Alibaba how successful you think it it and discuss the strategic reasons behind that success. Your explanation should include something about the contribution of leadership to the company 1. Introduction (no word count) Overview of the company-the nature of the business The challenges faced 2. Measurement of success Defining success Measurement of success (how do you know the company is successful)-use balance scorecard (Eg, Technology related, Manufacturing related, Distribution related, Marketing related, skills and capability related, other type 3. Reasons for success (7-10 reasons ) (why is the company successful?) (300 words).A detailed analysis of the company’s strategic capabilities starting with a Value Chain and followed by a VRIN evaluation. Your interpretation of the analysis must clearly show how the company has been able to build competitive advantage. 4. Internal Analysis (1000words) Value chain analysis Core competencies VRIN Framework 5. Contribution of leader (800 words) Leadership theories (Contingency theory, heresy and Blanchard) 6. Review application of the 5 force model a. Which areas they did well b. Which areas they didn’t do well 7. Environmental factors affecting the FUTURE success of the company (P.E.S.T) (800 words) -Using the Neoptism (Scanning the external environment).