Commonwealth of Australia Copyright Act 1968 Notice for paragraph 135ZXA (a) of the Copyright Act 1968 Warning This material has been reproduced and communicated to you by or on behalf of Charles Sturt University under Part VB of the Copyright Act 1968 (the Act). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Do not remove this notice. Malhotra, N. (2006). Qualitative approaches in developing consumer insights. In Marketing research : an applied orientation (3rd ed.) (pp. 199-242). Frenchs Forest, NSW. : Pearson/Prentice Hall.