T1 2017- MRKT20057 Assessment 2 Mark Sheet Name: Ravinder Singh Marking Criteria Mark Structure, grammar and presentation You should have an introduction, labelled “Introduction” that tells the reader the topic, purpose and structure of the report, e.g. “This report will first discuss….. , then…. and then…..”. While background can be helpful in this section, telling the reader what the report is about is more important. Good conclusion Have your grammar checked. Avoid using subject words in a formal report, e.g. : Gross Domestic Product (GDP) is great”. Instead, use facts and logic. Good title page – add date Good executive summary – add technology summary. 3.5/5 Background information on product and country Good background 5/5 Economic environment Some good general ideas, but give specific numbers. What is the GDP growth, income distribution? Should relate more to the needs of Pinatex Should use more research to support your findings 0/5 Political/financial environment Should be specific to Brazil. Should start by “Brazil’s political environment….” Use topic sentences. Otherwise good. 4/5 Social/cultural environment Again, provide numbers (facts), not just generalisations. Should provide information that can specifically help Pinatex. 4/5 Technological environment Good analysis 5/5 Contemporary environmental variables Did not include You have a section called “Industrial Competition.” Was this supposed to be your “Contemporary environmental variable”? If so, then you should label it as such. A contemporary issue means something new that is happening, e.g. globalisation, sustainability, obesity, anti-consumerism, terrorism, etc. 2.5/5 Referencing 10 academic referencing required. You used 7 You need to increase the amount of journal articles used. Very good referencing style. 3/5 Total 27/40 Late penalty if applied (2 marks per day) x/40 Comments Good effort – very logical To improve, use more journal articles