Assignment 3 INDIVIDUAL POSTCODE ASSIGNMENT Key information Dates/submission Assignment handed out in week 2/3; Due date 05th May 2017 at 11:59 pm using Turnitin Types Individual assignment: Report writing: Describing a neighbourhood/suburb. Graduate Capabilities practiced Writing Business Reports Enquiry/Research Skills Critical Thinking/Analysis Skills Type of research Secondary data only: so-called desk research. 1000 word limit Marks 10% of the total marks for this subject Additional support materials Available in LMS and library Assignment in detail Background (hypothetical scenario): The ALPHA PROPERTY DEVELOPMENT GROUP is interested in investing significant amount of money into building property within Australia. The company has already developed a variety of properties across Australia, including both residential and commercial buildings. But what type of property should they invest in developing and in which approximate location? Your task: 1. You will be randomly allocated a post code area from Australia (See Moodle / LMS for your postcode area) 2. Use Marketing Theory (from your textbook or e-journals) to identify the relevant criteria to use when describing the people living in this post code area. Use search terms like, ‘demographics’ and ‘geodemographics’. Include a brief summary / justification of which variables you will be using in your report (i.e. what did the theory say? What are the key definitions? Should you focus on any specific variables? Etc) Basically the Marketing Theory you are addressing is the theory on segmentation and targeting. Basically the process you will be following is: Describe the population in the postcode area. What segments of consumers / people live in your postcode? How are their housing and related needs served? What types of dwellings and services like shopping centres / transport exist in the postcode? Is there a particular segment that Alpha can target? What would you recommend? 3. Use Australian Bureau of Statistics (ABS) to find the characteristics of the population in this area. Paste the main url for this assignment into the web browser http://www.abs.gov.au/websitedbs/D3310114.nsf/home/census+data and then enter your assigned postcode in the Quick Stats request box Besides the population, you may also wish to find a range of other data including the types of dwellings and sales prices of dwellings and any other information relevant to your assignment. Please utilise and reproduce in your assignment tables, graphs and figures. Each set of data / table should be followed by a short interpretation of the information / a summary of the key points. The Australian Bureau of Statistics (ABS) is a COMPULSORY data source for you to use. Other data sources can be used to complement your findings. 4. Compare the population in your post code area to the ‘average Australia’. Please utilise tables, graphs and figures when possible followed by a short summary of the key points. E.g. “Table 1. The age distribution for XXXX and the Average Australia Age categories XXXX postcode area ‘Average Australia’ 0-4 years 5-14 years 15-24 years 25-54 years 55-64 years 65 years and over Source: Based on 2006 Census QuickStats: xxxxxx” 5. Use Google Maps to learn more about this postcode area; e.g. Photos, Real Estate, Webcams, Google Street View 6. Draw a map of this area and identify key roads/tram/train etc lines, places of interest (e.g. shopping complex, museum etc). 7. Recommend to the ALPHA PROPERTY DEVELOPMENT GROUP what type of property (if any) could be a profitable investment for them and is worthy of further investigation. CHECK LIST: Does your assignment include: • Front page with full name and Student ID number • Executive summary • Table of Contents (TOC) • Introduction • Main report body with SUBHEADINGS • Conclusions • References (min. 3 from text or e-Journals) • Appendices (include extra depth of data - has a weight of 20%) . • Printed assignment also include signed Individual Statement of Authorship • LMS submission does not need this Individual Statement of Authorship • LMS submission saved as WORD 2003 file; Filename is Author’s surname e.g. Plant.doc • The assignment is typed, Font size Times New Roman 11-12 or similar • Each table/figure/chart/picture etc has a name, number and sources included. Key contents are discussed in text, i.e. do not leave it to the reader to interpret your tables, figures or illustrations • The Australian Bureau of Statistics (ABS) is a COMPULSORY data source for this assignment, even if you only use if for little data • Other data sources are OPTIONAL • Access comments about the ABS statement on the relationship of the census data to postcodes here http://www.abs.gov.au/AUSSTATS/[email protected]/Lookup/2914.0Main+Features262002006