Topic: Voyages Ayers Rock Resort (all the properties) 1: Methods (e.g. how you are obtaining the information/data) 2: Analysis of past and current strategy/position using at least two concepts of analysis discussed in the course (for example, external environmental analysis, internal environmental analysis, SWOT analysis, Porter’s 5 forces model, concept mapping, stakeholder analysis etc.) 3: Other information that you believe may be relevant (e.g. generic strategies, positioning, financial performance, leadership, life-cycles, or other relevant information YOU decide is important to include) Assessment Type Length Weighting Learning Outcomes Assessment 4: Recommendations for future strategy (this is a very important section and requires at least 500 words). YOUR recommendations should include not only the ‘what’ should be done, but also the ‘how’ (implementation) of strategy 5: Reference list (not included in the word count: More information: In this assignment, you are expected to critically analyse the strategy and competitive environment of a company, a product, or an industry sector, of your choice. This can be a profit, or non-for profit organisation. You will be expected to provide background information, analyse current strategy and position (including forces, strengths and weaknesses), using at least two analysis concepts discussed in the course, and make recommendations for future strategy.