Ravneet_Singh-12048285- ASSESSMENT_ITEM_- _2_SUBMISSION_LINK- [campus].docx by Ravneet Singh . FILE TIME SUBMITTED 14-APR-2017 01:34PM SUBMISSION ID 798340683 WORD COUNT 1911 CHARACTER COUNT 11256 57785_RAVNEET_SINGH_._RAVNEET_SINGH-12048285- ASSESSMENT_ITEM_-_2_SUBMISSION_LINK- _CAMPUS__446951_367796800.DOCX (314.85K)12345 67 8 91011 12FINAL GRADE 18/40 Ravneet_Singh-12048285-ASSESSMENT_ITEM_- _2_SUBMISSION_LINK-[campus].docx GRADEMARK REPORT GENERAL COMMENTS Instructor PAGE 1 PAGE 2 PAGE 3 Comment 1 This should include key discussions and key f indings f rom your report. This sounds like an introduction. PAGE 4 Comment 2 A brief of the university’s current marketing strategies should be provided here ​ PAGE 5 Comment 3 You need to identif y some main trends and f igures of the higher education industry here, not just about the selected university PAGE 6 Comment 4 So, who are the target customers? The discussions of segmentation and targeting must be logically connected together. Please review these theories. Be reminded that segmentation enables the university to identif y dif f erent groups of customers in the market – this accordingly assists the universityto choose what most suitable customers groups to serve (this is called targeting). PAGE 7 Comment 5 Please provide ref erences f or all the inf ormation you took f rom other sources. Also, how can this inf ormation you provide indicate strategies of the university? A description of what is happening at the university does not necessarily show its strategies. Please be more critical. Comment 6 Please be reminded that PESTLE model is f or macro-environmental analysis. There is nothing to do with the internal issues of the f irm. Thus, a lot of your ideas within this section are not within this f ramework. You have to check the theory again. PAGE 8 Comment 7 These are not ref lecting macro-environmental f actors. Comment 8 You have to conduct the competitor analysis, not just stating who the competitors are. Comment 9 Please provide ref erences f or all the inf ormation you took f rom other sources. PAGE 9 Comment 10 These are not opportunities, but strengths. Opportunities are external f actors. PAGE 10 Comment 11 Not clear. What are the outstanding values the uni has provided to its students? What is the current position of the university in the market? Comment 12 You need to restate the key f indings and draw some conclusions f or the f uture marketing strategies here.PAGE 11 PAGE 12 CRITERION 1 Title page, table of contents and abstract: 2 marks CRITERIA 2 Background: 4 marks CRITERIA 3 Market summary and demand assessment: 4 marks CRITERIA 4 GRADING FORM: MARKETING FOR MANAGERS_1 RAVNEET SINGH . 18 1.5 2.5 2Segmentation and target market: 4 marks CRITERIA 5 Current marketing mix analyses: 4 marks CRITERIA 6 PEST analyses: 4 marks CRITERIA 7 Competitor analyses: 4 marks CRITERIA 8 SWOT analyses: 4 marks 2 2 1.5 0.5 2.5CRITERIA 9 Value and brand positioning analyses: 4 marks CRITERIA 10 Conclusion: 2 marks CRITERIA 11 Citation, language, format and references: 4 marks 1.5 0.5 1.56% SIMILARITY INDEX 3% INTERNET SOURCES 3% PUBLICATIONS 4% STUDENT PAPERS 1 3% 2 2% 3 1% 4 1% 5 <1% EXCLUDE QUOTES ON EXCLUDE BIBLIOGRAPHY ON EXCLUDE MATCHES OFF Ravneet_Singh-12048285-ASSESSMENT_ITEM_- _2_SUBMISSION_LINK-[campus].docx ORIGINALITY REPORT PRIMARY SOURCES Submitted to Central Queensland University Student Paper www.australianuniversities.com.au Internet Source www.cyberarchive.qut.edu.au Internet Source www.studymode.com Internet Source "Announcements", Econometrica, 1/2002 Publication