeks 9 Soft copy is to be uploaded onto Moodle and Turnitin by 11:59pm Friday Week 9, 18 May 2017. Submission: Review Soft copy – upload a Word .doc or .docx to Turnitin Moodle link by deadlines given above. Task Details: This assignment will require the students t develop, refine and deploy their “personal brand” through the most appropriate social media channel to support them in finding a job or business prospect after graduation. There are two parts for the assignments: 1. Personal Brand planning & social media profile (15%) a. The students need to think about the job/business they want to pursue after graduation, using at least two job advertisements, investigate the requirements for the job. Please use an Australian job portal for this research (www.seek.com.au or www.careerone.com.au) . b. Conduct personal online presence (google themselves for this), evaluate whetehr or not potential employers/business partners would get the right impression, why or why not? c. The students need to investigate FOUR social networking sites which might be suitable for publishing their profile, choose two of them and give reasons. d. Set up profile on the chosen networking sites as selected in point c above. e. Write a report about the above findings (point a to d). Suggested structure: Part 1: Future job/business project In this section, the students need to describe the job prospect they want to pursue and what the requirements for the jobs are. e. Write a report about the above findings (point a to d). Suggested structure: Part 1: Future job/business project In this section, the students need to describe the job prospect they want to pursue and what the requirements for the jobs are. Part 2: Self-Analysis In this section, the students need to describe their findings of their online presence, and discuss whether or not their current profile fits would impress the future employers. Present two SWOT analyses and discuss what personal brand they want to develop in order to attract potential employers. Part 3: Social Networking Profile In this section, the students need to describe and discuss their profile in the two social media networking sites of their choices. Explain why the two sites are chosen and how the profile are appropriately presented (coherent) and how they are able to provide clear image and positioning of the personal brand they are trying to develop. Please provide the screenshots of their profile. Part 4: Conclusion Presentation: 1500 words – correctly referenced. Students should use logical paragraphing and may use headings to improve communication. Times New Roman 12pt, Calibri 11pt or Arial 10pt, 1.5 lines spacing, Harvard (Anglia) referencing. Marking Guide: The following applies to submissions Part 1: Describe of future job business prospect (15%) Part 2: Self-Analysis (20%) Part 3: Social networking profile (30%) Part 4: Recommendation and Conclusion (10%) Presentation: report format and referencing (15%) 2. Presentation on personal branding (5%) Presentations should be a “sales pitch” covering the main elements of your personal branding as in point 1 above. All students must participate in the presentation. While it is not expected that you will “dress” for the presentation, students should make an effort to look clean and tidy at least. You will need to present your personal branding plan to the class in a presentation lasting NO LONGER THAN 10 minutes. Presentations exceeding 10 minutes will be asked to stop. It is strongly recommended that the students prepare their presentations well in advance of the presentation date, and make some effort to practice their presentation. This will improve the presentation overall. The students should use any visual aids to “SELL” their ideas to class. More involving (better) presentations use more than just a set of power-point slides. For the presentation, students will be graded on the following: Preparation 20% Presentation style 20% Visual aids 30% Content 10% Continuity flow 10% Questions 10%