BSB 126 MARKETING PLAN NAME: STUDENT NUMBER: TOTAL WORD COUNT[for sections I-IV only, should be 1500 words +/- 150 words] I. SITUATION ANALYSIS Should be of 2 major macro environmental forces from ( CDSTEP and PESTLE ) [insert your situation analysis here] II. MARKETING GOAL [insert your marketing goal here] III. MARKETING STRATEGY [insert your marketing strategy here] IV. MARKETING TACTICS [insert your marketing tactics here] V. REFERENCES [insert your references in APA format here] VI. APPENDICES[insert or attach your appendices – 2 pages max] ADD SWOT table in appendices CDSTEP also should be in appendices