P a g e | 1 T 1 2017- MRKT20057 Assessment 3 Weighting 30% Due: Friday Week 11 – 2PM AEST Length: 10 Powerpoint slides max with voice over (of not more than 10 mins in duration) in Moodle plus a Word script (maximum 1200 words). Task Description – Team PPT presentation with voice over and Word written assessment All assignments should be submitted online through the MRKT 20057 Moodle site. All reports will be checked by Turnitin to compare the report to other sources and will provide students and lecturers with a similarity score for the report. Reports with a similarity score index of more than 20% will be checked for plagiarism (although it may not necessarily mean that the student has plagiarised). Assessments 2 and 3 are related. Organize yourselves into teams of 2 or 3 people through signing up for groups allocated in Moodle. Each member of the group has to individually submit the Self and Peer Evaluation form in Moodle by the due date where you will evaluate your own work and that of your team members. See information in Moodle for further guidance. For Assessment 3, you and your team mates are expected to choose ONE country out of India, China, Australia, Nepal or Brazil where you will market Piñatex™ and explain the rationale for your choice. You will then provide recommendations for the following a. Market selection and entry strategy b. Competitive strategy c. Pricing strategy d. Promotion strategy e. Distribution strategy Finally, you are to provide a statement to reflect on how the Global Business Marketing Unit has been valuable to you. Instructions for the PPT slides (10 PPT slides, maximum 10 minutes with voiceover) - You are to produce a maximum of 10 Powerpoint slides with voiceover. - It should be a presentation of a maximum of 10 minutes recorded to discuss the above. - Use the marking criteria for this assessment as a guide to include what is needed in the slides. - Only one PPT presentation per group needs to be uploaded in Moodle. - Your Powerpoint slides must be in bullet points - You do not need to read the in text referencing or references at the end of the slides when recording your voice for the PPT presentation.P a g e | 2 - As far as possible, as this is a team effort, we would like to hear all voices of the students involved in the group especially on the metro campuses. For distance education students, we would understand if this is not be possible. - You should use a headset with microphone preferably or speak loudly if you use the inbuilt microphone on your laptop/computer. Please make sure your voice is clear, can be heard and understood when playing the Powerpoint slides BEFORE you upload your work into Moodle. - The Powerpoint slides will need to be uploaded in Moodle under the “Assessment 3” link. - Do NOT insert your audio as a wav.file into the slides because we will not be able to hear you if it is not embedded in the file. To check if it works, you could send your PPT file to a friend and see if they can hear it. Please do not send to the Lecturer or Unit Co-ordinator to check. - For hints on how to convert a PowerPoint slide to a presentation with voice over, please view the link below. Adding Voice Over to PowerPoint Presentations in 5 Easy Steps: http://www.emergingedtech.com/2012/12/add-voice-over-to-powerpointpresentations-in-5-easy-steps/ Instructions for your written Word document with the references - The maximum length is 1200 words excluding references - Please use Times New Roman with font 12 and double line spacing. - You need to upload this Word document in Moodle under the Assessment 3 link. - Only one Word script per group needs to be uploaded in Moodle. Instructions for your self and peer evaluation form upload - All students working in a group have to individually upload the self and peer evaluation form in the Moodle link under the ‘Self and peer evaluation’ link. Final instructions - Do NOT click on ‘Final submission’ of files in Moodle unless BOTH PPT and Word documents have been uploaded. - All assignments are to be uploaded into Moodle and not sent to the Unit Coordinator’s email address for marking. - You need to start working on this assessment as soon as Week 6 as it involves lots of research, preparation and team effort and do not wait until the last minute to do this assessment. - In the past, some students had to submit their PPT with no voice over because they worked on it at the last minute and subsequently lost marks. What would you do to build a team? This is a team-based assessment, where you have to allocate yourself to any of the teams through the unit Moodle site. I would suggest you to make a team with whom you can communicate with on a regular basis. The link, "build your team for group work", is available in Week 1 slot in Moodle. Click on this link, and then select the group and click on the "choice" button, and finally, scroll down and click on the "save my choice" button. There should be no more than 3 members in a group; preferably from 3 different cultures. Check out some guidelines on how to set up a ‘Group Contract’ in Moodle.P a g e | 3 The objective of this team-based assessment is to have increased communication in English, network building, cross-cultural understanding and further strengthening your critical and rational thinking abilities. Therefore, it is expected that you, as a team player, will practise and achieve these critical skills. Exchange your communication IDs (Skype/E-mail/Facebook) and/or phone numbers etc., and start your team work. You can also download Zoom.us, which is free and allows you to call meetings and upload these meetings into your email calendar as well as giving video feeds and you can share your work on the screen so that all team members can see it. You will use the feedback/comment of your written assessment, negotiate with your team members and make a rational decision. You need to reflect and apply all these in this group work assessment. How would I be assessed and marked? The team members will assess their own work and that of their peers, and complete and upload the self and peer evaluation form. The unit lecturer will evaluate their work and will compare it with team members. The final grade will be allocated by the unit lecturer and coordinator. As this is a summative assessment, there will be no feedback for this assessment. Assessment Criteria – Assessment 3 – MRKT 20057 Marking criteria Maximum Slide 1 – Professional PowerPoint slides and script with no spelling mistakes; clear pronunciation and good fluency; professional presentation. Title slide including student names, student number, unit code and name, campus, term and year and assessment number should be available. Slide 2 – Introduce yourself (ves) and what will be covered in the presentation 3 Slide 3- Introduce the country you have chosen and justify why 2 Slide 4- Market selection and entry strategy 4 Slide 5 – Competitive Strategy 4 Slide 6 – Pricing Strategy 4 Slide 7- Promotion Strategy 4 Slide 7 – Distribution Strategy 4 Slide 8- Conclusion Slide 9- Reference list 2 Slide 10- Reflection on the value of the MRKT 20057 unit for you 3 TOTAL 30 Late penalty if applied (1.5 marks per late day)P a g e | 4 Penalty for plagiarism if applied Modified total score Individual score- Team members