Nmae of the comapany-Clear2Dark country selected- singapore (geographic) psychographic- lifestyle Clear2Dark is a Singaporean company that specialises in the application of photochromic material over ophthalmic lenses. Our manufacturing facility is based in Dan Yang, China, where approximately 80% of China’s ophthalmic lenses are produced in this small innovative town. Photochromic lens Due to the photochromic material present on the lens, they possess the ability to change in color from its clear state when exposed to Ultraviolet Radiation (UV) and reverts back to its original clear appearance in the absence of UV. This short wavelength radiation is naturally present in sunlight. New Way of “Seeing” Things: Clear2Dark Pte Ltd?Clear2Dark Pte Ltd is a newly-established company specialising in photochromic lenses. Such lenses automatically change colours in the presence of ultraviolet (UV) radiation from the sun, thus blocking more UV light and providing more protection and comfort to customers. The pioneer of the Dual Surface Chromatic technology (DSC) which features a proprietary double- coating property, the company’s photochromic lenses are specifically designed to tackle the health hazards faced by wearers of both conventional ophthalmic and photochromic lenses. The lenses are manufactured in DanYang, a small industrial town in China where approximately 80% of China’s ophthalmic lenses are produced. After two years of intense focus on research and development to refine its photochromic technology, the science behind the lenses is now available for the benefit of customers. With the mission to constantly reinvent ophthalmic lenses through continuous breakthroughs in cutting- edge technology, the company aims to make such advances affordable so that everyone will be able to correctly protect his/her eyes. Clear2Dark’s photochromic lenses are retailed through local distributors in the company’s geographic markets. As a relative newcomer to the local photochromic lens market, it faces incumbents that have established a firm foothold for themselves (1) Company Brand, Current Strategy, Environmental, Competitor, Target Market Analysis ( A brief description of the organization A. Summary of its current marketing strategy. B. A profile of the target market for the product or service (i.e., geographics, demographics, psychographics and behaviourial variables)