Bachelor of Interactive Media Section A: Teaching, Learning and Assessment Subject Name & Code HTC221 Representation and Meaning Semester Semester 1 2017 Credit Point Value 10 Subject Level 200 Pre-Requisite Exploring Media Landscapes (HTC 201) Presentation Team Lecturer James Nicholls Office Location Level 5, WIN 302 Elizabeth Street, Sydney Email [email protected] Phone 8252 9999 Consultation times Before and after class or by prior arrangement Teaching methods/strategies On-campus teaching methods/strategies for this subject include: • 1-hour face-to-face lecture per week; • 2-hour tutorial per week; • For tutorials, students will work in small groups for group-based activities and projects; • Students will be expected to attend tutorials and conduct independent learning activities. Brief Subject Description In this subject Representation and Meaning, students explore the historical development and contemporary applications of pictographic, iconographic and ideographic symbols and their representation. Students will use subject-specific vocabulary and concepts to describe and evaluate the value of symbolic and metaphoric imagery, grouping, framing, hierarchy and narrative sequence as visual systems. Students will engage in theoretical debates, explore and deconstruct images, develop and implement research skills, and apply theoretical knowledge to practical projects. Student Learning Outcomes By the end of this subject students should be able to: A Identifyand describe the use of metaphor, meaning and representation in visual languages B Apply conceptual understandings for implementation as creative and original ideas in hand- or technologically-generatedvisuals C Create original work that caters to the specific demands of a projectbrief D Develop reflective thinking through writing on their own experience of language and discourse E Undertake traditional methods of inquiry (library, internetetc.) F Justify arguments and statements through a rigorous process of analysis andsynthesis Content Summary Week Date (Week beginning Monday) Weekly Topics 1 06.03.17 Introduction to Semiotics: History and Definitions 2 13.03.17 Representation and Meaning 3 20.03.17 Models of Signification 4 27.03.17 Signifier and Signified 5 03.04.17 Modality 6 10.04.17 Analysing Structures 7 17.04.17 Mid-Semester Break 8 24.04.17 Denotation and Connotation 9 01.05.17 Metaphors, Metonymy, and Myths 10 08.05.17 Codes 11 15.05.17 Inter-textuality 12 22.05.17 Structuralist Semiotics 13 29.05.17 Post-structural Semiotics 14 05.06.17 Assessment week 15 12.06.17 Assessment week Summary of Assessment Assessment Task % Total Mark Relevant LearningOutcome Due Date and Time Assignment 1: Participation There will be at least six short intermittent assessment activities of not more than 20 minutes administered between weeks 2 and 12 such as short quizzes, problem solving, etc. to evaluate the students’ understanding of key concepts. 20% 20 This assessment component addresses all learning outcomes a,b e and f Weeks 2 -12 Assignment 2: Essay (1500 words) For this assignment students are required to write a critique of a particular advertisement of their choice using semiotic concepts and techniques. Students will select an advertisement, identify the intended message, the ways in which the message is communicated, the intended audience, secondary messages, and inter-textual references 40% 40 This assignment addresses learning outcomes b,d and f Week10 Assignment 3: Portfolio (Artwork) Students are required to produce artwork that engages with the precepts and principles of semiotics. Students may choose any topic in any medium. Together with the artwork, students submit a critical reflection (approx 1000 words) on the developmental process, theirengagement with semiotic theory and the artwork’sintentional representations. References to literature and otherrelevant resources should be included in the paperassignment. 40% 40 This assignment addresses learning outcomes b and c Week 13   Prescribed text and recommended readings: Prescribed Reading Kress, G., &Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design. New York: Routledge. Recommended Readings Barnard, M. (2005). Graphic Design as Communication. New York: Routledge. Bignell, J. (2002). Media Semiotics. (2nd .ed). New York: Manchester University Press. Crow, D. (2007). Visible Signs: An Introduction to Semiotic. (2nd .ed). New York: AVA Publishing. Hall, S. (2007). This Means This, This Means That: A User’s Guide to Semiotics. (2nd .ed). London:Laurence King. Maranci, C. (2005). A Survival Guide for Art History Students. New Jersey: Pearson Prentice Hall. Norman, D. (2009). The Design of Future Things. New York: Basic Book. Poynor, R. (2003). No More Rules: Graphic Design and Postmodernism. London: Laurence King. Souza, D. (2005). The Semiotic Engineering of Human-Computer Interaction (Acting with Technology). Massachusetts: MIT Press. Online Readings A Gangland Bus Tour, with Lunch and a Waiver. (n.d). Retrieved July 05, 2010, from http://www.nytimes.com/2010/01/16/us/16tour.html?_r=1 A Semiotic Analysis of Magazine Ads for Men’s Fragrances. (n.d). Retrieved July 05, 2010, from http://www.aber.ac.uk/media/Students/awc9401.html Art and the Semiotics of Images: Three Questions about Visual Meaning. (n.d). Retrieved July 05, 2010, from http://imamp.colum.edu/blogs/?p=10847 Icons, Symbols and a Semiotic Web. (n.d). Retrieved July 05, 2010, from http://faculty.washington.edu/dillon/rhethtml/signifiers/sigsave.html Narrative Structures in Computer and Video Games: Part 1: Context, Definitions, and Initial Findings. (n.d). Retrieved July 05,2010, from http://digiplay.info/taxonomy/term/3956 Read more: film semiotics – “langage sans langue”, langue, Semiotics of Cinema, Semiotik des Films, Film Theory, Montage. (n.d). Retrieved July 05,2010, from http://www.macrovu.com/VLBkAboutTheBook.html Semiotics in Videogames. (n.d). Retrieved July 05,2010, from http://imamp.colum.edu/blogs/?p=10847 Semiotics for Beginners. Glossary of Key Terms. (n.d). Retrieved July 05, 2010, from http://www.aber.ac.uk/media/Documents/S4B/sem-gloss.html The Development of a Semiotic of Film. (n.d). Retrieved July 05, 2010, from http://astro.temple.edu/~ruby/wava/worth/sone.html The Semiotics of Time Structure in Ludic Space as a Foundation for Analysis and Design. (n.d). Retrieved July 05, 2010, from http://digiplay.info/node/1536 Visual Language Global Communication for the 21st Century. (n.d). Retrieved July 05,2010, from http://www.macrovu.com/VLBkAboutTheBook.html Additional Contacts Dr Keri Spooner - Dean [email protected] 8252 9999 Philip Wang - Course Co-ordinator [email protected] 8252 9999 Kristina Shead - Registrar [email protected] 8252 9999 Dr Robert Wentworth - Counsellor [email protected] 8252 9999 Ava Cai - Accounts [email protected] 8252 9999 Steve Li - IT Manager [email protected] 8252 9999 Karolina Mazurkiewicz - [email protected] 9999 Wentworth Institute, 302 Elizabeth Street, Sydney http://www.win.edu.au/ Higher Education CRICOS code: 03279M