DEPARTMENT OF ACCOUNTING, FINANCE & ECONOMICS 7157AFE Global Strategy and Leadership Final project–Global Strategy and LeadershipSemester 1 2017 Due dates: Class presentation: Thursday 18 May and Thursday 25 May (5.00 to 9.00pm) Written: Friday 2 June by 4.00pm (via Safe Assign) Organisation: The company that you used last semester (or seek approval for other if not used previously) Weight: 20% Word Length: Maximum of 2,000 words TOTAL MARKS 70 marks (worth 20%) Presentation: Maximum 10 minutes; a single page handout document is required to support your presentation Written report: Submit your project (in MS Word) through the ‘Safe Assign’ link in the Assessment folder. Also submit an Assignment Cover Sheet. Oral Presentation (10 marks) Each student is required to make a 10 minute presentation (maximum) to the lecturer and class about the strategy of their chosen company, and the leadership exhibited by its management. A single page handout documentmust be provided to support your presentation. The company will be the same one that you have been using for all of your projects in other courses On the night you are presenting, you are expected to be there for all presentations. Before submitting your written project, you are required to amend it based on lecturer and peer feedback received in response to your presentation, and include in your document how the presentation feedback assisted you and was then incorporated into the written submission. Be prepared for questions and feedback from the lecturer and from other students in your cohort as part of your 10 minutes presentation. Take care when presenting that you are not merely reading a document or powerpoints; you are required to make a presentation. You will be hurried along or cut short if it appears that you will take longer than 10 minutes. The lecturer will make a signal at the 9 minute mark. The lecturer may ask questions about your company and/or the industry. These questions may be based on words in the powerpoint presentation, so you should understand what is contained in the presentation. If students ask relevant questions, this may boost their oral presentation mark. Incorporate feedback (both specific and general) into your final submission, and include a minimum one paragraph outlining how the feedback was used and what differences it made. Report Structure 1. Executive Summary (100 – 200 words) 2. Table of contents (not included in word count) 3. Introduction (50 – 100 words) (DO NOT REPEAT EXECUTIVE SUMMARY) 4. PART A = 600 words (see below) 5. PART B = 600 words (see below) 6. PART C = 200 words (see below) 7. Conclusion (50 – 100 words) 8. Reference list (not included in word count) 9. 1,500 to2,000 words PART A STRATEGY 600 words (20 marks) Use information in your company’s 2016Annual Report, supplemented by research (referenced – this also means that your report will have a list of references) from media and investment sources, identify what is the generic strategy (Porter). 1-1 You should clearly indicate which of Porter’s generic strategy has been adopted, for example “Company A is using Porter’s generic strategy of low cost leadership / differentiation. This is supported by….”. If there are more than two major arms of the organisation, you may confine the discussion to one arm of the business.Simply listing the company’s self-identified strategies is not enough. (Data on the company’s profit and loss, balance sheet, cashflowis not sought except where you are linking it to the question). (10 marks) 1-2 Evaluate the organisation / industry using either the Ansoff Matrix or conduct a SWOT analysis. Each of these has four components and you should choose the model for which you can comment and support atthree of the four components (omit opportunities as they are discussed below).Use examples from the Annual Reportor other sources to support your arguments. (6 marks) 1-3 Identify what opportunities (eg product, market) the organisation might pursue and provide a rationale for your choices.Use examples from the Annual Report or other sources to support your arguments. (4 marks) PART B LEADERSHIP 600 words (20 marks) 2-1 Identify the leaders (CEO ONLY) of your project organisation, and research the publicly-discussed assessment of their leadership capabilities. You can do this by using media reports and investor sites and reports (referenced). Describe their leadership style and link this back to one or more of the styles in your 7157AFE materials. Use examples from the Annual Report or other sources to support your arguments. 2-2 Develop and state your own conclusion of the appropriatenessof the leadership for your project company, and the probable effectivenessof the leadershipin delivering the stated objectives of the business.Use examples from the Annual Reportor other sources to support your arguments. (A history of prior appointments is not required unless you are tying that back somehow to leadership style. Better answers will provide comments /support on two different aspects of leadership.) PART C FEEDBACK 200 words (10 marks) Discuss how you have incorporated both specific and general feedback into your report. WRITTEN COMMUNICATION and PRESENTATION (10 marks) Executive summary, introduction, conclusion, and overall written communication FURTHER DETAILS FOR PROJECT Referencing • All reports should use a minimum 4 sources including the Annual report • A reference list should only include sources that you have cited in the assignment.. • Please consult the AGPS Harvard guide for Griffith University in terms of reference. Please be consistent in your referencing throughout the essay. Note that in-text referencing includes author’s last name, year and if direct quoting, page number of where the comment comes from. Formatting and spelling • Full margins (do not set your paper to a narrow margin of less than 2.54cm) • 1.5 line spacing • 12 point Times New Roman or Arial font. Please use English (Australian) as your word processing dictionary • Please use a spelling and grammar checker Executive Summary 100 – 200 words • Use Writing an Executive Summary as your guide Introduction 50 – 100 words • Give enough background information to provide a context for the report ( Maximum 50 words) • State the purpose of the report. • Do not repeat the executive summary PARTS A and B 1,200 words (40 marks) • The information in this section should be organised under appropriate topics with sub-headings. You need to synthesise adequate research material from different sources under topic headings to support your analysis/discussion, for example, success of the leader / company. • Your analysis might include consideration of the advantages/disadvantages (in addition to gaps or weaknesses) of the strategy being implemented. PART C - Oral presentation feedback 200 words (10 marks) • Sum up how you have incorporated feedback into your report Conclusion 50 – 100 words • Sum up the main points of the report. The conclusion should clearly relate to the objectives of your report. • You should make recommendations for future action. They must be logically derived from the body of your report (i.e. follow on from the conclusions of your analysis/discussion). 7157AFE Global Strategy and Leadership - Rubric for Project 2 Criteria Excellent Very Good Good Satisfactory Unsatisfactory Mark 1.Contact and Engagement with audience; Voice and pace of presentation The student has demonstrated to a high level the attributes: enthusiasm for the topic; successful techniques to engage the audience; clear voice and appropriate pace; appropriate eye contact, poise and body language. The student has demonstrated to a reasonable level the attributes: enthusiasm for the topic; successful techniques to engage the audience; clear voice and appropriate pace; appropriate eye contact, poise and body language. The student has demonstrated sufficiently the attributes: enthusiasm for the topic; successful techniques to engage the audience; clear voice and appropriate pace; appropriate eye contact, poise and body language. The student has demonstrated at a basic level the attributes: enthusiasm for the topic; successful techniques to engage the audience; clear voice and appropriate pace; appropriate eye contact, poise and body language. The student has been unable to demonstrate the attributes: enthusiasm for the topic; successful techniques to engage the audience; and appropriate eye contact, poise and body language. /10 2. Ability to research, identify, analyse, evaluate and apply strategy models / ideas / concepts/ and theories to real-world strategy and events The student has researched and correctly identified analysed, evaluated and appliedall the relevant strategy theory and knowledge. The student has researched and correctly identified analysed, evaluated and applied nearly all the relevant strategy theory and knowledge. The student has researched and correctly identified analysed, evaluated and applied mostly all the relevant strategy theory and knowledge. The student has researched and correctly identified analysed, evaluated and applied some of the relevant strategy theory and knowledge. The student has researched and correctly identified analysed, evaluated and applied little of the relevant strategy theory and knowledge. /20 3. Ability to research, identify, analyse, evaluate and apply leadership models / ideas / concepts/ and theories to real-world leaders and events The student has researched and correctly identified analysed, evaluated and appliedall the relevant leadership theory and knowledge. The student has researched and correctly identified analysed, evaluated and applied nearly all the relevant leadership theory and knowledge. The student has researched and correctly identified analysed, evaluated and applied mostly all the relevant leadership theory and knowledge. The student has researched and correctly identified analysed, evaluated and applied some of the relevant leadership theory and knowledge. The student has researched and correctly identified analysed, evaluated and applied little of the relevant leadership theory and knowledge. /20 4. Reflection on feedback Demonstrated extensive reflection on feedback from peers and instructor. Demonstrated satisfactory reflection on feedback from peers and instructor. Demonstrated some reflection on feedback from peers and instructor. Demonstrated little reflection on feedback from peers and instructor. Demonstrated no reflection on feedback from peers and instructor. /10 5. Written Communication, this includes: Clarity of Expression, Logical Exposition, Succinctness, Spelling and Grammar, Referencing. And includes an assessment of the executive summary, introduction and conclusion The students’ work reflects excellent English expression. Writing is very clear and succinct, with very few, if any, spelling and grammatical errors. The students present their analysis in a very clear and logical manner. APA or HARVARD reference style is expertly used. The students’ work reflects very good English expression. Writing is very clear and succinct, with very few, if any, spelling and grammatical errors. The students present their analysis in a very clear and logical manner. APA or HARVARD reference style is expertly used. The students’ work reflects good English expression. Writing is clear and succinct with few spelling and grammatical errors. The students present their analysis in a clear and logical manner. APA or HARVARD reference style is used consistently with minor flaws. The students’ work reflects fair English expression. Writing is unclear, not succinct, and has some spelling and grammatical errors. The students present their analysis in an unclear and disorganised manner. APA or HARVARD reference style is not consistently used. The students’ work reflects poor English expression. Writing is unclear, not succinct, and frequently has spelling and grammatical errors. The students present their analysis in an unclear and disorganised manner. APA or HARVARD reference style is not used. /10 Total /70