Assessment Title: Project Report Reference: APA (at least 25) Unit assessment: You will complete an individual professional project Report (i.e. Assessment 2 will be based on Assessment 1). You must use any feedback provided from assessment 1 to improve your work for Assessment 2. You need to pass in both assessments 1 & 2 individually. Assessment 2: Task Description (Weighting 60%) This is an individual, written assessment, to be completed in report format. You are required to write between 2,000 and 2,250 words (excluding parts from assessment 1, executive summary, preliminaries, tables, figures, reference list and appendices). The report requires at least 25 in-text referencing and a full reference list in APA style. The purpose of this assessment 2 is to present the final report of your Professional Project. This report should be build upon your assessment 1. In order to successfully complete Assessment 2, you are required to carry out the investigation you have proposed in Assessment 1 and to write a project report addressing the following: Assessment Criteria This report has to be based on SECANDARY SOURCE OF DATA (THAT ARE ALREADY PUBLISHED) Parts from assessment 1(Already done in project proposal see comments to improve the project Report) • Project title. “The impact of brand equity on consumer’s buying behaviour : an analysis of Apple” • Introduction to your profession (very brief) and to the project report (Expand from project proposal) • Background and definition of the issue/problem, including a justification why the issue/problem is crucially relevant to your profession; • Your project’s aim and objectives/research questions; Parts for assessment 2 (needs to be completed through secondary source of data already published) “WRITER YOU ONLY NEED TO WRITE THIS PART only (2000 WORDS)”. READ THE PROJECT PROPOSAL GO GET AN IDEA AND CONTINUE WITH THE ASSESSMENT 2 • A more detailed critical and well-structured literature review; Provide diagrams (Expand from assessment 1: project proposal) • A detailed discussion of how you carried out your project (commensurate with a ‘Methodology’ chapter); • Findings from your secondary information analysis; • Discussion of findings in light of previously reviewed literature; • Conclusion – this may address recommendations for (soon-to-be) professionals, possible areas of further research, and limitations of your project. Your assignment will be marked on the following criteria and report structure: a. Title page (INCLUDE the final title of your project) b. Executive summary c. Table of contents (List of Tables & List of Figures) 1. Introduction (include: VERY BRIEF introduction to your own profession; background and problem definition + justification of relevance; aim and objectives/RQs) [NO NEED TO WRITE INTRODUCTION PART. IT IS ALREADY COVERED IN PROJECT PROPOSAL. YOU HAVE TO READ IT TO COMPLETE THE OTHER PARTS] 2. Critical Literature Review (Expand it more with secondary information than your assessment 1: project proposal’s literature review. see comments from marker ) a. This will have multiple sub-headings 3. Methodology a. This will have multiple sub-headings 4. Findings and Analysis (Findings and Analysis has be presented together in one single chapter. Findings and Analysis should be based on your critical literature review) a. This will have multiple sub-headings 5. Discussion (Compare your analysed findings to the literature you have reviewed earlier) a. This will have multiple sub-headings 6. Conclusion(remember to explicitly picking up your aim and objectives/RQs again) 7. List of References Since this assessment is written in report format, it needs to be presented in professional layout, including: title page, executive summary, table of contents, and full reference list (at least 25 high-quality academic, peer-reviewed journal articles, properly referenced). Figures, tables and other appendices should be used. Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF OTHERS, WHICH IS INCLUDED IN THE ASSIGNMENT, MUST BE ATTRIBUTED TO ITS SOURCE. A full list of references must be submitted as part of the assessment. ** WRITER PLEASE READ THE PROJECT PROPOSAL FOR BETTER UNDERSTANDING TO PROVIDE THIS PROJECT REPORT ** WRITER YOU DO NOT NEED TO WRITE THE INTRODUCTION PARTS. IT IS DONE IN ASSESSMENT 1 PROJECT PROPOSAL