Assignment details As an employee of a business consulting company that specialises in assisting clients who want to start small business, you have been assigned to a client – James Maxwell and partners of Fitness Rock; who are interested in introducing a new concept in a health club that offers its customers both the usual exercise and weight training opportunities coupled with certain related types of medical assistance such as physical therapy, a weight loss physician and diagnostic testing. Also, James and partners have plans to incorporate outdoor fitness adventures that allow exercisers to admire the breathtaking surroundings while doing workouts that will take their breath away. As you begin thinking about the potential for success for this client, you realise that developing a Marketing document is going to be essential. Detail to the client a Marketing document consisting of the below sections: 1. Introduction - The Introduction should amongst other include a Mission Statement and an overview of the company. The Introduction must clearly and concisely introduces the purpose and / direction of the Marketing document. 2. A SWOT analysis 
- This analysis must be thorough and reasoning for each factor must be logical. Strengths and weaknesses are clearly internal factors; and opportunities and threats are clearly external factors. You are free to create a fictitious company of the client and other information to embark and complete this assignment. However, all the information provided must be sufficiently detailed enough in your capacity as a consultant to this client.