BSBMKG514 – Assignment What you have to do The following marketing assignment has two tasks. For Task 1, you need not focus on any one practice, organisation or business. If you are currently employed, then you may structure your responses using examples from that employment; or you may respond using experiences from a previous employment, or a combination of one or more. If you are not employed then your responses would include what you would see as most appropriate for that question, as if you were employed. You may use examples from personal and/or social experiences if relevant to the question. However, for Task 2, please read the Case study on Dr Johns, multi-speciality clinic in a newly established suburb of Australia and answer the related questions. Total Word Limit for both the tasks -1000-1500 Words. Task 1 Answer the following questions: Question 1 a. Briefly explain what you mean by marketing strategies. b. Explain the factors which an organization would consider in order to frame relevant marketing strategies. Please explain the answer with an example. Question 2 a. ‘A Marketing Plan sets the foundation for all the marketing activities with the desire to achieve the marketing and strategic objectives’. Create a sample marketing plan for any organization of your choice, outlining the main aspects of a plan by examples. You can present the plan using the below format or can use your own from your knowledge or research. TIMELINES OBJECTIVES ACTIVITY PLANNED PERFORMANCE MEASURE CHANNELS FOR PROMOTIONS b. There may be more than one person involved for the success of the marketing plan. List two (2) who you would see as being critical to this success. Against each, identify their objectives, performance measures, role played and responsibility towards that success. The person may be marketing or non-marketing personnel.   Question 3 a. Briefly explain what ‘monitoring’ means to an organisation. b. Explain how an organisation would implement monitoring strategies for ensuring successful achievement of its marketing plan. c. Provide an example of how an organisation analyses marketing performance against its marketing plan. Question 4 ‘When monitoring and implementing the marketing mix (product, pricing, distribution and promotion etc.) there is a need to ensure that objectives are also met’. Describe how you would monitor each element of the marketing mix activities for any organization. You can explain this by discussing about any organization of your choice. Question 5 With any practice, there is a need to assess its marketing performance, on continuous basis. a. Briefly explain how a practice/any organization would assess its marketing performance against its marketing objectives. b. Briefly explain how an organization will use SWOT analysis to review and evaluate its performance. You can explain this by taking an example of any organization. c. Explain the communication used between a practice and relevant stakeholders when changes to marketing objectives, targets and practices were required to maintain marketing performance, relevance and viability. Task 2 Please read the case study “Sydney Multi-Speciality Medical Centre” below, and then complete the stated questions in report format for this assessment. Create a Word (or any similar software) document, create a heading for each question and type your answers to each task under the task heading. A reference list or bibliography should be included at the end of the assignment. You will be assessed on how well you interpret each question and how you are able to relate with examples of a product or service applicable for each task. Before submitting your assignments refer to the checklist at the end of this document. You can make any realistic assumptions and use any relevant workplace information in your responses. Suggested response length for each task is 150 to 200 words. Sydney Multi-Speciality Medical Centre Dr John, an established medical practitioner, practising medicine from last 15 years is planning to start a multi-speciality medical centre in a newly established suburb of Sydney which will be named as Sydney Multi-Speciality Medical Centre. He is planning to cater to the needs of dentistry, physiotherapy, general practice radiology and a Laverty all under one roof. Over the years, Dr John has built a great reputation and also got loyal clientele from across different areas in Sydney, which is strengthening his confidence to invest in such a high-budget plan. Entry barriers to the industry in this new suburb are tending to be low due to the easy accessibility to all infrastructure and facilities and attractive demographics which includes mostly young families and some percentage of retirees. The number of market entrants can increase in the coming years unless new legislation in the future resulted in stricter rules for initiation of such medical facilities. The Sydney Multi-Speciality Medical Centre’s mission is “To grow through providing excellent medical facilities and better customer service in the industry”. The focus of this statement is on long term growth rather than short term profitability. As a newly-appointed marketing manager for Sydney Multi-Speciality Medical Centre for the local market, your first challenging job is to conduct a comprehensive and an objective review of the marketing activities. Dr. John has instructed you to provide appropriate responses and marketing solutions for his new venture following your investigation into the internal marketing operation and the external marketing environment. Question 1 Develop two SMART (specific, measurable, achievable, and realistic and time frame) marketing objectives for Sydney Multi-Speciality Medical Centre. Justify your recommendations and relate your description and discussion to the company. Question 2 a. Identify and describe primary stakeholder and secondary stakeholder, and their inter-relationships of Sydney Multi-Speciality Medical Centre. b. How would you engage key stakeholders to achieve the SMART marketing objectives? Question 3 Identify and describe one example of ethical OR legal issue in each of the following marketing areas that Sydney Multi-Speciality Medical Centre should pay attention to. Relate your discussion to the marketing and consumer laws: • Marketing research • Pricing • Place (Distribution) • Advertising • Sales promotion. Please ensure you outline the name of relevant legislation marketers will abide by. Question 4 Identify and recommend two sales forecasting techniques that could be used by Sydney Multi-Speciality Medical Centre. Justify your recommendation. Question 5 a. Describe how you would effectively implement marketing activities for the services of Sydney Multi-Speciality Medical Centre. b. Outline the specific actions required to be implemented (what, how, by who, by when) related to the marketing mix activities. You can use a table format for your responses. Checklist I have: • answered all questions in the space provided • clearly identified my answers If you are unable to complete this task for a specific reason, please contact your teacher to discuss alternative arrangements for demonstrating your skills and knowledge.