Aligned subject learning outcomes • Explain the importance of marketing in a sustainable environment • Identify the differences between service and product marketing • Explain business and consumer marketing Group or individual Individual Weighting 45% Due date Due Week 10 23/05/2017 midday 12 pm . see Special Consideration, Supplementary, Deferred and Special Examinations Policy ASSESSMENT TASK 4: DESCRIPTION PART 1: Undertake secondary research to produce a Pitch for an App based on findings from Assessment Task 2 and secondary research from Assessment Task 4: Undertake secondary research so that as a marketer you can Pitch Your App for the service product. The Pitch will include a situation analysis and a brief mock-up storyboard of your chosen App and will be used to address one of the issues identified in the service product visit. PART 2: You are required to identify ONE goal that addresses ONE marketing/service principle issue as observed at the service product visit and produce a storyboard for an App. The goal may address an issue that arose during your visit. For example, you might address slow service by adding a pre-order page to an App or you may address “place” by including directions on how to get to the service product, and by tagging nearby parking (free or paid) or you may use any other idea that addresses an observed issue. You are then required to produce a story board for that goal.