Anna McGregor
National Manager - AustraliaPOLLINATORSREAL TIME IMPACT
REAL TIME IMAPCTSOME BIG CHALLENGES
CHALLENGES
CUSTOMER
FUNDING
INDIA!!
POLLINATORS
PROBLEM
SIZEWhat we need to reach breakeven in 2018
MODEL OF SUSTAINABILITYKEY PARTNERSFELLOWSHIPWANT TO JOIN US?
• Student Fellowship Program - February, July and December
every year
• Donate – www.pollinateenergy.org
• Volunteer for us here in Australia
• Speak
• Fundraise
BE PART OF THE TEAMwww.pollinateenergy.org
[email protected] RMIT
ASSIGNMENT BRIEF
Purpose: To generate B2B leads for Pollinate Energy
Current B2B Relationships that could be explored:
1. Corporate Partnerships (global, but let’s focus on local Australian
companies that the AU team will be able to reach)
Scope for partnership could be one or all of these in a pitch
– Sponsorship (cash) – of a hive, recruitment of pollinators, city growth,
stock etc. This would likely come under the corps current CSR program
– Fellowship Programs – sponsoring staff to attend the program. For Staff
development, engagement, also meeting CSR requirements / preferred
employer status
Materials that could be developed:
“Convince your boss” – Staff go to managers with the request to attend a
Fellowship. To do this, they need to provide material to present a business case
for value
Pitch material for specific tied project - $X to go to X – e.g $60K to start up our
next Hive.
EOFY tax donations for employees - / workplace giving programs
Anna’s thoughts:
Target Australian companies with Indian interests are probably the safe hitting
zone
OR Target All companies with strong CSR – specifically around climate change
challenges, energy, energy poverty, social impact, or supporting emerging
entrepreneurs
2. Retail Partnerships
- sales of our solar light in bricks & mortar stores/ other
- Packaging issues – redesign work to better share our story and convert a
sale when 2 products are side by side.
- What would the sales approach be?
o $ from product sale to ‘rent’ shelf space
o % commission on sale
o profit share
o all profits (brand exposure for pollinate only) – this will rely
heavily on packaging
Considerations:The Black List – We won’t ‘do business’ with anyone and everyone. They must
have a credible business operation and not exploit. For example, we are never
going to take $ from a coal company!
Conflicts of interest with current partners – not a lot here – due to current
partnership arrangements (Powershop is the only one that comes to mind we
have a strict partnership arrangement with – meaning, we can’t have a
partnership with another Australian electricity provider)