Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051 ASSESSMENT BRIEF COURSE: Bachelor of Business / Bachelor of Accounting Unit: Introduction to E-Commerce Unit Code: B01IECO106 Type of Assessment: Assessment 2 – Individual Business Report Length/Duration: 1500±10% words Unit Learning Outcomes addressed: 1. Define the role of using electronic commerce on the business expansion. 2. Recognize the type(s) of business model(s). 3. Recognize the related revenue model in the selected website. 4. Recognize the implemented business strategies in the selected website. 5. Describe the development of secure electronic transactions on the Internet. 6. Explain privacy policies, online auctions and any potential legal or ethical issues. 7. Describe the ways that the website manages the customer relationship. 8. Recommendation for improvement of the website performance. Submission Date: Week 9 Assessment Task: Business reports are practical learning tasks where students apply the theories they have been studying to real world situations. The students are required to answer related questions through collecting information (Primary and/or secondary) and preparing a report. This report should consist of (not inclusive) Abstract, Introduction, Objectives, Methodologies, Information Analysis, Findings, Recommendations, References, and Appendices. Total Mark: 100 Weighting: 25% Students are advised that any submissions past the due date without an approved extension or without approved extenuating circumstances incurs a 5% penalty per calendar day, calculated from the total mark E.g. a task marked out of 40 will incur a 2 mark penalty per calendar day. More information, please refer to (Documents > Student Policies and Forms > POLICY – Assessment Policy & Procedures – Login Required)Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051 ASSESSMENT DESCRIPTION: In a business report format, students are supposed to select an Australian e-commerce website (such as www.ozsale.com.au) and undertake an in-depth evaluation of it, identify the main features such as applied business model(s), strategies and revenue model besides all related topics and materials provided in the course. By providing an overview and description of the nominated website, identify and elaborate the main positive and negative aspects of the website. Draw particular attention to the interaction and usability aspects of the interface. In addition, students are required to find out about the below main areas and provide their reasons: 1. Analyse the current website and formulate an E-Commerce implementation strategy. ECommerce implementation strategy should take into account all the services and features of the website. 2. If the business wants to broad its business activities and enters to the global market, what areas have to be considered in order to changing from national e-commerce website to an international one? Students are required to write an analytical essay to answer this question. This means students need to support their essay with references drawn from the lecture materials, journal articles, textbooks and other relevant materials. They are required to use E-Commerce literature from these sources to write their report successfully. Another important aspect they need to keep in mind is to ensure that they need to use proper referencing style and method to prepare their reference list and avoid plagiarism. Students are advised to find and apply minimum 5 academics journal articles besides books and other sources to support their arguments and in case bring to the attention of the course lecturer any problems at an early stage. ASSESSMENT SUBMISSION: This assessment is an individual activity and students are required to meet the below criteria:  Include a title page, executive summary, table of contents, introduction, headings, subheadings where necessary, conclusion, reference list and appendices where appropriate.  Include in-text references and a correctly formatted reference list. (NB: you must reference all information you obtain about business models, companies and supporting sources in accordance with the Harvard Referencing (at least 5 relevant academic journals).  The word limit of the report body is about 1500±10% words. The assignment must be submitted online in Moodle. All materials MUST be submitted electronically in Microsoft Word format. Other formats (e.g., pdf or MAC file) may not be readable by markers. Please be aware that any assessments submitted in other formats will be considered LATE and will lose marks until it is presented in MS Word. No paper based or hardcopy submission will be accepted. Our Academic Learning Support (ALS) team would be happy to help you with understanding the task and all other assessment-related matters. For assistance and to book one-on-one meeting pleaseKent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051 email one of our ALS coordinators (Sydney [email protected]; Melbourne [email protected] ). For online help and support please click the following link and navigate Academic Learning Support in Moodle. http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051 MARKING GUIDE (RUBRIC): Marking Criteria. Lecturer Expectation Marks Comments Cover page, Executive Summary and Table of Contents Cover Page, Executive Summary, TOC, Introduction, Body, Conclusion, References 5 Introduction including report aim(s), and an overview of the report structure Succinct, clear and relevant 10 Overview of the business and description of the website feature(s) 5 Identifying the main business feature (s) of the website 5 Identifying the positive and negative aspects of the website related to the course topics Use of varied reasons to support your arguments 15 Analyse the website design in order to have users’ interactions efficiently and create trust and loyalty (secure electronic transactions, privacy policy,…) 10 Analyse the relationship between the applied business model and the website life cycle stage Use of analytical method to provide reasons for given argument 10 E-Commerce implementation strategy 20 Conclusion and Recommendations 10 Referencing Using appropriate style in the text and complete information provided in the reference list 5 Report structure 5 Total score 100Kent Institute Australia Pty. Ltd. Assessment Brief ABN 49 003 577 302 CRICOS Code: 00161E RTO Code: 90458 Version 1: 22nd December, 2016 TEQSA Provider Number: PRV12051 GENERAL NOTES FOR ASSIGNMENTS Assignments should usually incorporate a formal introduction, main points and conclusion, and will be fully referenced including a reference list. The work must be fully referenced with in-text citations and a reference list at the end. We strongly recommend you to refer to the Academic Learning Skills materials available in the Moodle. For details please click the link http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5 and download the file “Harvard Referencing Workbook”. Appropriate academic writing and referencing are inevitable academic skills that you must develop and demonstrate. We recommend a minimum of FIVE references, unless instructed differently by your lecturer. Unless specifically instructed otherwise by your lecturer, any paper with less than FIVE references may be failed. Work that includes sources that are not properly referenced according to the “Harvard Referencing Workbook” will be penalised. Marks will be deducted for failure to adhere to the word count – as a general rule you may go over or under by 10% than the stated length. GENERAL NOTES FOR REFERENCING High quality work must be fully referenced with in-text citations and a reference list at the end. We recommend you work with your Academic Learning Support (ALS) site (http://moodle.kent.edu.au/kentmoodle/course/view.php?id=5) available in Moodle to ensure that you reference correctly. References are assessed for their quality. You should draw on quality academic sources, such as books, chapters from edited books, journals etc. Your textbook can be used as a reference, but not the lecturer notes. We want to see evidence that you are capable of conducting your own research. Also, in order to help markers determine students’ understanding of the work they cite, all in-text references (not just direct quotes) must include the specific page number/s if shown in the original. Before preparing your assignment or own contribution, please review this ‘YouTube’ video by clicking on the following link: Plagiarism: How to avoid it PLAGIARISM: HOW TO AVOID IT You can search for peer-reviewed journal articles, which you can find in the online journal databases and which can be accessed from the library homepage. Wikipedia, online dictionaries and online encyclopaedias are acceptable as a starting point to gain knowledge about a topic, but should not be overused – these should constitute no more than 10% of your total list of references/sources. Additional information and literature can be used where these are produced by legitimate sources, such as government departments, research institutes such as the NHMRC, or international organisations such as the World Health Organisation (WHO). Legitimate organisations and government departments produce peer reviewed reports and articles and are therefore very useful and mostly very current. The content of the following link explains why it is not acceptable to use nonpeer reviewed websites: Why can't I just Google? (thanks to La Trobe University for this video).