Social Marketing: “Evaluating Customer Persuasive Power of Facebook and Traditional WORD OF MOUTH in Product Marketing" 1. INTRODUCTION Word of mouth passes the information from one person to another in the form of oral communication. people relied on Word of Mouth for recommendation and for reviews. If the reviews are good, it will result in getting referrals. But on the down side, it spreads slowly that means the time taken to let people know about your work and for them to recommend you to other people is a lot and other main issue faced by the traditional WOM is the limited audience it attracts in a certain period (Mooney, 2017). With the help of Web 2.0, people started to rely on social media to advertise the business platform. One of the biggest social media platforms is Facebook and it has around 1.86 billion active users as of Dec 2016 (Smith, 2017). When it comes to business, Facebook can reach out to many people by attracting the possible investors and customers, to improve the brand name. (Gaurav, 2017) This also means that the customers has the complete power to promote the brand name. But on the other hand, negative comments are not the organizations are looking for. As these comments are been viewed and shared by multiple users, this can potentially affect the business Therefore, it is critically important to evaluate. Analyze and compare the persuasive power of Facebook over WOM and make some valuable recommendations 2.AIMS and OBJECTIVE This project aims to evaluate the persuasive power of Facebook whenitcomestocustomers in comparisonwith traditional WOM in product/servicemarketing. The followingobjective will helptoachievetheaim: • Toevaluatethe persuasive power of Facebook. • Tocomparethe persuasive power of Facebook and WOM andtheireffect on company's Performance 3.A BRIEF METHODOLOGY The evaluation and analysis is done with the research through methodologies. They are: Better to mention whether the study utilizes quantitative or qualitative techniques or mixed methods Literature Review As social media reaches out to a wide range of customers on comparison with Word Of Mouth, that reaches to a small number of consumers. That’s why it is important to know why social media like Facebookhas more power than the traditional Word Of Mouth. (Gaurav, 2017) Comment: You are informing the outcome of the research, rather you need to clearly identify and define the problem statement Comment It is necessary to examine the factors responsible for Facebook to have more power than WOM in terms of reaching out to a wider audience/customer Research from consumer based surveys: Data Series and Surveys: Quantitative and Qualitative analysis will beusedtoobtain a reasonableanswer. The answersthatisbeenobtainedfromthe online surveys will bedepicted in the form ofpiecharts, figuresandmodelling. This will beabletocomparethe persuasive power offacebookwith traditional WOMmarketing.