INTRODUCTION TO MARKETING VBE 1005 ASSIGNMENT BRIEF: ASSESSMENT 3 PART 3: FINALREPORT Semester 1, 2017 Prepared By: Dr Rosa E Rios Reviewed & Revised By: Trevor AtkinsonASSIGNMENT TITLE Final Written Report & Presentation This assessment accounts for the following proportion of marks for this unit 20% LEARNING OUTCOMES BEING ASSESSED 1. Analyse how the key elements of the marketing environment currently affect a business; 2. Compare fundamental theories of consumer behaviour and begin to contrast how they influence marketing activities 3. Examine the practical implications of marketing matrix, core marketing theory including marketing empirical generalisations, the Double Jeopardy and Duplication of Purchase laws 4. Investigate basic marketing problems in general business situations and effectively identify potential solutions and target markets. 5. Formulate basic marketing objectives, develop and implement marketing mix strategies to address marketing problems, 6. Demonstrate the role of the marketer and the marketer's contribution to the direction of the organisation; and 7. Demonstrate the development of key fundamental academic and professional skills required for further study and the workforce SUBMISSION INSTRUCTIONS: You must electronically submit your paper into the Turnitin assignment submission box within the VBE 1005 VU Collaborate shell. Submissions must be in MS Word format. Please note that paper copies will not be accepted. In case of the Turnitin or VU Collaborate system being down, please email the assignment to your instructor or local unit co-ordinator as a record of on time submission. Assignments will be marked using Grademark, within VU Collaborate. You will need to log into VU Collaborate to read feedback and obtain your mark once marking is complete. Failure to meet assessment deadline(s) will incur in zero marks for the assessment. Where special consideration is not applicable, a 10% (ten percentage point) deduction for each 24 hour period after the due date is to be deducted, unless agreed upon with the unit coordinator prior to the due date. SUBMISSION DEADLINE: 18:00 hours in your local time-zone on the Friday of Session in week 12 (all campuses) ASSESSMENT BRIEF MODERATED BY: Name T.L. Atkinson Signature Date:7th February 2017DETAILED DESCRIPTION OF ASSIGNMENT: Develop a marketing mix strategy to solve your business’s problem with a maximum budget of $10-20,000 for the period. Background information: In your first two assessments you identified a business and performed a Situation Analysis for it. In phase two, you identified the problem of your business, developed potential solutions and concluded which target market you would approach, utilising what media and what message.. You also drew SMART objectives to attain those potential solutions to your business’s issues. In Part Three of your continuing assessments, you are asked to develop the single marketing mix strategy, chosen in Part Two of you assignment in order to achieve those SMART objectives that will significantly increase the profit or turnover of your business. The three phases, when linked, correspond to completing a Marketing or Promotional Plan. Role: In class you will be given time to form groups of three to four people, and discuss your problem, solutions, potential target market and SMART objectives. Each member must take notes of the individual outcomes of phase 1 & 2 of all members of the group. Each student must present to the Instructor, in front of the Group their individual analysis of which Marketing Strategy is most likely to succeed and why, which will then be critiqued by the other members of the Group as well as the Instructor. To successfully complete this report you must work at home and in class. While in class, you must seek feedback from your instructor who will monitor your progress and check if you have managed to upgrade your assessment. Task: You must focus on the development of a marketing mix or commonly known as the 4 Ps or in the case of a Service or Retail client the 6Ps.and the tactics (activities) you will use to reach the target market. Your strategy must match your situation analysis, problem-solution, target market, targeting strategy and positioning and marketing objectives. Under each section of the tactics of product, price, promotion and place you must disclose the budget associated with the activity. The Budget needs to be realistic so you will need to investigate how much things cost. The total budget for this project is $10-20,000 for the period of the plan and that will include the total cost of any discounts etc. Process: Phase three should be approximately 1000-1500 words in length and will combine with the first two phases of the marketing plan, to form a single document – a Marketing or Promotional Plan in the prescribed format. This word count does not include text copied and pasted, but your words and ideas as you express them! . As you will need to justify your choices you MUST support them with reliable and valid sources of information.Marketing Plan Rubric Mechanical & Referencing (2 Marks) 0 0.4 0.8 1.2 1.6 2 Sentences and paragraphs are difficult to read The assignment can be easily followed Writing style rambling or unfocussed The assignment has focused and an appropriate writing style Poor grammar There are no grammar errors The assessment does not follow the structure of the report The assessment follows the structure of the report The report does not look professional The report looks very professional with headings, page numbers and students details Very limited references of sources such as text books, academic peer reviewed journal Appropriate references from peer reviewed journals articles, business magazines, Follows Harvard Style Inappropriate or absent referencing style. Clear linking of issues to readings Lack of reference list or reference style It contains a reference list that follows Harvard style No linking of issues to readings There is a link between issues & readings Comments: Marks for Content (18 Marks but marked out of 90) Unsatisfactory Pass Credit Distinction H.D 1. Executive Summary 0-4 5 6-7 7-8 9-10 4. Marketing Objectives 0-9 10-11 12-13 14-17 18-20 5. Target Market. 0-9 10-11 12-13 14-17 18-20 6. Marketing Strategy 0-9 10-11 12-13 14-17 18-20 7. Marketing Budget 0-4 5 6-7 7-8 9-10 8. Conclusion 0-4 5 6-7 7-8 9-10 Total possible mark 90 *There are severe penalties for plagiarised work Total Mark /20%