GUIDE Executive Summary 1. Introduction – 2. Summary of Previous Assignment Part B 3. Marketing Mix 2.1 Product Strategy PLC Branding Packaging Labelling Quality Product Mix/Depth and Width Augmented Services 2.2. Pricing Strategy 2.3 Place Channels Preferred Intensity of Distribution Place of Retailers 2.4 Promotional Mix IMC 2.5. People 2.6. Process 2.7. Physical Evidence 3. Recommendation – why is this a good idea 4. Appendices