The assignment is based on the watch brand Rolex. And the assessment should be focused on three stages: 1. Draw a positioning and perceptual map for Rolex brand and prove how did the company want its products to be perceived by its target market and how did the target market perceive the company's products 2. Provide a profile of the market segment at which Rolex is targeted 3. To evaluate whether Rolex has built brand equity effectively that is the three drivers of brand equity. Word limit should be 900 words not 600.