Assessment task 2: Media Analysis Intent: Objective(s): Weight: Task: Length: Due: This assessment item focusses on understanding the power of the media in influencing health policy and politics. This assessment task addresses subject learning objective(s): A, B, C and D This assessment task contributes to the development of graduate attribute(s): 1.0, 2.0 and 4.0 40% Students are to analyse one media article on a public policy issue (health specific) that has received attention in the Australian media in the past three years. The analysis should focus on how the media article portrays the policy issue with reference to the article's objectivity, balance of perspectives, attitude, ideological viewpoint/s, scientific rigour and other evidence-identified approaches used by the media to influence an audience. 2000 word report Marking Rubric - PPP Assessment item 2 Outstanding Quality Good Quality Satisfactory Achievement Unsatisfactory Performance Criterion 1 Analyses and reframes the issue within the context of the policy formulation process demonstrating a depth of knowledge 30% The student demonstrates a superior ability to think analytically, and contextually about the issues and criterion requirements, and present alternative perspectives and supporting evidence. The student demonstrates a high quality ability to think analytically, and contextually about the issues and criterion requirements, and present alternative perspectives and supporting evidence. The student demonstrates a sound ability to think analytically, and contextually about the issues and criterion requirements, and present alternative perspectives and supporting evidence. One or more of the following issues has been identified: The work is sufficiently inaccurate, incomplete, or confusing that the reader is not able to gain enough information of significance to the assignment requirements. Clarity of assignment purpose may be lacking. The student may have used irrelevant or insufficient academic papers and/or may not have accurately referenced selected papers and/or failed to identify papers from credible, scholarly journals. The response may be largely lacking in descriptive and evaluative analysis and/or English language may have been used incorrectly, affecting the reader’s interpretation of the text. Criterion 2 Justifies how the media portrays the policy issue with reference to the article's author/s, level of objectivity, balance of perspectives, attitude, ideological viewpoint/s and scientific rigour 40% The student compellingly and excellently explains how the media portrays the policy issue with reference to the article's author/s, level of objectivity and any bias and scientific rigour noted in the choice of language/ images. The student effectively explains how the media portrays the policy issue with reference to the article's author/s, level of objectivity and any bias and scientific rigour noted in the choice of language/ images. The student provides a sound explanation of how the media portrays the policy issue with reference to the article's author/s, level of objectivity and any bias and scientific rigour noted in the choice of language/ images. One or more of the following issues has been identified: The work is sufficiently inaccurate, incomplete, or confusing that the reader is not able to gain enough information of significance to the assignment requirements. Clarity of assignment purpose may be lacking. The student may have used irrelevant or insufficient academic papers and/or may not have accurately referenced selected papers and/or failed to identify papers from credible, scholarly journals. The response may be largely lacking in descriptive and evaluative analysis and/or English language may have been used incorrectly, affecting the reader’s interpretation of the text. Criterion 3 Formulates a clear and logical approach to analysis and validates perspectives through correct grammar, spelling, referencing and interpretation and explicit linkage of relevant and current literature to the assessment focus 30% The student demonstrates a superior understanding of the issue by means of criticism, logical argument and a comprehensive and appropriate use and interpretation of applicable literature. The student consistently provides clear correct sentence structure; fluent idiomatic expression; coherent readable style; neat, tidy formatting; correct uniform referencing. The student demonstrates a high level of understanding of the issues by means of criticism, logical argument, and a comprehensive and appropriate use and interpretation of applicable literature. The student provides clear correct sentence structure; fluent idiomatic expression; coherent readable style; neat, tidy formatting; correct uniform referencing across most of the assignment. The student demonstrates a sound grasp of the issues, together with efficient organisation and selectivity. The student largely provides clear correct sentence structure; fluent idiomatic expression; coherent readable style; neat, tidy formatting; correct uniform referencing One or more of the following issues has been identified: The work is sufficiently inaccurate, incomplete, or confusing that the reader is not able to gain enough information of significance to the assignment requirements. Clarity of assignment purpose may be lacking. The student may have used irrelevant or insufficient academic papers and/or may not have accurately referenced selected papers and/or failed to identify papers from credible, scholarly journals. The response may be largely lacking in descriptive and evaluative analysis and/or English language may have been used incorrectly, affecting the reader’s interpretation of the text.