Module: Managing the Human Resource
Unit: Developing the Human Resource
Lesson: Developing and Retaining Key Personnel
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University Limited.Developing and Retaining Key Personnel
Retaining Key Personnel
Given the labour supply ‘crisis’ and the rapidly-changing business environment, it is now more
important than ever before for organisations to retain key personnel. In this lesson we look at
the concepts of talent and career management.
The recorded lecture introduces you to what Talent Management and Career Management is
and what is involved for the HR practitioner.
The Powerpoint slides at the end of the lesson provide a summary of the lesson’s key points
and useful diagrams.
The further and wider reading indicated at the end of each lesson will enable you to think
critically about the concepts and ideas that have been introduced to you in the lesson notes
and recorded lecture.
Lecture
Introduction
Throughout the module so far we have highlighted that key personnel with the right skills and
knowledge are valuable to an organisation and we have discussed training and developing
them, harnessing their knowledge and sharing it throughout the organisation, along with
considering whether we want to be an employer of choice and the impact that this has on
reward schemes, recruitment policies and staff retention.
Another way of attracting and keeping key personnel is to have a policy of talent management
and assist them with their career management. In this final lesson, we shall look at just that.
Talent Management Strategy
What is talent management?
Mullins (2010) suggests that talent management is a strategic approach which has emerged in
recent years that looks to gain competitive advantage through:
recruitment
performance management
training and development
succession planning, and
employee engagement.
© 2016 Arden University Ltd. ALl rights reservedCranfield Management have explored what employers believe talent management is and how
it works in practice, with some surprising results. Take a look:
Armstrong (2012), however, suggests that the notion of talent management is nothing new and
only emphasises what organisations have always done and that, whilst there are different
approaches to talent management with regard to who is included and how, most
organisations’ approaches incorporate potential assessment, leadership and management
development, succession planning and career planning, stressing that the fundamental
concept is ‘the need to engage in talent planning to build a talent pool by means of a talent
pipeline’ (p256) even if, as Beardwell & Claydon note (2010), the actual definition is still
somewhat open to interpretation.
One of the key differences between definitions is what organisations consider ‘talent’. Some
can include personnel at all levels regardless of their job role so long as they are making a
difference to organisational performance, whilst other organisations adopt a more exclusive
focus and consider only personnel they believe to have high potential and can make greater
contributions in the future (CIPD, 2012).
Read more about how the CIPD describes talent management and what it incorporates with
your free registration at: http://www.cipd.co.uk/hr-resources/factsheets/talent-managementoverview.aspx
ABB recognises the value of all staff and as part of the ‘Meet The Boss’ TV programme in
2009, advises that talent management forms the spine of its people management strategy but
recognises that managers and leaders play a huge role in both securing and nurturing talent,
hence the importance of management and leadership development. See a clip of the
interview here:
This could explain why some organisations focus their energies on potential high-fliers,
tomorrow’s managers and leaders and has led to a distinction between the two, with
management succession planning for senior positions and career management for other key
positions and people throughout the organisation.
How do organisations that you have knowledge of retain talent? If there is a strategy, is it
undertaken in a more formal or informal way?
© 2016 Arden University Ltd. ALl rights reservedWhat isn’t disputed, however, is that talent management is central to ensuring that higherquality staff in comparison to competitors are in place to meet the organisation’s objectives
today and tomorrow (Armstrong, 2012; Beardwell & Claydon, 2010) through bundling the
practices which the organisation already undertakes and using these as a vehicle to coordinate
and support approaches to attract and retain the people that the organisation needs.
Kevin Groves, Assistant Professor at the Graziadio School of Business and Management,
discusses why talent management is more important now than ever before. Whilst tailored
towards the health sector, the message is applicable to organisations in other industry sectors.
Who’s got Talent?
The realities that have led to this ‘war for talent’ and the implications of such are discussed
further in the McKinsey-published paper for Harvard Business School (Michaels, Handfield
Jones, Axelrod, 2001) which can be accessed here:
http://www.opentec.com/pdf/the_war_for_talent.pdf and is a recommended read, explaining
why it has become increasingly important for organisations to take talent seriously.
A talent management strategy needs to support the organisation’s plans with regard to
recruitment, development and retention of staff as highlighted above to ensure that the human
resource and skill requirements required today and in the future are available through both
internal and external recruitment, with an emphasis on the internal labour market. Whilst there
are arguments for giving priority to internal recruitment (retention of key personnel,
motivational) and against (may not get the best person for the job, reduces the available talent
pool, lack of new ideas and industry expertise), so different organisations will determine their
own strategies with regard to internal and external recruitment policies (Beardwell & Claydon,
2010) and this will often vary dependent upon the position being recruited for. The CIPD
Recruitment, Retention and Labour Turnover Survey (CIPD, 2009) also reports that to
overcome skills difficulties, organisations often recruit staff with potential to grow and provide
appropriate training to overcome skills shortages and thus are building the talent pool
mentioned above, utilising an internal supply chain in what is sometimes referred to as ‘the
war for talent’ following McKinsey & Co. coining the phrase in the 1990s.
McKinsey suggests that organisations need to make working for them attractive, develop a
long-term recruitment strategy, promote coaching and mentoring and job rotation and
enrichment to cultivate internal talent, invest in people and recognise that talent is needed at all
levels, but that different categories of talent require alternative strategies (Armstrong, 2012).
Armstrong (2012, p257) cites Iles & Preece (2010, p248) who identified three main
perspectives:
‘Exclusive people – key people with high performance and / or potential irrespective of
position
Exclusive position – the right people in the strategically critical jobs
Inclusive people – everyone in the organisation is seen as actually or potentially talented,
given opportunity and direction’.
© 2016 Arden University Ltd. ALl rights reservedThe first two are most common, according to Clarke & Winkler (2006, cited by Armstrong,
2012) and this reiterates what has been highlighted above, that one of the reasons for having
specific policies with regard to management and leadership development is due to the
important role that people in these positions have in terms of recruiting, identifying and
nurturing talent throughout the organisation and the influence that they have over the
organisation’s future performance.
The best practices in winning this war for talent including succession planning is the focus of
the Recruitment and Retention conference with a panel of senior HR professionals from a
range of US organisations. View the session here:
http://www.youtube.com/watch?v=fSwj98ozSVQ
The CIPD acknowledges that talent management is a challenge for many HR executives and
organisation CEOs and has produced a podcast about the development of talent management
strategies and why it is still important. This is available via the CIPD’s website at:
http://www.cipd.co.uk/hr-resources/podcasts/24-strategies-attracting-retaining-talen...
and also here:
Talent Strategies
The Talent Management Process
Figure 1.05 – Talent Management Process
© 2016 Arden University Ltd. ALl rights reservedThere are several models illustrating the process of talent management but all are similar in
that they start with the business strategy and talent planning and incorporate recruitment and
selection, talent and performance management, development and career management /
succession planning for those within the talent pool.
Read more about what is involved in each element in Armstrong’s Handbook of Human
Resource Management pp 258–261, the management study guide at: the CMI’s publication
‘Talent Management: Maximising Talent for Business Performance’ (2007) available at:
https://www.managers.org.uk/sites/default/files/user35/CMI_-_Talent_Managment_Nov_20...
and the Society for Human Resource Managers Review at:
http://www.shrm.org/research/articles/articles/documents/0606rquartpdf.pdf
Also, check Changeboard for tips from Bob Little about creating a successful talent
management strategy:
http://www.successfactors.com/en_us/lp/articles/strategic-talent-management-training...
and the results of the CIPD’s Resourcing and Talent Management Survey 2012 at:
http://www.cipd.co.uk/hr-resources/survey-reports/resourcing-talent-planning-2012.as...
Career Management and Succession Planning
Throughout the process of securing, retaining and nurturing the individuals within the talent
pool, however wide that is and who it includes, is consideration of their career management
and succession planning.
Are they the same thing?
Not quite is possibly the correct answer. Succession planning is usually (but not always)
discussed in relation to management and, from the talent pool created, organisations ensure
that it has the managers with the skills it needs to meet future organisational needs. Career
management is more concerned with opportunities for staff to develop careers so that the
organisation has a flow of talent whilst individuals can meet their own career aspirations too.
© 2016 Arden University Ltd. ALl rights reservedFigure 2.36 – Career and Succession Planning
You will read about both concepts being called either succession planning or career planning.
Management Succession Planning
View the CIPD’s worksheet on Succession Planning using your free registration at:
http://www.cipd.co.uk/hr-resources/factsheets/succession-planning.aspx
The driving forces for succession planning is talent replacement and ensuring that those
replacements have the skills, and, in leadership positions, the vision, to enable organisation
survival (Armstrong 2012, TopMBA 2012).
Read more here: http://www.topmba.com/emba/articles/succession-planning and watch the
video by McConnell which highlights some valuable key reasons for organisations adapting
succession planning strategies:
Beardwell & Claydon (2010) suggest that succession planning requires identification of
individuals or groups of people to fill specific roles (note the plural) in the future, whether they
currently exist or not. If the environment is stable then it is easier to identify individuals for
specific existing roles, hence why organisations need to remain flexible and work with groups
of people for a range of possible roles by linking development to competency frameworks
rather than specific tasks.
© 2016 Arden University Ltd. ALl rights reservedFigure 3.07 – Succession Planning
Starting with forecasts about future management positions, organisations look internally to staff
and, using performance reviews, talent audits and reviews, identify potential future managers
and management development undertaken. These assessments will consider employee
readiness – ready now to undertake a more senior role, will be ready in a couple of years, etc.
Progress of these individuals will be monitored regularly with the intention of retaining these
key personnel for promotion as vacancies arise (Armstrong, 2012).
In more stable environments or where the need for a successor is imminent, it is possible to
more closely identify and then develop the skills, knowledge and ability required by the
potential successor, and more specific and bespoke development can be undertaken for a
specific identified person who will be the successor.
Read more about leadership development and successor planning in this journal article by
Groves, available at: https://bschool.pepperdine.edu/appliedresearch/content/groves3.pdf
which highlights the benefits of closely linking succession planning with leadership
development and using current managers in the process of identification and mentoring.
© 2016 Arden University Ltd. ALl rights reservedWhilst management succession planning might appear to be a very good idea for
organisations in an environment with increasing skills shortages, what disadvantages
can you identify? How could these be managed? (You may need to undertake some
further research and reading if you are having difficulty thinking about the limitations
of succession planning for managers.)
Career Planning
Complementary to management development, career management enables a flow of talent
and opportunities for staff at all levels. In theory, it enables individual aspirations to be aligned
with the organisation’s future staffing needs and undertaking (not necessarily provision of)
appropriate development to enable that career progression, along with opportunities to
demonstrate ability and utilise skills gained (Armstrong 2012; Hirsh et al., 1995; Moran, 2012),
with Moran advising that it really is a ‘win-win’ situation for both parties.
Given the environmental uncertainty leading to lack of specific knowledge as to exactly what
future roles will require (Hirsh et al., 1995) as highlighted when looking at management
development, initiatives aimed at staff development have put some of the onus on employee
self-development, ensuring that they have the skills, knowledge and ability for potential future
roles and maintain the skills and competencies required for their own role as it changes with
the changing business environment. Read more about these current issues highlighted by
Hirsh et al. here: http://www.employment-studies.co.uk/what-we-know-about
Armstrong (2012) highlights that career management requires policies regarding the extent of
its promotion from within policy versus external recruitment for new blood, how an organisation
undertakes talent spotting, career planning and development programmes and reviews,
including enabling staff to move department to further their own careers / provide further
challenges for them given lack of promotional prospects, if they wish to do so.
The process of career management itself starts with performance and assessment of
individuals through these talent audits and on-going career planning reviews as development is
undertaken. Not all potential moves need be hierarchical; they can be lateral within the
organisation too and need to be supported with activities which demonstrate the organisation’s
commitment to career planning, such as posting all internal vacancies, counselling and
mentoring by line managers, effective performance appraisals, PDPs and HR involvement
through counselling, career workshops, etc.
Armstrong (2012) suggests that what is key is the identification of career paths and the
competencies that are required by individuals to pursue these and enable individuals to identify
their own development needs, with provision of identified development possibly being arranged
by the organisation, but, as individuals become increasingly responsible for managing their
own careers, equally so their own development.
Read more about career management in Armstrong’s Handbook of Human Resource
Management, pp 262–267.
As can be seen, the two concepts are closely linked and incorporate some of the same
activities, directed in a different way.
© 2016 Arden University Ltd. ALl rights reservedTake a look at IBM’s Global Talent Management Strategy. IBM is known for focusing only on
the top 10% of employees (Armstrong, 2012). http://www.shrm.org/education/hreducation/doc
uments/boudreau_modify%20ibm%20case%20s...
Also, Sir Bill Jeffrey, who was the UK Permanent Secretary Ministry of Defence and Civil
Service Diversity Champion, published a guide for the UK Civil Service on how to implement a
Talent Management Strategy which also reflects diversity and includes some practical and
useful tips and information. It is available here:
http://www.successfactors.com/en_us/lp/articles/strategic-talent-management-training...
Think about your own career plans and your personal development plan. You will need
to construct a PDP if you do not have one. Help for you to do this is available from
Anglia Ruskin at and supporting quality reading from the following links:
and
Consider the organisation’s environment. Talk to senior personnel, both internal and
external to the organisation. Can you foresee changes to the skills and capabilities
that you have identified you will need for your current career plans? How will this
affect your personal development plan?
Would an appropriate talent management strategy incorporating management succession
planning and career management be beneficial for your organisation? What advantages and
disadvantages might there be to the introduction of such a strategy?
Consider your own organisation or one with which you are familiar. How would you develop a
talent strategy? Would it concentrate only on senior positions or positions throughout the
organisation? How would you identify talent? How would you develop talent? Why?
Further and Wider Reading
© 2016 Arden University Ltd. ALl rights reservedIn addition to the reading recommended within the lesson:
Essential Reading
Armstrong M, 2012, Armstrong’s Handbook of Human Resource Management Practice,
Kogan Page
Part 2 Chapter 15 and 16; Part 3 Chapter 21; Part 4 Chapter 25
Lawlor E, 2003, Creating a Strategic Human Resources Organization, Stanford University
Press
Chapter 3 pp 36–43
Mahapatro B, 2010, Human Resource Management, New Age International
Chapter 4
Wider Reading
Armstrong M, 2010, Essential Human Resource Management Practice, Kogan Page
Chapter 14 pp 198–208
Beardwell J & Claydon T, 2010, Human Resource Management: A Contemporary Approach,
6th ed, Prentice Hall
Chapters 5; 9
Redman T & Wilkinson A, 2009, Contemporary Human Resource Management: Text and
Cases, 3rd ed, Prentice Hall
Chapter 13
Summary
Lesson 3 Unit 3 Summary
References
Armstrong, 2012, Armstrong’s Handbook of Human Resource Management Practice, 2012,
12th ed, Kogan Page, London
Barrett & Dewson, Sectoral Support for Training: A Review of International Practice, ECOTEC
Research and Consulting Ltd, Department for Education and Employment, July 1998,
Research Report No 68, available online at:
https://www.education.gov.uk/publications/eOrderingDownload/RB68.pdf
CIPD, 2012, Talent Management: An Overview: cipd.com, available online at:
http://www.cipd.co.uk/hr-resources/factsheets/talent-management-overview.aspx accessed
18/10/12
© 2016 Arden University Ltd. ALl rights reservedHirsh et al., 1995, Careers in Organisations: Issues for the Future, Institute of Employment
Studies Research, Report 287, available online at: http://www.employmentstudies.co.uk/publications
Infed, 2012, Learning in Organizations – theory and practice, available online at:
http://www.infed.org/biblio/organizational-learning.htm accessed 17/10/12
Kim, 1993, The Link Between Individual and Organizational Learning, Sloan Management
Review, Fall 1993, pp 37–50
Moran, 2012, Career Management a win-win for the organisation and the employee, HR
Magazine 16/01/2012, available online at: http://www.hrmagazine.co.uk/hro/hr-on-the-boardblog/1020703/career-management-win-w... accessed 18/10/12
Mullins, 2010, Management & Organisational Behaviour, 9th ed, Prentice Hall
Oxford Dictionaries, 2012, Development, available online at:
http://oxforddictionaries.com/definition/english/development
Redman & Wilkinson, 2009, Contemporary Human Resource Management, 3rd ed, Prentice
Hall, Harlow
TopMBA, 2012, Succession Planning, TopMBA.com, available online at:
http://www.topmba.com/emba/articles/succession-planning accessed 18/10/12
Winterton, 1998, The Role of Social Dialogue in European Approaches to Vocational Training,
EURODIAS, European Trade Union College
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