COM100 Assessment 3 Specification Last updated on 9-Feb-17 Study Group Australia Pty Limited trading as Martin College, Martin Higher Education Page 1 of 2 COM100 Assessment 3 – Case Study Communications Report Due Date: Outline – Week 6 Report – Week 8 Value: Outline – 5% Report – 25% The 1,500 word written report will be based on a hypothetical case study of a business. Students should use their current place of employment or own business as the case-study business scenario for this report. (If a student is not currently employed and/or is unable to obtain access to a business model, information about a hypothetical business and the context in which it operates will be supplied to the student for case-study purposes. Please email your lecturer directly for this information ASAP). The Case Study Communications report will be based on how you show connection between specific theory in the COM100 course/literature (secondary research) and your employment/business information (primary research). Report Outline / Chronological Study Plan Part One: Secondary Research (Lecture notes, textbook, own academic research in journals/books)  Relevant topics and content covered in lectures and chapters of the prescribed textbook from  Chapter One Communication theory and professional practice  Chapter Two Language and communication practice  Chapter Three Non-verbal communication: meanings without words  Chapter Four Intercultural communication  Chapter Five Mediated communication  It is suggested the students pick up to ten (10) theories/concepts covered over the five week period (example concept: Week 3 – Non Verbal Communication – Facial expression p65)  Students should then do further research in reliable databases for academic journals on the selected theory/concept. You will use this as evidence (as quotations and paraphrases) to support your argument position/hypothesis in the report.COM100 Assessment 3 Specification Last updated on 9-Feb-17 Study Group Australia Pty Limited trading as Martin College, Martin Higher Education Page 2 of 2 Part Two: Primary Research (in your employment/chosen business context)  Students will examine how the selected ten (10) concepts/theories operate in real-life within the selected employment/business context.  You may select to use one or more of the following primary research methods: observation – unobtrusive or obtrusive, surveys or questionnaires, interview to examine how the concepts or theories apply in the employment/business context. Part Three: Writing the Report The report will be structured, written and submitted as a ‘formal report’ as discussed in the Week 6 Lecture and in Chapter 12, Exhibit 12.4, p333 of the Prescribed Text, Mohen et al It should include the following: ☐ Title page ☐ Table of Contents ☐ List of figures, illustrations and tables ☐ Introduction ☐ Aims and objectives ☐ Scope ☐ Body ☐ Method of research ☐ Results ☐ Discussion and analysis ☐ Conclusions ☐ Recommendations ☐ References/Bibliography ☐ Appendices