www.eibc.net.au A"rac&ng Members in Tech & Med -based Start ups ! www.eibc.net.au 1300 462 822 [email protected] The Eastern Innovation Business Centre (EIBC) is a High Tech Business Facility in the middle of the Monash Cluster. Entrepreneurs, business and enterprise, associations, educational institutions and government at all levels interact and collaborate at the EIBC to incubate, accelerate and support viable commercial ventures. The two buildings in the middle of Mulgrave house over 60 businesses on site throughout 6 zones and welcome 400+ others who use the services. Who is the EIBC? 2! www.eibc.net.au 1300 462 822 [email protected] 6 Segments/Zones Versatile spaces for businesses to hire. EIBC provides and showcases: Contemporary Coworking Spaces Meeting Rooms Laboratories Innovation Workstations Offices & Office Services Simply 3! www.eibc.net.au 1300 462 822 [email protected] NOW 2 Buildings -Tom Morrissey - Hartne" 6 Segments/Zones Stakeholders CY2016 Ac&ve Coworking Serviced Offices Innova&on Zone Laboratories Mee&ng Rooms Sponsorship Board City of Monash Sister Councils State | Federal Sponsors Monash Uni | CETEC | DULUX Board CEO Team $500K Income 200+ free community 240+ remote 60+ onsite Historical Brand Monash Incubator VISION MISSION VALUES ! www.eibc.net.au 1300 462 822 [email protected] Building and Lands owned by 5! www.eibc.net.au 1300 462 822 [email protected] TEAM 2FT Admin 2PT Admin COMMUNITY CEO 4 Team Chair Treasurer Secretary 3 Councillors 1 Council Director Business Leaders Commi"ees 400+ Community Governance BOARD of 11 Not for Profit Company! www.eibc.net.au 1300 462 822 [email protected] VISION MISSION VALUES ! www.eibc.net.au 1300 462 822 [email protected] Arptech Azoture Big Works Bliss Services Business ICT Partners Gravelex Magi Holidays Nabenet TradeSmart 60 + Onsite Tenants (Customers) Braendler Engineering Connect 2 Business Eqis Great Peopls Solutions Learning Exponents Cooee Select 3D Shine Management & Development Smarketer Global Institute of Vocational Education Super Gardens …and more +! www.eibc.net.au 1300 462 822 [email protected] 360 Degrees Tour 9! www.eibc.net.au 1300 462 822 [email protected] MEC 1999 MEC Extension 2007 HISTORY! www.eibc.net.au 1300 462 822 [email protected] MEC 1999 Extension 2007 Grant 2012-13 EIBC Design & Build 2014/15 EIBC Finished 2015 History! www.eibc.net.au 1300 462 822 [email protected] 12 History PLUS •  other contributions from State Government (for water systems) •  MSE (Melbourne’s South East Region of Councils)! www.eibc.net.au 1300 462 822 [email protected] 13 History! www.eibc.net.au 1300 462 822 [email protected] Sustainable Spaces 3 Water Systems being tested by Monash University: •  Storm Water, Grey Water & Roof Rainwater 5 Solar Inverters across both buildings Automatic air purge and circulation Natural Light 14! www.eibc.net.au 1300 462 822 [email protected] SEGMENTS 15 Lab Users Coworking TM Tenants & Biz Address Innova&on Zone Mee&ng Rooms Corporate Sponsorship ! www.eibc.net.au 1300 462 822 [email protected] 2016 INCOME BY ZONE (%) 16 Lab Users Coworking TM Tenants & Biz Address 27% Innova&on Zone Mee&ng Rooms Corporate Sponsorship 63% 5% 2% 1% 0.5% ! www.eibc.net.au 1300 462 822 [email protected] Membership Options 17 Many Great Reasons to Work and Thrive at the Eastern Innova&on Business Centre and Monash Enterprise Centre Free Membership Hot Desk & Casual Co-Working Space Serviced Offices Work Sta&on for Innova&on-based Ventures Innova&on-based Offices for Ventures Laboratories Mee&ng Room Hire Business Address Virtual Website Lis&ng & PR Package Key Features & community ac&vi&es Access to events Work Casually in the EIBC Ac&ve Zone Enjoy the Privacy of a Private 10 or 20sq Office in the Tom Morrissey Building Enjoy your own Seated or Standing Desk in the Exclusive EIBC Innova&on Dynamic Zone Lease a 10 or 20sq Office in the Exclusive EIBC Innova&on Dynamic Zone Calling all STEM Prac&&oners: Enjoy our Wet & Dry Labs for your Next Project Need a Mee&ng Room for Your Next Event? Need a Business Address and Someone to Collect your Mail? This is the Perfect Op&on for You Want a bit of Social Media PR & a Place to Park a Link or Two? Talk to Us Rent by the Day or Week Y Y Y Rent by the Month Y Y Y Y Y No long term Contract Y Y Y Y Y Y Y Wifi Y Y Y Y Y Y Y LAN Y Y Y Y 24 Secure Hour Access By Prior Arrangement By Prior Arrangement Y Y Y Y By Prior Arrangment Lockable Spaces Y Y Y Y Access to Rentable Lockers Y Y Y Y Y Y Y Recep&on 8.30 am - 4.30 pm Y Y Y Y Y Y Y Y Telephone Line (Call Charges Apply) Y Y Business Address Y Y Y Y Y FREE Mee&ng Space Access Y Y Y Y Y Y Mee&ng Rooms from $20 per Hour for Hire Y Y Y Y Y Y Y Y Access to Copier & Business Machines (consumables charges apply) Y Y Y Y Y Y Y Kitchen Facili&es Y Y Y Y Y Y Y Tea & Coffee Y Y Y Y Y Y Y Access to Mentors & Business Deelopment Tools Y Y Y Y Y Y Y Y Y PR Package & Website Lis&ng Y PRICE? FREE $100 per week $30 per day or 20sq $1175 per month 10sq $629 per month $400 per month 20sq $1500 per month 10sq $800 per month $300 day / $600 p/week Wet Lab Dry Lab $200 day / $400 p/week From $20 per hour $180 per year $250 per year Next Steps? Simply Fill Out the Form on Reverse Simply call 1300 462 822 to Book YOUR Space Ask for or Download Applica&on Form Ask for or Download Applica&on Form Ask for or Download Applica&on Form Ask for or Download Applica&on Form Simply Call 1300 462 822 to Book YOUR Space Simply Fill Out the Form on Reverse Simply Fill Out the Form on Reverse! www.eibc.net.au 1300 462 822 [email protected] THE MARKETING CHALLENGE To increase membership numbers overall, but in particular gain traction with the wet/dry laboratories This is a major concern 18! www.eibc.net.au 1300 462 822 [email protected] GROWTH POTENTIAL AND OPPORTUNITY 19 Lab Users 5% 2% 1% Has Capacity to Grow to $27,000 pa ! www.eibc.net.au 1300 462 822 [email protected] LABORATORY OPPORTUNITY 2 Wet Labs Each: D $300 W $600 M $1500 20 Lab Users 5% 2% 1% ! www.eibc.net.au 1300 462 822 [email protected] LABORATORY OPPORTUNITY 2 x Dry Labs Each: D $200 W $400 M $1000 21 Lab Users 5% 2% 1% ! www.eibc.net.au 1300 462 822 [email protected] POSSIBILITIES Options for Equipment Hire International / National Mentoring And more….. 22 OFFERINGS Mentoring Connections SLA 3D Printer Interaction with Like Minded Innovators and Business Owners Fast Internet Meeting Facilities Business Acceleration opportunities Open Device Lab (https://opendevicelab.com/) 24Hour Tenant Access 24Hour pre-arranged Community Access! www.eibc.net.au 1300 462 822 [email protected] CURRENT SITUATION MOU and Partnership with CETEC Laboratories (www.cetec.com.au) for OHS and Co-Management of Laboratories 50% Revenue Split 23! www.eibc.net.au 1300 462 822 [email protected] CUSTOMERS Find us through: Word of Mouth www.eibc.net.au Referral Social Media Attendance at Events 24! www.eibc.net.au 1300 462 822 [email protected] CURRENT CUSTOMER CASE STUDY Found us via Twitter Callout and Referral (#eibcAU) and tweeted to organise a tour Demographic: •  Male 30+, Entrepreneur Company Profile: •  Urology IoT Product •  Angel Invested (100+ Pitches), Government Funded, R&D Tax Funded •  Board of Directors Uses •  Dry Lab and Innovation Office 25! www.eibc.net.au 1300 462 822 [email protected] RECENT CUSTOMER ENQUIRIES •  Needing overflow lab space •  Needing to test contaminants •  Determining whether to build or hire lab space 26! www.eibc.net.au 1300 462 822 [email protected] 360 Degree Tour 27! www.eibc.net.au 1300 462 822 [email protected] Tour Links Lab Tour Link https://youtu.be/_qqqJAlAzpM EIBC Tour Link https://youtu.be/r3jwCG2Jn-s 28! www.eibc.net.au 1300 462 822 [email protected] The Marketing Challenge To increase membership of med & tech-based start ups including the use of the laboratories Target markets: •  Tech-based start up businesses with innovations in science, medicine, engineering, pharmaceutical, robotics, automation, healthcare, skin care, environmental testing, scientific instrumentation, chemical testing/ manufacturing, electronics, automation, or software development •  Any established business needing extra capacity for one-off projects requiring temporary use of a laboratory •  International companies wanting to enter Australian markets! www.eibc.net.au 1300 462 822 [email protected] Marketing Objectives To increase EIBC’s overall sales revenue by 10% in 12 months and by 20% in 2 years. •  The focus will be to win more business from med & tech-based start up businesses (split 50:50 between lab:office/workstation). •  In 12 months, to increase lab enquiries from one per month to one per week and to gain one new lab client per month. To engage and build relationships with at least four more bodies in med & tech who wish to expand beyond CBD to South East Melbourne by end 2017. This would also allow EIBC to be a stronger contributor to the Monash Med & Tech Cluster, leading to an increase in revenue and membership numbers.! www.eibc.net.au 1300 462 822 [email protected] EIBC’S VALUE PROPOSITION For Business Owner / Tenant / Coworker / Innovator •  GROWTH probability •  6 zones versa&lity •  Affordability •  Support networks •  Funding op&ons •  Culture •  Markets •  Mo&va&on •  Events •  Training •  Technology (incl fast internet) •  Connec&ons •  Ameni&es For EDU •  Access to Businesses •  Internships •  Networking Big Biz / Org •  Event Mtg Space •  Collabora&on Opportuni&es •  Innova&on For CoM (and other councils) = purpose built, 6 zones, versa&le spaces for biz to hire. EIBC provides and showcases: •  Contemporary Coworking Spaces •  Mee&ng Rooms •  Laboratories •  Desks •  Offices & Services for the Monash and wider Community to par&cipate in at •  Events •  Training •  Collabora&ve networking •  Mentor programs to foster innova&on & commercial successes EIBC is a key, cost effec&ve collabora&ve partner in CoMonash’s entrepreneurial ecosystem. ! www.eibc.net.au 1300 462 822 [email protected] KEY RELATIONSHIPS Commonwealth (AusIndustry) State (DEDJTR) Local Government •  City of Monash •  Cities of Kingston, Greater Dandenong, Knox, Manningham Communication Brands: •  Mailchimp •  Act •  Eventbrite •  Canva Office equipment & Services (for member use) •  Fuji Xerox •  Konica Minolta •  Security: Wison via City of Monash ICT •  Telstra (pending) •  Xero3 Sponsors •  Dulux •  Monash University •  Holmesglen •  Deakin Others: •  RMIT •  CETEC •  Cambridge University •  Kennispark University! www.eibc.net.au 1300 462 822 [email protected] COMPETITORS •  Universities •  http://www.stcaustralia.org/ Scoresby •  Kitchens and Garages 33! www.eibc.net.au 1300 462 822 [email protected] Associations •  Member Advisory Board The Generator, Monash University •  First Live Challenger Deakin Think Tank Challenge Pt1 Pt 2 •  Advisory Board VESKI.org.au •  Member of Coworking Leaders led by Innovation Melbourne •  CEO = Emcee and Speaker 30+ on and offsite events each year •  Monash Cluster Development Member •  Delegate Attendee and Speaker Management of an Entrepreneurial Knowledge Region http://www.technopolicy.net/! www.eibc.net.au 1300 462 822 [email protected] Marketing Communications Weekly email to 400+ innoNEWS Weekly Update of Council Events Pages (Monash & Knox) Some PR via Leader News Social Media Website Flyers at Events & Networking CRM = ACT (in development) CEO Speaking & Event Attendance Free and Paid Events! www.eibc.net.au 1300 462 822 [email protected] Social Media https://www.facebook.com/EasternInnovationBusinessCentre/ Managed by 3rd party Private Group: https://www.facebook.com/groups/EIBCcommunity https://www.instagram.com/eibcau/ Managed by 3rd party https://twitter.com/eibcAU Managed internally 36! www.eibc.net.au 1300 462 822 [email protected] Budget •  2016 Marke&ng expense <$0 •  Proposed 2017 Marke&ng expense $6000 •  Proposed 2017 Monthly expense $600 per month pro rata for this segment •  Proposed FY18 Marke&ng Expense $6000 www.eibc.net.au Thank You 38