COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Assessment Information Subject Code: MBA404 Subject Name: Consumer Behaviour and Marketing Psychology Assessment Title: Length: Survey Sample and Analysis 10-Question Survey and Five-Page Analysis Weighting: 35% Total Marks: Submission: 100 Online via Turnitin Due Date: Week 10 (Monday, 23:55PM AEST) Assessment Description Overview: In this individual assignment, you will be given an opportunity to critically analyse and understand the driving forces of perception, attitudes, motivation, group and individual differences, culture, family and lifestyle that influence consumer behaviour and consequently consumers’ purchasing decisions. Based on the analysis you conducted in Assessment 1, you are required to create a survey via Survey Monkey – a free online instrument. The sample size must include a minimum of 15 participants who recently purchased the product or service that you analysed in Assessment 1. The survey must comprise a minimum of 10 questions. You are then required to provide a 5-page summary of the key findings. Please note that it is essential to seek “real” and valid participants who legitimately purchased the product or service. You will need to use theories and concepts related to consumer behaviour discussed in Weeks 5 to 8. More specifically: 1. Set a goal 2. Design a questionnaire based on the following aspects: Perception Attitudes Motivation Group and individual differences Culture Family and lifestyle 3. Select participants 4. Gather data 5. Analyse data 6. Write a 5-page summary analysis 7. Attach graphical evidence of the survey results as an appendix (not included in the 5 pages)COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information For those students who have limited experience in using Survey Monkey as a survey and data collection tool, it is recommended to view the following online tutorials or visit our Academic Success Centre for further guidance and support. Survey Monkey: How to Get Started https://www.youtube.com/watch?v=yoDTZuDk5pU&list=PLiTGWc0Er5wfwZeH8ek9- LUvqImcCAy3x&index=16 Survey Design Tutorial Part 1: Choosing a Survey Goal https://www.youtube.com/watch?v=cmc9wJue8Qg Survey Design Tutorial Part 2: Writing a Question List https://www.youtube.com/watch?v=-hCLVS22XIo Survey Design Tutorial Part 3: Best Way to Write a Multiple Choice Question https://www.youtube.com/watch?v=KfOW8rufEes Survey Design Tutorial Part 4: Yes/No Questions https://www.youtube.com/watch?v=TGr1VLvfGns Survey Design Tutorial Part 5: How To Write Clear Answer Choices https://www.youtube.com/watch?v=a9nf65nZO8c Survey Design Tutorial Part 6: How To Use Ranges https://www.youtube.com/watch?v=phT9O9yN4x0 Survey Design Tutorial Part 7: Matrix Questions https://www.youtube.com/watch?v=6BCJOF9i8RI For more useful tips on how to use Survey Monkey please view YouTube channel via https://www.youtube.com/user/SurveyMonkey Assessment Format Your analysis should follow a professional report structure. Title Page Sample Survey Analysis: Arial size 12 text font; 1.5 spacing; 5 pages (no more) Purpose Development of survey instrument Administration processes Data analysis Findings Appendices (Survey Monkey graphical representation of results)COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B. Assessment Information Assignment Submission Students must submit their report via Turnitin link by Week 10 (Monday, 23:55PM AEST) This file must be submitted as a PDF document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via email and provide a brief description of the issue and a screen shot of the Turnitin error message. You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay with the Turnitin similarity report or any other technical difficulties. Late Assignment Submission Penalties Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School’s late assignment submission penalties policy. Number of days Penalty 1* - 9 days 5% per day for each calendar day late deducted from the total marks available 10 - 14 days 50% deducted from the total marks available After 14 days Assignments that are submitted more than 14 calendar days after the due date will not be accepted and the student will receive a mark of zero for the assignment(s) Note Notwithstanding the above penalty rules, assignments will also be given a mark of zero if they are submitted after assignments have been returned to students *Assignments submitted at any stage within the first 24 hours after deadline will be considered to be one day late and therefore subject to the associated penalty. For more information please read the KBS’s Assessment Policy via http://www.kbs.edu.au/wpcontent/uploads/2016/07/KBS-Assessment-Policy-v4.4_incl-SC-form-and-Med-Cert-1.pdfMBA404 Assessment Marking Rubric – Individual Survey Sample and Analysis Criteria NN (Fail) 0%-49% P (Pass) 50%- 64% CR (Credit) 65%-74% DN (Distinction) 75%-84% HD (High Distinction) 85%-100% Questionnaire Design and Theory Application /20 You have demonstrated little or no theoretical application relevant to consumer behaviour You have demonstrated basic theoretical application relevant to consumer behaviour You have demonstrated sufficient theoretical application relevant to consumer behaviour You have thoroughly applied relevant theories to consumer behaviour You have expertly applied and integrated all of the theories relevant to consumer behaviour Sample Survey Analysis /40 marks Your analysis lacks depth, and your interpretation is not relevant You briefly analyse some of the sample survey information and your interpretation is not always relevant You sufficiently analyse most of the sample survey information gathered from the questionnaire and your interpretation is well structured You thoroughly analyse and interpret the survey information articulately You critically analyse and interpret the survey information articulately and convincingly Research /20 marks Your research lacks focus because of an unsuitable choice of sources You have selected basic primary and/or secondary sources Your research is focused, drawn from a reasonable selection of primary and secondary sources Your research is focused, complemented by a quality selection and range of primary and secondary sources Your research is extensive and focused, complemented by a quality selection and large range of primary and secondary sources Report Format /20 marks Total Marks /100 o Spelling and/or grammar is consistently incorrect, impacting on the flow and readability of your analysis o Ideas/themes have not been developed o The format chosen for your analysis lacks thought and consideration for the intended audience o Even though grammar and spelling are an issue, they do not detract very much from the readability of your analysis o Ideas/themes have been developed, but your composition lacks connections and integration o The format chosen for your analysis is appropriate, but major improvements would enhance its presentation o Grammar and spelling are very good but with occasional errors o Ideas/themes have been developed, but connections are not always obvious o The format chosen for your analysis is appropriate but some improvements would enhance its presentation o Errors in grammar and spelling are rare o There is a logical connection between your statements, adding to the readability and credibility of your analysis o Your analysis is professionally presented and has been submitted in the appropriate format o Correct grammar and spelling throughout the analysis with no obvious errors o There is an obvious and logical connection between your statements, enhancing the structure, synthesis, credibility, and readability of your analysis o Your analysis is professionally presented and exceeds expectations in what is evidently suitable for a high-grade commercial environment Feedback will be released via Turnitin COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.