Length: 2500 words Subject: Research Method Reference style: APA 6 Style. This assignment is a Quantative Research Plan. You need to continue doing the same Company that you did in Qualitative research.(order no. 548471) Task Identify a business problem and the associated dependent variable which is of interest and perform the following tasks. Our Dependent Variable in qualitative research plan was “inadequacy concerning customer attraction.” …please see the qualitative plan/research (I have attached herewith previous assignment that is order no 548471 for your reference).we have taken the same topic for quantitative research plan as well but we have to do this in the large scale survey.According to my lecturer its difficult to find information on customer attraction so you can search information on Inadequancy concerning customer satisfaction instead of customer attraction. 1. Briefly describe the context and/or organisational background for the business problem. Organisational background : Do not need to repeat same information. But Talk about the related issues etc. Context : reasons behind inadequancy in customer satisfaction, stakeholders reaction, problems related to this issues, ,And background of the research 2. Conduct a brief literature review which employs at least five articles which does the following: (a) Identifies how to most appropriately measure the dependent variable of interest, document and comment on its validity and reliability properties. We need to use at least five article ( should be Quantitative research article) Our dependent variable inadequacy concerning customer attraction or customer dissatisfaction. So…..What definesinadequacy concerning customer attraction or customer dissatisfaction.. ( use journal article) How are inadequacy concerning customer attraction or customer dissatisfaction. measured ?(also comment on validity and reliability)…. any scale or any method..(past research …reliable and valid)..? Write about other measures if any at the end …how and why they are not useable… (b) Identify at least two other variables (independent, mediating or moderating) which are hypothesized to influence or explain the dependent variable of interest, document and comment on their validity and reliability properties. Demonstrates clear understanding of the differences between dependent and other variables; the identification, description and measurement of variables is sophisticated and parsimonious Independent variable: Potential variable that impact on dependent variable Some of the independent variable that impacts on inadequacy concerning customer attraction or customer dissatisfaction might as below ( note: these are examples only not 100% sure) Communication tools Product features / attributes Service Price etc. ( these independent variables should be based on past research/ article…..backup article reference is required). Please use 2 or 3 variables ( you can use any other relevant variable if any). And use one moderating variable if any… (find suitable moderating variables that moderate the relationship between dependent and independent variables) variable we also can use.comment on their validity and reliability properties. 3. List the specific hypotheses relating the dependent variable to the other variables. Draw an accompanying diagram illustrating the conceptual model. Briefly outline the theory which underpins these hypotheses and the conceptual model. A clear, comprehensive conceptual framework is developed, with detailed justification provided. Hypotheses flow logically from the framework, with no gaps in the relationship between the conceptual framework and the hypotheses Hypothesis Keep it simple like Hypothesis 1 : communication tools impacts customer satisfaction or attraction Hypothesis 2: product features / attributes impacts customer satisfaction or attraction Hypothesis 3: service impacts customer satisfaction or attraction Hypothesis 4:price impacts customer satisfaction or attraction If any moderating variable ( please find suitable moderating variable)….also make hypothesis like … Hypothesis 5: “X moderating variable* moderate the relationship between communication tools and customer satisfaction or attraction Hypothesis 6 : “X moderating variable* moderate the relationship between product features/ attributes and customer satisfaction or attraction Don’t try to complicate the things unnecessarily. Hypothesis …use connectedness ( not required to do connected ness of each one of this 18 item) Outline theory and model. Make Diagram Draw an accompanying diagram illustrating the conceptual model. Briefly outline the theory which underpins these hypotheses and the conceptual model. 4. Develop and justify an appropriate questionnaire which can be used to generate the data to test the proposed conceptual model. Explicitly consider other control and demographic variables which may impact on the employed framework. The questionnaire demonstrates a strong understanding of the techniques and principles of design, and these are fully explored in the justification provided Find questionnaire that pretty much address the conceptual framework from the past research …and add other related questionnaire relevant to relationship between independent, depended, moderating variables .….and should be adjusted and adapted… Like you may find great questionnaire on customer satisfaction and attraction. this is conducted in India but wording of it is not appropriate to be used in Australia. Maybe there is some wording or sentences need to be changed. So your contribution to the literature …Acknowledge the source…like this is being conducted in india however this is not conducted in Western country or in Australia,…. Adopted and change the few wordings. Questionnaire should relate directly to the variables… Make structured questionnaire…. Put the demographic questionnaire at the end of questionnaire… Like age, marital status, income etc…. Beginning of questionnaire should be like This questionnaire is conducted to understand what are the various aspects customer satisfaction and attraction. Explain the purposes its anonymous, confidential,… Ask relevant question and at the end put demographic question…. Typical question.. Start with couple of few easy questions first and use connectedness, substance… 5. Using the proposed quantitative method develop a research plan. The research plan should address, at least, the following, choices must be justified: • What is the population of interest and what sampling frame will be used? How will sampling be conducted? What is the target sample size? (Please see the lecture slide for sampling frame)….give justification for all ….like sampling size…for example let say 200 sample size… then give justification.. like similar past research evidence etc. • How will the data be collected, mail survey, on-line distribution, face-to-face? Motivate your choice…i.e justification… • How do you propose to analyse the data? • What are the ethical implications of your research, and how will they be addressed? Rationale This assignment is designed to address how the researcher would plan a quantitative research methodology to investigate a business problem. The capacity to know how to measure variables, specify and justify hypotheses, develop an questionnaire, identify a sampling design and choose an appropriate data collection mode is critical for conducting successful quantitative business research. This task will help you achieve the learning objectives with regard to: identify a business opportunity for research; synthesise literature; apply appropriate methods; plan and design a research project; identify and justify appropriate quantitative research methodologies; and discuss ethical issues for business research. Marking criteria Marking criterion Weighting Exemplary Proficient Incomplete Backgound outline and identification of key variables and description of measurement properties 5 Demonstrates clear understanding of the differences between dependent and other variables; the identification, description and measurement of variables is sophisticated and parsimonious, with no gaps in logic or depth of coverage. Clear background outline. All variables are correctly identified, specified and measured. Some gaps in accuracy and/or logic or parsimony. Some lack of clarity for background outline. Variables are unclear, poorly specified and there are several weaknesses in measurement. Poor outline of background. Hypotheses, conceptual framework and justification 5 A clear, comprehensive conceptual framework is developed, with detailed justification provided. Hypotheses flow logically from the framework, with no gaps in the relationship between the conceptual framework and the hypotheses A clear conceptual framework is developed, but there are gaps in the justification of this framework and/or in the specification of hypotheses that explore the conceptual framework Poor articulation of a conceptual framework for the study; limited or weak justification of the framework. Hypotheses are loosely or poorly connected to the conceptual framework Questionnaire with justification 10 The questionnaire demonstrates a strong understanding of the techniques and principles of design, and these are fully explored in the justification provided Some gaps in the design of the questionnaire and/or in the justification provided Poorly designed questionnaire, with significant gaps in the justification provided for the design Description of sampling design, mode of data collection and research plan 10 Sampling design, data collection and the research plan demonstrate a sophisticated understanding of principles and techniques, with no gaps in logic or coverage of methodological issues Some gaps evident in sampling design and/or data collection and/or research planning. The study can be delivered satisfactorily, but there are likely to be limitations in the efficacy of the results obtained Poor description of sampling design and/or data collection mode/s. The research plan demonstrates several weaknesses in the ability to complete the research study satisfactorily Written expression and presentation 5 Quality of written expression and presentation conforms fully to academic standards relating to clarity of expression, syntax, grammar and punctuation. No gaps in referencing technique using the APA 6 referencing system Some gaps evident in the quality of written expression and presentation. Further work needed in report writing technique, including correct referencing Poor ability in report writing, with several gaps in the quality of written expression and presentation Creativity and originality of ideas 5 The report demonstrates a high level of original thinking and creativity in the formulation of the conceptual framework for the study, the research questions, and the methods used and the research plan The report satisfactorily addresses the task and there is some evidence of original and creative thinking. However, for the most part, the report applies existing conceptual frames and associated methods Little or no evidence of original and creative thinking Presentation A written report is required as part of the requirements of the assignment. A natural format for a response is to use the four tasks (listed under assignment task) as section headings (appropriately reduced and modified) for the written report. The report should follow all the standard academic requirements for presentation including an appropriate list of cited references. Other information In preparing the assignment the following conditions must be followed. 1. No actual research involving the collection of primary data from human participants should be performed, i.e., interviews, observation, focus groups, surveys, ..etc. .. So we don’t need any result, conclusion, and recommendation etc….. 2.. The assignment should not contain any private and/or commercial-in-confidence information which is not available publicly. 3. Please write executive summary as well. Note: do not write what you have done in the report but instead write all the key findings of the report in atleast 1 page. 4. Please Focus on Marking Criteria 5. please choose the recent journal articles as per the requirement and reference properly.