BCO101 - Assessment Item 3 Description/Focus: Marketing Plan Value: 30% Due date: Sunday, Week 10 Length: 2000 (excluding cover sheet and appendices) Task:  Develop a marketing plan for any online service offered in any industry of your choice. Preparation Read carefully chapters 5 to 11 of your textbook on marketing plans and new products. Students are to make use of a wide range of scholarly resources to support their discussion and recommendations and reinforce or support an argument. Presentation Assignments are to be typed, 1.5 lines spacing, and 12-point font. An Assignment Cover Sheet must be attached and can be downloaded from Learnline, under the Assessments Area tab.  Students must use Academic Report format.  Students are to use the CDU Harvard referencing system, available at http://www.cdu.edu.au/library/downloads/pdf/CDUHarvardReferencing.pdf  In-text citations are included in the word limit. The reference list is not included in the word limit.