This assignment needs at least four journals Introduction: The positioning of the theme park, the founder, any other branches, explain its services Servicescape Ambient: the surroundings of the theme park. smell, see, heard, lighting and colour schemes, Example: Lots of Laughter which motivate you to play the rides How the colour influence your emotions How does it influence you? Using the concept in the right situation. Need to relate your actual experience For example, the flower makes me feel happy… Perceived risk (psychological risk, financial risk,) Layout - Where to take the Maps, where the rides located - Why this rides come first? - Why have bench for you sit down, why the water refilled located at beside toilet And a lot of example