HOLMES INSTITUTE
FACULTY OF
HIGHER EDUCATION
In association with
HOLMES INSTITUTE
FACULTY OF HIGHER EDUCATION
UNDERGRADUATE PROGRAM
SUBJECT OUTLINE
HC1021 INTERPERSONAL AND E-COMMUNICATION
TRIMESTER 1 / 2017
Holmes Institute is committed to providing the highest quality education in a
dynamic, student-centred learning environment. Holmes Institute fosters in its
students rational thought, intellectual integrity and social responsibility.
www.holmes.edu.auHC1021 Interpersonal and E-Communication T1 2017
FACULTY OF HIGHER EDUCATION
HC1021 Interpersonal and E-Communication T1 2017
___________________________________________________________________________________________________
Holmes Institute Faculty of Higher Education offers business courses that combine discipline-based excellence
with practical application. The faculty operates on campuses in Melbourne, Sydney, Brisbane and Hong Kong.
The faculty offers a Bachelor of Business, a Bachelor of Professional Accounting, a Master of Professional
Accounting, a Master of Business Administration and a Graduate Diploma in Business.
Details about the members of the faculty can be found on the homepage of the Faculty of Higher Education at
www.holmes.edu.au/undergraduate.
HOLMES INSTITUTE UNDERGRADUATE PROGRAMS
At Holmes Institute, the Bachelor of Business and Bachelor of Professional Accounting programs offer domestic
and international students the opportunity to study a set of contemporary subjects in the field of business. These
subjects prepare students for the challenges in business environments of the 21st century. These programs
emphasize the global and cross-cultural dimensions of business. Teaching utilizes a combination of delivery
methods and includes critical analysis and case study methods. A combination of exams, case studies and
company analysis are used in assessment.
The Bachelors’ programs of Holmes Institute focus on:
Developing career related capabilities
• Emphasis on business numeracy and literacy
• Managerial proficiency
• The new economy
• Leadership
• Entrepreneurship
• Social responsibility and ethics
SUBJECT OVERVIEW & RATIONALE
Welcome from the Subject Coordinator
Communication is an essential component of any successful enterprise. In an increasingly socially complex
business world, effective communication is the key to successful interaction between managers and employees
internal to the organisation, and customers and other parties, external to the organisation, and can often lead to
a source of competitive advantage.
The aim of HC1021 is critical in the development of interpersonal competencies that are relevant in business
environments that are increasingly dependent on information and communication technology. Interpersonal and
Electronic Communications develops the critical skills of verbal and non-verbal communication, active listening
and presentation delivery, and business writing. Furthermore, the subject explores the protocols and ethical
issues surrounding the use of technology for business communication.
SUBJECT OBJECTIVES & LEARNING OUTCOMES
On successful completion of this subject, you should be able to:HC1021 Interpersonal and E-Communication T1 2017
• Write business reports, design and deliver presentations.
• Communicate effectively using electronic mediums.
• Appreciate ethical issues involved in business communication.
• Apply different styles of communication as appropriated for different audience.
• Appreciate differences in cultural diversity and their impact on communication in the workplace
Learning Outcomes:
Knowledge:
1. Students will be able to, appraise and evaluate theoretical and practical knowledge of Communication in an
international context
Skill:
2. Students will be able to, analyze communication problems in an organization in order to develop a
communication strategy.
Application:
3. Students will be able to, apply theoretical and practical knowledge of Communication to formulate effective
communication strategies.
4. Students will demonstrate research skills, showing initiative in consulting the academic literature and
integrating fresh ideas into the discourse in preparation for life-long learning
5. Students will demonstrate the capacity to write persuasive reports containing sound recommendations, in
preparation for their career in business.
SUBJECT ADMINISTRATION
Awards Duration Core/Elective Subject weight
BBus, BPA, BFB 1 semester Core 3 credit points
Mode of delivery On campus
Prerequisites Nil
Workload Students are expected to attend all classes
Delivery 2 hrs of lectures and 1 hr tutorial or equivalent
Independent study 5 hrs
CONTACT DETAILS
Subject Coordinator
Lecturer Brisbane Campus
Seyi Lagoke
Erika Belochova
[email protected]
[email protected]
Lecturer Melbourne Campus Sunny Vinnakota [email protected]
Lecturer Sydney Campus
Stephen Akpa
Wijasena Setiawan
[email protected]
[email protected] Interpersonal and E-Communication T1 2017
Students please note:
Holmes Institute provides each student with a Holmes webmail. Faculty and Administrative staff can only
communicate with you using your Holmes Institute mail address. Emails from private and/or business email
accounts cannot be used and may not be answered.
CONSULTATION TIMES*
Monday Tuesday Wednesday Thursday Friday
Sydney Campus
Melbourne Campus
Brisbane Campus
*To be confirmed with Lecturer
STUDENT ASSESSMENT
ASSESSMENT TYPE DUE DATE WEIGHT LEARNING OUTCOMES
Individual Essay Week 6 20% 1, 4, 5
Group Assignment & Presentation Week 11 30% 1, 2, 3, 4 & 5
End of Teaching Period Exam Exam week 50% 1, 2, 3, 4 & 5
ASSESSMENT POLICY
To be eligible to pass this subject, students must complete all forms of assessment and demonstrate achievement
of the learning outcomes. All assignments must be submitted electronically using a word processor, uploaded to
Blackboard via SafeAssign. Hard copies are no longer accepted.
The assignment cover sheet must include the student/s name, number, subject code and subject name, subject
lecturer’s name, assignment due date and time of submission. All hard copies must be submitted to the
designated Assignment Submission Facility on Campus during opening hours.
Submission deadlines are strictly enforced and late submission incurs penalties of 5 (five) % of the assessment
value per calendar day unless an extension and/or special consideration has been granted by the Subject
Coordinator prior to the assessment deadline. Unless an extension and/or special consideration has been granted
by the Subject Coordinator prior to the assessment deadline, no assessments are accepted after 14 calendar days
of the due date or the end of the trimester for assessments due later in a trimester. Students are requested to
familiarize themselves with the Holmes Institute Assessment Policy located on the Blackboard Student Subject:
HE-General Study Information (HGEN_HE) > General Information > Policies and Procedures > Holmes Institute
Student Assessment Policy v1.pdf.
STANDARD GRADING SYSTEM AND DISTRIBUTIONHC1021 Interpersonal and E-Communication T1 2017
GRADE LETTER RANGE
High Distinction HD 80% and above
Distinction D 70 – 79%
Credit CR 60 – 69%
Pass P 50 – 59%
Fail NN 0-45% (did not meet the standard required according
to the learning outcomes in the Subject Guide )
Faculty Pass* FP 46 – 49% (awarded by Board of Examiners)
Supplementary Exam Granted (a
temporary grade)
NS Supplementary examination granted
Deferred Exam (a temporary grade)
ND Officially Deferred examination
Fail NA Student did not submit any work according to the
schedule in the Subject Guide
Result Withheld RW Additional assessment and/or work required
Result Withheld WH Outstanding fees or non-return of Holmes Institute
materials
* This grade is sometimes referred to as a conceded pass at other institutions
Explanation of Letter Grade
HD Outstanding work which exhibits sophisticated understanding and critical synthesis, analysis and evaluation
of the subject matter. While the work utilizes opinions of others, judgements about the value of the subject
matter are made and drawn together in an organized whole. Gaps in the subject matter might also be identified
and the implications discussed.
D Substantial work of high quality, which demonstrates a clear understanding of the subject matter, in which
the relationship between the constituent elements are identified clearly and discussed with some level of critical
analysis. The work also applies abstract ideas in concrete situations.
CR Sound and competent work, which demonstrates a reasonable but not complete grasp of the subject matter.
The work utilizes recall and paraphrases the work of others concerning the subject matter. Some basic level of
critical analysis is evident. Originality in the work is rarely evident.
P Work that demonstrates a satisfactory engagement with the subject matter such that the student is said to
have a general understanding of the field. Provides an adequate basis for further study.
NN Did not meet the learning objective of the subject
VIEWING STUDENT GRADES
Results including the final grade can be viewed via the Grade Centre on Blackboard. Results for all assessments
are published within two weeks of the due date of the assessment and the final examination.
Students who wish to appeal their mark for a specific assessment are advised to follow the procedures outlined
at www.holmes.edu.au /undergraduate/appeals.HC1021 Interpersonal and E-Communication T1 2017
PLAGIARISM AND ACADEMIC MISCONDUCT
Holmes Institute view any forms of academic misconduct as most serious offences. Academic misconduct in any
form during an examination is not tolerated and will be dealt with according to the policies and procedures set
out in the Holmes Institute Student Handbook (located on Blackboard in the Student General information
Subject: HE-General Study Information (HGEN_HE) > General Information > Student Handbook 2013.pdf).
Plagiarism occurs when one uses another person’s ideas or manner of expressing them and passes them off as
one’s own work by failing to give appropriate acknowledgement (that is, referencing the source). Any instances
of plagiarism will be dealt with promptly).
It is important that student reference their work appropriately. The Faculty of Higher Education at Holmes
Institute uses the Harvard style of referencing. A detailed guide to referencing can be found in the Student
Handbook and Resource Centres. It is expected that you will be familiar with the Harvard style of referencing.
USE OF BLACKBOARD
Holmes Institute uses Blackboard as its online teaching platform and all students enrolled have access to
Blackboard to view and download their lecture material, grades, important announcements on their subjects and
discussion rooms for selected subjects.
Please note that it is the student’s responsibility to check Blackboard on a regular basis. It is expected that
students will have viewed lecture materials and additional readings before class. All students are advised to
familiarize themselves with the use of Blackboard. Guides to Blackboard are available in the Resource Centre on
each campus. Should you have difficulties accessing and/or using Blackboard, please contact your lecturer or the
Holmes Institute Blackboard Helpdesk on: [email protected].
USE OF RESOURCE CENTER AND PROQUEST
Holmes Institute uses Blackboard as its online teaching platform and all students enrolled have access to
Blackboard to view and download their lecture material, grades, important announcements on their subjects and
discussion rooms for selected subjects.
Please note that it is the student’s responsibility to check Blackboard on a regular basis. It is expected that
students will have viewed lecture materials and additional readings before class. All students are advised to
familiarize themselves with the use of Blackboard. Guides to Blackboard are available in the Resource Centre on
each campus. Should you have difficulties accessing and/or using Blackboard, please contact your lecturer or the
Holmes Institute Blackboard Helpdesk on: [email protected].
STUDY SKILLS & ACADEMIC SUPPORT
Students who have difficulties with their studies and/or specific forms of assessment should contact their
lecturer/tutor or Higher Education Coordinator on their campus. Holmes Institute also offers regular Academic
Support, which is free for any student enrolled. Students with insufficient academic progress are required to
attend regular Academic Support sessions. Academic Support sessions are timetabled each trimester. For more
details see http://www.holmes.edu.au/undergraduate/Information.HC1021 Interpersonal and E-Communication T1 2017
DETAILED INFORMATION ON SUBJECT ASSESSMENTS
Item Due date Weighting Length
Individual Assignment - Essay Writing
Background Information
Communication is an integral part of business conduct as it allows
all stakeholders to understand what the business is about.
Internally, people need to understand how they fit in and what is
expected of them. Whilst externally, it helps to educate people on
how the business (or products/services) may fit into their life.
This assignment
You are required to write an essay on:
“Contemporary issues in professional business communication.”
Research, discuss and explain the fundamental opportunities and
challenges that this creates for modern businesses.
For the purposes of this assignment you should also choose one
core business as a case study and provide relevant examples to
support your thinking and analysis.
Maximum length 2500 words.
Guidance
This assignment has been designed to assess your academic writing,
therefore you should focus on essay writing.
Research will be required on this assignment, and it is important to
demonstrate the ability to reference (Harvard Reference system)
where information sources have been used.
To achieve higher grades, you will have to demonstrate the ability to
use compelling arguments whilst making the reading both visually
pleasing and interesting.
Other
You should get to the point and avoid wordy repetitions (i.e. be
succinct and clear). Any source references used in the essay must
be appropriately referenced (Harvard system).
However, try to avoid copying or stringing together lengthy quotes
leaving little said in your own words. Finally it is extremely
important that you are familiar with the institution’s policy on
plagiarism that is included in the unit outline.
Assessment Guidelines
• Quality of Written Communication (4 marks)
(Clear, Logical, Concise)
• Quality of Content (4 marks)
(Demonstration of topic depth and knowledge)
• Use of Relevant Research, Theory and Content (4 marks)
• Format – Presentation, Spelling, Grammar, Layout (4
marks)
• Appropriate Referencing (4 marks)
Week 6
5pm
Friday
20% Max 3 pages
1500 wordsHC1021 Interpersonal and E-Communication T1 2017
Item Due date Weighting Length
Group Assignment: In groups of 4 students must:
• Select an international business or company and write a
formal business report on the organisation’s
“Communication and E-Communication” strategies.
• The nominated company must be approved by your
lecturer. Each group must do their report on a different
company. This will be approved on a ‘first-come first-serve’
basis.
• You will be required to perform academic research on the
nominated company to identify and assess the
effectiveness of its current “Communication and
ECommunication” strategies.
Therefore your business report must include the
following sections:
o Title Page o Executive Summary
o Brief Introduction and Background o Section 1:
Synopsis of the key non-electronic communication
methods and practices that the company uses to
engage customers, suppliers, staff members and
the public.
o Section 2: Overview of the key electronic media
and communication strategies used by the
company, including websites, social media and
electronic platforms.
o Section 3: Perform a SWOT Analysis on the
company’s overall communication methods and
practices, and describe your findings.
o Section 4: Assess and compare the
communication practices of the company’s 2 main
competitors
o Section 5: Provide an assessment of your
suggestions and recommendations for how the
company can improve its communication
o Conclusion o Reference List (10 – 15 references) o
Appendix (if required)
Further details will be made available on Blackboard.
Week 11
5pm
Friday
20% 2500 words
Group Presentation
Group presentation on the report. Presentation to be maximum of
10 minutes long and also the include use of PowerPoint slides.
.
Week 11
Class time
10%HC1021 Interpersonal and E-Communication T1 2017
Final Examination Exam
week
50% 2Hrs, 10
mins
SUBJECT RESOURCES
Prescribed Textbook (compulsory)
Lehman, Carol M. ,BCOM, 7th Edition 2016, Cengage Publishing, ISBN: 9781285094243
Recommended Reading
Eunson, B., Communication in 21st century (C21), 3rd Edition 2012, Milton, John Wiley & Sons
Recommended Website Resources
1. ASSOCIATIONS AND ORGANIZATIONS
• Association for Business Communication http://www.businesscommunication.org
• International Association of Business Communicators http://www.iabc.com
• Professional Communication Society http://ewh.ieee.org/soc/pcs
2. PUBLICATIONS (Journals & Magazines)
• International Journal of Business Communication
http://www.sagepub.com/journal.aspx?pid=9888
• Business Communication Quarterly
http://www.businesscommunication.org/.../business-communication-quarterly/
• Communication World http://www.iabc.com/cw/
• Career Journal http://www.careerjournal.com
• Journal of Business Ethics
http://www.springer.com/social+sciences/applied+ethics/journal/10551
3. REFERENCING
• Holmes Institute Guide to Harvard Referencing and Citation
Refer Holmes Institute Blackboard Portal – HGEN Student Resources Section
• Harvard Citation and Referencing – Monash University
http://www.guides.lib.monash.edu/citing-referencing/harvard
• Harvard Referencing Generator http://www.harvardgenerator.comHC1021 Interpersonal and E-Communication T1 2017
LECTURE SCHEDULE/SYLLABUS
Wk Topics scheduled Assessment Tutorial Activities Chapters
1
Introduction to Interpersonal and
E-Communication
No Tutorial 1 & 2
2
Culture and Communication
TBA 2
3
Communicating Electronically
TBA 5
4
Communication and Ethics
TBA
Additional
Readings
5
Referencing
TBA
Additional
Readings
6 Team Communication Individual Essay Due TBA 2
7
Approaches to Writing
TBA 3 & 4
8
Report Writing
TBA 9 & 11
9
Presenting Your Message
TBA 12
10
Oral Presentation Skills
TBA 12
11 Group Presentations Group Presentations
& Assignment Due
- -
12 Revision -
Study week*
Exam week*
* Note: Students must consult the Academic Calendar and Blackboard for the dates of the Study and Examination
Week.
STUDENT ASSISTANCE
Studying in higher education presents many experiences and challenges. These might involve academic, personal
and/or professional issues. At Holmes Institute, we have a range of people who can help you with various
challenges. The following table identifies contact points should you require any support.
SUPPORT REQUIRED WHO TO CONTACT
Information for Current Students Holmes Institute Student Handbook:
Academic Probation / Mentoring Academic Mentors, Associate Dean
Accommodation Holmes Institute Home Stay
Computers, Blackboard, Email IT and Blackboard Help Desk emails:
[email protected]; [email protected] Interpersonal and E-Communication T1 2017
Disability Needs Holmes Institute Campus Directors
Employment and Careers Career Development Team
Enrolment Higher Education Coordinator
Exams Higher Education Coordinator
Financial Issues Holmes Institute Campus Directors
Personal Issues National Higher Education Program Manager, Mentoring Team
Proquest Database Librarian on each Campus
Study Skills Holmes Institute Academic Support & Study Skills Team
Visa Issues, COEs etc. Higher Education Coordinator
This subject outline was prepared by the Course Development Team for the Undergraduate Programs, Faculty of
Higher Education, Holmes Institute. It was correct at the time of publication. Change to the Subject Outline may
occur at any time. However, the Faculty of Higher Education endeavours to inform the students accordingly. This
publication is copyright. Apart from any fair dealing for the purpose of private study, research, criticism, or review
as permitted under the Copyright Act, no part may be reproduced by any process or placed in computer memory
without written permission. Enquires should be made to Holmes Institute Faculty of Higher Education. ©
Copyright 2013.HC1021 Interpersonal and E-Communication T1 2017
GLOSSARY OF DIRECTION WORDS FOR ASSESSMENT QUESTIONS
Analyse
Show the nature of something identifying the essential elements and g how they are
related.
Argue Present the case for and/or against a particular proposition.
Compare
Identify the characteristics/qualities that resemble each other. Look for similarities
but also differences.
Contrast Emphasize differences between things, events, problems, or qualities.
Criticise
Express your judgement about the truth of factors or views mentioned. Come to
conclusions and discuss the positive points as well as possible limitations.
Define
Give clear and concise meanings of an item. Do not provide a detailed explanation
but include limits of the definition and how the item defined differs from other items.
Describe Recount, characterise, outline, and relate in sequence.
Discuss
Examine, analyse and give reasons for and against. Be comprehensive in your
answer and give details, usually to assess how satisfactory something is.
Evaluate
Carefully appraise in relation to some standard including advantages, limitations,
the costs and benefits as appropriate; attempt to make a judgement.
Examine Investigate critically, appraise a subject or matter in detail.
Explain
Clarify, interpret, and elaborate on the material presented. Give reasons for
differences of opinion or results, and try to analyse reasons behind it.
Illustrate
Use a concrete example, diagram, or figure to explain or clarify a problem or issue.
Indicate Identify and then focus attention so as to clarify.
Justify Prove or give reasons for particular conclusions or decisions.
Outline
Present the main features or aspects showing main points and subordinate points.
Do not include minor details and emphasize the classification of things.HC1021 Interpersonal and E-Communication T1 2017
Review
Examine a subject critically, analysing and commenting on important or controversial
statements.
State
Present the main points in a brief and clear sequence. Do not give specific details
or examples.
Summarise Give the main points or facts in a condensed, concise form.
(Source: Adapted from Monash University, http://www.monash.edu.au/lls/llonline/quickrefs/29-direction-words.xml, accessed 14
February 2013)