Page 1 of 3
49680 Value Chain Engineering Systems
Group Assignment 2: Engineering the Value Chain
Total marks - 30% of total subject marks
Due date: 30 May 2017 (Week 11)
The report is due at the start of the lecture in week 11.
Note:
This is a group assignment with three students in each group.
Submit softcopy, from one member of each group only, to Turnitin in
UTSOnline by start of lecture. Submit one hardcopy only at start of
lecture.
A penalty of 10% of possible marks will be imposed per day for
assignments submitted late – includes both late hard or soft copies.
Use the UTS Assignment coversheet downloaded from the „Assignments‟
page in UTSOnline. This MUST be placed on the front of your report.
Attach a copy of the results page from your Turnitin submission which
shows your name and Originality Score to your report. Attach this directly
behind your UTS cover sheet.
Attach a copy of the Marking Guide directly behind your Turnitin report.
The Marking Guide is with Assignment 2 in UTSOnline.
Use Harvard/UTS referencing throughout your assignment (refer UTS
Library site for details).
Refer Subject Outline for further instructions
Objectives addressed by this Assignment;
Understand key drivers for change - Supply, Demand, Competition,
Environment, Sustainability and Obsolescence.
Determine Strategic Options and quantify the benefit (tangible and intangible)
and the risk to achieving the expected outcomes.
Apply research skills and appropriate methodologies to solve Value chain
problems.Page 2 of 3
Task:
1) Study the Lecture Material and the following Reader and Reference Material
for this assignment. This material is available on UTSOnline or electronically
through the UTS Library.
Future Value Chain 2020 – Building Strategies for the New Decade,
Capgemini, 2011
Global Logistics – New directions in Supply Chain Management,
Fifth Edition, Donald Waters, Kogan Page Limited, :
– Ch. 1 Trends in the supply chain, and
– Ch. 12 Outsourcing: the result of global supply chains?
Process-based Strategic Planning, Grunig and Kuhn, Third Edition,
Springer, 2005.:
– Ch. 9 Defining the strategic businesses
– Ch. 10 Assessing relevant industries with the
help of competitive intensity models
– Ch. 12 The corporate strategy development process
– Ch. 13 Generic Business Strategies
– Ch. 15 Specifying business strategies at the level of resources
2. Select one of the following Australian top organisations as the basis for your
assignment:
1. Woolworths Limited
2. Brambles Limited
3. Woodside Petroleum Limited
4. Telstra Corporation Limited
3. Write a report, 12 to 15 pages (max) of original content, with each section a,
b & c below being a third of your report:
a) For the organisation you have selected, describe the “as-is” value chain
using porter‟s Value Chain Analysis descriptions.
b) Identify and briefly describe three different scenarios where the value
chain could be optimised or shared (as a business, or partner generated
strategic initiative). You can use the reading material for ideas on this, or
you can research options that have been actually used in these industries,
but not yet implemented for your chosen organisation. This section should
be no more than one third of your assignment.
c) Use Porters 5 forces to describe the benefit and risks of your three new
scenarios on the business you selected and on that organisation‟s value
chain.
4. For this assignment you will need to do background research on the
Organisation, its value chain (hint, start with their logistics and procurement)
and you will need to research the value chain options, benefits and risks. Check
their annual reports or industry write-ups to start you off.
5. You will need to list at least eight scholarly sources in addition to any
materials that has already been assigned for the course.Page 3 of 3
Note: To be successful in this assignment you need to exhibit analysis of your
research in all your discussions, and then the deductions resulting from that
analysis.
Assignment Format
Length: 12 to 15 pages (max) of original content
Font size: 12pt Times Roman
Line spacing: 1.5 or double line spacing
Page use: Single sided
Binding: Staple securely on top left hand corner (no plastic sleeves)
Coversheet: Attach standard UTS assignment coversheet
(available in Assignments in UTSOnline)
Makes sure all students sign next to their names
Turnitin: Place result page showing submitter‟s name and report
similarity score immediately behind Cover Sheet
Marking Guide: Place immediately behind Turnitin screenshot.
Headers: Show your Group member names & student IDs, Group
number, and report title showing „49680 VCES A17‟.
Footers: Show page number and date.
Referencing: Use Harvard/UTS referencing only
(See Referencing in the UTS library website)
Marking
Feedback will be provided by annotating your report with comments and/or by
indicating the merit of sections of your report using the following;
Z, P-, P, P+, C, D, H (or HD).
Feedback Weighting
Executive Summary, Introduction and Conclusion. 10%
Clear description of value chain, scenarios and the benefits
and risks to the business and industry.
40%
Extent of analysis, with views well-argued and backed by
relevant references and/or examples.
Use of reflective thinking.
40%
Grammar, spelling, referencing, presentation
(including report & page layout and use of
paragraphs, dot points, and sub-headings, etc.).
10%