PESTEL analysis will be used to assess the demand of people in Sydney, Australia to holiday in the Four Seasons resort in Mauritius at Anahita. The analysis includes the following four factors:
• Social-cultural
• Technological
• Economic
• Legal
Social-cultural factors include income distribution, behavioural changes due to changes in lifestyle, attitudes towards work and leisure, education level, consumerism and implications.
Technological factors include importance of company’s webpage.
Implication: A website of the company/business need to be easy to use and contain relevant and up-to-date information about the holiday resort. Importance of social media and the importance of a mobile-friendly website.
Economic factors include inflation, unemployment, GDP trends, interest rates and currency in circulation.
Legal factors include legal regulations, health and safety, product safety. Implications.