Service Adhesive Case Study Service Adhesives Ltd was a mid-sized company founded over 20 years ago to produce specialist adhesives, mainly used in the fast-moving consumer goods (FMCG) business, where any adhesive had to be guaranteed ‘non-irritating’ (for example, in personal care products) and definitely ‘non-toxic’ (for example, in food-based products). Largely because of its patented adhesive formulation, and its outstanding record in developing new adhesive products, it has always been profitable. Yet, although its sales revenue had continued to rise, the last few years had seen a slowdown.