PRS303 Public Relations Management and Tactics Trimester 1, 2017 Assessment 2 – Group simulation assignment Due date: Friday of Week 12 Group Simulation Assignment (3,000 words) Students are required to develop a PR strategy for either: a) a hypothetical client and prepare a public relations and public communication campaign for this client. Students need to show the purposes and reasons of the selected PR strategy and campaign; or, b) Students may, if they wish, choose a real company and a real PR issue (but not one of the companies or issues in Assessment 1 – David Jones, Malaysia Airlines, BP), undertaking the same analysis as outlined in a). Your report should be structured as follows: • EEI cover page • Cover page • Contents • Introduction • Central section • Conclusions • Recommendations • References Word count should be 3,000 words (+/-10%). The sections in red are not part of the word count. Format: • 11 pt Calibri font, black • Double-justified • Main headings in capitals and underlined • Subheadings in bold • A line between a subheading and the following paragraph • A line between paragraphs • Harvard style referencing - in text and at the end • Minimum of 12 references • Pictures, graphs etc. are permitted (but sources must be referenced) • All group member names and student numbers to appear on cover page