he Sydney Morning Herald/The Age in February 2017 identified the 7 political tribes as follows: Activist egalitarian Progressive cosmopolitan Ambitious saver Prudential traditionalist Lavish mod-con Anti-establishment firebrand Disillusioned pessimist Task: Based on your understanding of market segmentation, you are to write which group would be a) the most likely buyers and b) the least likely buyers of the products and services below. You are to provide reasons to support your answers. a) Purchasing an imported small car like the Austin Mini Cooper b) Going to the local café for your regular coffee and breakfast c) Joining a gym and fitness centre d) Buying beer from the local bottle shop and watching footie at home e) Ordering food online through providers like Menulog, Panda Food e.t.c. f) Installing renewable energy like solar panels in their houses g) Buying homeware products at DIY (Do It Yourself) hardware stores like Bunnings h) Shopping at Big W i) Eating at fast food restaurants like Madonald and K.F.C j) Playing poker machines at our local RSL or League’s club on a regular basis. The key sections to be included are: Executive summary; Understanding of demography and the usage of the various products by the various demographic groups and trends in demography: Bibliography and Referencing. Your report must include: • Reference from the text book, supporting your argument. • Correct argument essay structure. Refer to the Academic Learning S******s handout on Essay writing. • Harvard referencing for any sources you use. Refer to the Academic Learning S******s handout on Referencing. • A minimum of 4 academic references (including the text book).