Introduction Custom Molds, Inc. was founded by father and son team of Tom and Mason Miller in 1997 in Tucson, Arizona. The company's business activities involve the manufacturing of custom design molds for plastic parts and production of custom made a plastic connector for electronic industry. The company's main focus at the beginning was to provide high-quality custom design molds, but after making a strong brand reputation in the designing and fabrication of precision molds, the company decided to expand its business activities to the manufacturing of plastic parts. However the Custom Mold Inc., faced a lot of problems in the early 2015, which included the electronics industries have changed their strategies which lead to change in order needs in an unexpected way, the decline in demand for multiple molds, longer delivery time than the promised time, the increase in defective products and bottlenecks in the production process. Analysis Due to the change in the strategies that lead to decrease in the demand of multiple molds, electronic manufacturers, which were trying to make strategic partnerships with their supplier to ensure the timely delivery of high quality at lower cost which allowed the additional fund to be used for other purposes that could provide more return on investments. The increase in plastic product demand became an issue for Custom Molds Inc., because it has basically focused more on the production of custom molds and because of extra orders and workload they may have to change the layout of the production plant to meet the increasing demands. Furthermore, Custom Mold Inc., faced a lot of complaints about longer delivery times for the supply of products and defective products due to the bottlenecks in the production process and until now the company has not been able to identify the causes of these bottlenecks. According to Hayes and Wheelwright (1984), the competitive priorities of any organization production and manufacturing process should be high-quality products, lesser and effective lead time for delivery of products, lower production and manufacturing cost and flexibility in production and manufacturing process. As the competing priorities for Custom Mold Inc., was also the quality, lead time, low manufacturing cost and flexibility which was previously achieved by manufacturing their own, but due to changes in trend that made manufacturers to develop strategic relationships with the supplier to ensure the timely delivery of high quality at lower cost which allowed the additional fund to be used for other purposes that could provide more return on investments. As shown in the table provided in the case study (P. 93), the company earns more profit from plastic parts than the custom mold. Therefore, Custom Mold Inc. should adapt to this new trend to maintain its competitive priorities. Conclusion The Millers should change the entire production process and come out with a new strategy that is more effective and efficient and will wipe out their current problems for the production of Molds and Parts. Options to settle the current situation involve the company needs to shift from job shop to assembly line. Moreover, they should consider closing down the Molds production and can focus more on the production of plastic parts to ensure production efficiency, competitiveness, and more profits. Furthermore, strong relationships with customers and supplier are to be made. Moreover, invest more in research and development that will help to find a method to cut costs by sustaining the same quality. Expansion of their business can also be done by the construction of new factory with new machines and equipment's to achieve maximum production efficiency and less lead times. While evaluating these alternatives, the key factors which they should consider are the cost, quality, efficiency, reliability and percentage of success.